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((short description|Sales promoted))
[[File:Easter PoS Display.JPG|thumb|A point-of-sale display selling products related to the [[Easter]] holiday]]

A '''point-of-sale display''' (POS display) is a specialised form of [[sales promotion]] that is found near, on, or next to a checkout counter (the "[[point of sale]]"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, [[standee]]s, hanging signs, counter display units (CDU), display packs, [[endcap]]s, [[display stand]]s, [[Mobile (sculpture)|mobiles]], [[poster]]s, and [[banner]]s.

POS can also refer to systems used to record transactions between the customer and the commerce.<ref>((cite magazine |url=https://www.entrepreneur.com/encyclopedia/point-of-sale-pos-system/ |title=Point of Sale (POS) System |magazine=[[Entrepreneur (magazine)|Entrepreneur]] |access-date=April 10, 2022))</ref>

==Examples==
Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products,and also sited, restocked and maintained by one of their regular salespersons. This is less common in  [[supermarket]]s as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theme and store layout.<ref>((cite book | last = Adcock | first = Dennis |author2=Al Halborg |author3=Caroline Ross  | title = Marketing: Principles and Practice | publisher = Pearson Education | date = 2001 | isbn = 0-273-64677-X | page = 342))</ref>

===Free Standing Display Units (FSDU)===
[[File:Event custom sign for product display.jpg|thumb|Free standing display unit in the shape of a shoe]]

Free standing display units are designed to attract the attention of customers and promote key retail products or messages. They are often placed strategically within the [[customer experience|customer journey]], and utilize bright colours and graphics to stand out visually and encourage shoppers to buy. Retailers have been criticized for using FSDUs near checkouts to promote sugary snacks.<ref>((cite web|url=https://www.itv.com/news/2018-11-17/supermarket-promotions-of-sugary-products-must-be-restricted-say-campaigners|title=Move sugary snacks away from checkouts and shop entrances, obesity campaigners say|publisher=[[itv.com]]|date=November 17, 2018|access-date=April 10, 2022))</ref>

==See also==
* ((annotated link|Packaging))
* ((annotated link|Point of sale))
* ((annotated link|Sales promotion))

==References==
((reflist))

==External links==
* ((Commons category-inline))

((DEFAULTSORT:Point Of Sale Display))
[[Category:marketing techniques]]
[[Category:retail store elements]]
[[Category:sales promotion]]

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