A pocket schedule or fixtures card is a small card or foldable paper guide which typically fits in a wallet or pocket. A typical pocket schedule may contain a full season match schedule for the team, including dates, match times, and opponent.[1]: 249  It may also include venue information, contact information for purchasing tickets, promotional events, major sponsor advertising,[2]: 104  and radio and television broadcast data.

It is most often used by sports clubs or their sponsors for marketing purposes, which often pay for the production and printing of the schedules.[1]: 249 

Pocket schedules for ice hockey date to at least the early 1900s,[3]: Pocket schedules  and those for baseball to at least 1903.[4]: 15 

They are part of sports memorabilia that are difficult to find in the secondary market because so many are damaged.[3]: Pocket schedules 

References

  1. ^ a b c Mullin, Bernard James; Hardy, Stephen; Sutton, William Anthony (2007). Sport marketing. Vol. 13 (3rd ed.). Human Kinetics. ISBN 9780736060523.
  2. ^ a b Irwin, Richard L.; Sutton, William Anthony; McCarthy, Larry M. (2008). Sport promotion and sales (2nd ed.). Human Kinetics. ISBN 9780736064774.
  3. ^ a b c Waldman, Jon (2015). He shoots, he saves. ECW Press. ISBN 9781770906549.
  4. ^ a b Turner, Terry (2004). Baseball in Little Rock. Arcadia Publishing. ISBN 0738533009.
Categories