Pogo
CountryIndia
Broadcast area
  • India
  • Bangladesh
  • Bhutan
  • Nepal
  • Sri Lanka
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)
  • Hindi
  • Tamil
  • Telugu
  • Malayalam
  • Kannada
  • Marathi
Picture format16:9 partially letterboxed 576i SDTV
Ownership
OwnerWarner Bros. Discovery India[1](Warner Bros. Discovery International)
ParentCartoon Network
Sister channelsSee List of channels owned by Warner Bros. Discovery India
History
Launched1 January 2004; 20 years ago (2004-01-01)
Links
WebsitePogo TV
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2 (India)Check local frequencies
Streaming media
Jio TV
(India)
Live TV
Tata Play
(India)
Live TV

Pogo is an Indian cable and satellite television channel owned and operated by Warner Bros. Discovery India under its International division, as part of Cartoon Network India as the network's sister channel. It was launched on 1 January 2004.[2] Broadcasting primarily animated and live action programming.

Broadcast

In India Pogo is available as a 24-hour kids' channel.[2]

A time shift version broadcast in Nepal, Bhutan,[3] and Sri Lanka.[4]

Pogo is available as a Block in Bangladesh and Pakistan on Cartoon Network.[citation needed]

In Thailand Pogo is available as a block on Family Channel 13.[5]

History

2004–2010

The original Pogo Logo, used from 2004 to 2016.

Pogo was officially launched on 1 January 2004 by Turner International India.[6] After its launch, the channel primarily broadcast programming from Cartoon Network and Boomerang such as Tweenies, Beakman's World, Looney Tunes, and Scooby-Doo.

The channel aired Wallace & Gromit, Mr. Bean: The Animated Series, Lois & Clark: The New Adventures of Superman, and Walking with Dinosaurs. during its starting days.[7]

In 2004 the channel launched Takeshi's Castle and premiered Harry Potter movies.[8]

On 1 March 2005, Pogo relaunched Takeshi's Castle with commentary in which Bollywood personality and anchor, Jaaved Jaaferi gives commentary.[9]

In January 2005 the channel celebrated its 2nd anniversary by featuring a special programming franchise ‘Ek Se Bhale Do’ that included double episodes of the most loved shows and blockbuster movies shown on the channel at that time.[8] On 2 January 2005, the channel launched an exciting, initiative POGO Funtakshari.[8]

On 6 June 2005, the channel premiered Shaktimaan.[10]

The channel became 2nd most viewed channel in ratings after its sister channel Cartoon Network which was on 1st.[8]

The channel launched Tiny TV block featuring preschool shows.[11]

2010–2013

In 2010, Pogo began focusing more on live action programming than animated series. [12]

In June 2010, the channel premiered Kumbh Karan.[13] And relaunched its preschool featuring block Tiny TV[14]

In 2011, Pogo began to compete with its sister channel Cartoon Network in ratings which was leading in viewership at that time.[15] The channel began airing shows such as Batman, The Powerpuff Girls, and more. Pogo acquired the rights of Chhota Bheem and subsequently began airing the show, which became hugely successful in India.

In 2012, Pogo became leading kids channel in India by surpassing its sister channel Cartoon Network in ratings and enjoyed to be the No. 1 kids channel in India. Chhota Bheem proven to be huge success for Pogo. The channel started airing more local shows including Chhota Bheem.[13][16]

In February 2013, the Government of Bangladesh banned the broadcast of Pogo in the country, as it was accused of broadcasting there without authorization.[17]

On 6 June 2013, the channel premiered "Krish Trish and Baltiboy".[18][19]

2014–2017

A variation of Pogo's current logo, used as of 7 November 2016.

In 2014, the channel celebrated its 10th anniversary.[20]

In January 2014, the channel premiered Obbochama-Kun and premiered Chhota Bheem - Neeli Pahaadi Movie on 26 January.[21]

In 2015, the channel was launched in Thailand as a block on Family Channel 13.[22]

On 19 December 2015, the channel premiered Wabbit.[23]

In January 2016, Pogo premiered Yokai Watch on 11 January and Tashi on 23 January.[24]

In 2017, Pogo rebranded with a new logo and look and the channel began classic shows from Hanna-Barbera, such as Tom and Jerry and Scooby-Doo. Grizzy and the Lemmings started to air on the channel on 2 January, Oddbods on 9 January and Andy Pirki on 3 December.[25][26][27]

2018–2021

In 2018, Pogo started more focus on Chhota Bheem, Mighty Raju, Tik Tak Tail, etc. and hence stopped some of the international shows.[citation needed]

Pogo broadcast mostly Indian series and some international shows. From 2019 to 2020, the channel shifted its focus to Indian animation.[28]

Pogo TV became the third most watched kids channel across all genres with TRP in December 2020.[29]

In 2020, Pogo stopped all international shows and aired only Indian Animations like Chhota Bheem, Dabangg, Roll No 21, Lambuji Tinguji and Bandbudh Aur Budbak.

Pogo aired an animated movie Shaktimaan New TV Special on 14 November 2021.[30] A Telugu-language audio track was added again to Pogo on 30 November 2021.[31]

2022–present

In 2022, Pogo resumed airing international shows such as Grizzy and the Lemmings, Mr. Bean: The Animated Series and Yo-kai Watch.[32][33][34]

On 22 August 2022, Ekans - Snakes Awake, an original animated series of Cartoon Network (India) was shifted on Pogo TV.[35][36][37][38] On 4 September 2022 the channel premiered its special episode titled Ekans: Origin Story.[39] The channel also launched an original movie of that series titled Ekans: The Mystery Of Three Gems on 9 October 2022, at 12:30 PM IST.[40][41] The theatrical film of that series titled Ekans – Hero Ek Villain Anek was launched on the channel on 16 October 2022.[42]

On 3 December 2022, Pogo launched Dennis the Menace and Gnasher.[43]

Following the Warner Bros. Discovery India merger in mid-July 2022 (which made competitor Discovery Kids a sister network to both Pogo and Cartoon Network), on 24 December 2022, Little Singham was moved from Discovery Kids to Pogo.[44]

On 1 March 2023, the channel launched a mini-series New Big Picture featuring Chhota Bheem.[45]

In April 2023, the channel celebrated 15th anniversary of Chhota Bheem with back-to-back episodes and movies.

On 15 August 2023, the channel celebrated 6th birthday of Little Singham and premiered Baby Little Singham on the same day.[46]

On 21 October 2023, the channel along with its sister channel Cartoon Network premiered first ever localized version of Tom and Jerry animated by two animation Studios based in India and Singapore.[47][48]

Programming

Main article: List of programmes broadcast by Pogo

See also

References

  1. ^ Roy, Tasmayee Laha (5 March 2020). "Pogo & Cartoon Network go local with India Originals". Exchange4media. Archived from the original on 5 February 2022. Retrieved 24 September 2020.
  2. ^ a b "Turner International India to launch 24-hour kids' channel, POGO". afaqs!. 25 November 2003.
  3. ^ "Animation program "Ro-Ngoedrup-Chen" launched". The Bhutanese. 24 August 2013. Archived from the original on 27 May 2022. Retrieved 25 June 2022.
  4. ^ "Cartoon Network and Pogo go on air in Sri Lanka". afaqs!. Archived from the original on 7 August 2022. Retrieved 25 June 2022.
  5. ^ "Turner takes POGO to Thailand". Archived from the original on 2 April 2015. Retrieved 30 March 2015.
  6. ^ Vaid, Sumita (24 November 2003). "Turner International India to launch 24-hour kids' channel, POGO". afaqs!. Archived from the original on 25 June 2021. Retrieved 19 January 2021.
  7. ^ "Turner International India to launch 24-hour kids' channel, POGO". afaqs!. 25 November 2003. Retrieved 3 October 2023.
  8. ^ a b c d "POGO lines up special programming to mark second anniversary - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 3 October 2023.
  9. ^ "Pogo premiers Japanese game show 'Takeshi's Castle'". Indian Television Dot Com. 24 February 2005. Archived from the original on 26 May 2022. Retrieved 26 May 2022.
  10. ^ "'Shaktiman' to be aired on POGO". Tellychakkar.com. Retrieved 3 October 2023.
  11. ^ "Tiny TV makes comeback on POGO". www.adgully.com. 1 July 2010. Retrieved 3 October 2023.
  12. ^ "Pogo M.A.D". www.adgully.com. 21 December 2010. Retrieved 3 October 2023.
  13. ^ a b DHNS. "Desi toons offer infotainment". Deccan Herald. Retrieved 3 October 2023.
  14. ^ "Tiny TV makes a comeback on POGO". www.adgully.com. 1 July 2010. Retrieved 3 October 2023.
  15. ^ "Cartoon Network India - New Generations Research 2012". www.slideshare.net. Retrieved 3 October 2023.
  16. ^ Team, AnimationXpress (23 May 2012). "Double-trouble, twin superheroes - 'Kumbh Karan' are back on POGO Catch an exciting line-up of a new movie, new episodes and contest -". Retrieved 3 October 2023.
  17. ^ "Govt slaps ban on Hindi-dubbed Doraemon telecast". BDNews24. 14 February 2013. Archived from the original on 26 May 2022. Retrieved 21 June 2022.
  18. ^ "POGO set to premiere all new Desi Shows". Business Standard. Retrieved 6 June 2013.
  19. ^ "Busting the myth of Indian cartoons". DNA India. Retrieved 3 October 2023.
  20. ^ "POGO Amazing Kids Awards 2013 celebrates a decade of recognising the most talented kids across India". Tellychakkar.com. Retrieved 18 August 2023.
  21. ^ "New shows, movies and exciting contests all month long on Cartoon Network & POGO". Tellychakkar.com. Retrieved 3 October 2023.
  22. ^ "Turner takes POGO to Thailand". Retrieved 3 October 2023.
  23. ^ "POGO launches new series 'Wabbit' - A Looney Toons Production". Tellychakkar.com. Retrieved 4 October 2023.
  24. ^ "Pogo lines up two new international shows in January". Indian Television Dot Com. 12 January 2016. Archived from the original on 26 May 2022. Retrieved 26 May 2022.
  25. ^ "Pogo Channel Rebrand / Art&Graft". Art&Graft. Retrieved 4 October 2023.
  26. ^ "Pogo welcomes New Year with new shows, movie mania". Indian Television Dot Com. 3 January 2017. Archived from the original on 26 May 2022. Retrieved 26 May 2022.
  27. ^ "Pogo launches indigenous slapstick comedy Andy Pirki". Indian Television Dot Com. 25 November 2017. Archived from the original on 14 August 2019. Retrieved 26 May 2022.
  28. ^ "Pogo & Cartoon Network go local with India Originals - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 5 February 2022. Retrieved 19 January 2021.
  29. ^ Barc trp data. "Barc report. DATA Week 39: Saturday, 26th September 2020 To Friday, 2nd October 2020". barcindia.co.in. Archived from the original on 11 November 2020. Retrieved 5 October 2020.
  30. ^ Shaktimaan | New TV Special | Sunday 14th November, 10 PM | Pogo TV, archived from the original on 2 September 2022, retrieved 9 November 2021
  31. ^ "Kids' favourite POGO is now available in Telugu". Animation Xpress. 30 November 2021. Archived from the original on 12 July 2022. Retrieved 12 July 2022.
  32. ^ Grizzy and the Lemmings | Fun Ke Rang | Monday - Friday 5.30 PM | Pogo, archived from the original on 6 May 2022, retrieved 6 May 2022
  33. ^ Mr Bean | Animated Series | Monday - Friday 2 PM | Pogo, archived from the original on 6 May 2022, retrieved 6 May 2022
  34. ^ Yo-Kai Watch | New Show | Monday - Friday 11.15 AM & 6.15 PM | Pogo, archived from the original on 26 May 2022, retrieved 26 May 2022
  35. ^ "Ekans ki baat hi kuch aur hai! Stay tuned to see him on POGO TV very soon". Archived from the original on 19 August 2022. Retrieved 1 August 2022.
  36. ^ Logon ke dilon mein baj rahi hai ghanti kyun ki Ekans maar raha hai entry. Aagaya hai naya rakshak ab POGO par.Catch Ekans, 22nd Aug onwards, Mon-Fri at 7pm only on POGO, archived from the original on 2 May 2023, retrieved 21 August 2022
  37. ^ Logon ke dilon mein baj rahi hai ghanti kyun ki Ekans maar raha hai entry. Aagaya hai naya rakshak ab POGO par. Catch Ekans, 22nd Aug onwards, Mon-Fri at 7pm only on POGO, archived from the original on 21 August 2022, retrieved 21 August 2022
  38. ^ "Ab adventures ki hogi nahi koi kami! | Watch Ekans, Mon-Fri, 7 PM exclusively on POGO". Archived from the original on 2 May 2023. Retrieved 24 August 2022.
  39. ^ Ekans – Origin Story | POGO | Movie – 4th September – 12:30 PM, archived from the original on 2 September 2022, retrieved 2 September 2022
  40. ^ Ekans: The Mystery Of Three Gems | POGO | Movie – 9th October – 12:30 PM, archived from the original on 4 October 2022, retrieved 4 October 2022
  41. ^ "Warner Bros. Discovery's kids' entertainment channels—Discovery Kids, Cartoon Network, and POGO—are getting into the festive spirit with an action-packed and entertaining content line-up for kids and families to watch together". Archived from the original on 3 October 2022. Retrieved 1 October 2022.
  42. ^ Ekans – Hero Ek Villain Anek | New Movie | POGO | 16th October - 12:30 PM, archived from the original on 12 October 2022, retrieved 12 October 2022
  43. ^ Dennis The Menace And Gnasher Specials | New Show | Saturdays at 11:15 AM | POGO, archived from the original on 4 December 2022, retrieved 29 November 2022
  44. ^ Little Singham Starting - 24th December | Everyday 12.30 PM & 7.15 PM | New Show | POGO, retrieved 3 December 2021
  45. ^ "POGO launches mini-series 'New Big Picture' featuring Chhota Bheem". MediaNews4U. 1 March 2023. Retrieved 18 August 2023.
  46. ^ Desk, The News (12 August 2023). "POGO marks Little Singham's 6th anniversary with fresh content for Indian fans". MediaBrief. Retrieved 18 August 2023.
  47. ^ "New Tom And Jerry cartoon series set in Singapore will debut in August". CNA Lifestyle. Retrieved 16 November 2023.
  48. ^ "WBD UNVEILS NEW 'TOM AND JERRY' SERIES SET IN ASIA | Pressroom". press.wbd.com. Retrieved 16 November 2023.