Polo is a brand of breath mint whose defining feature is the hole in the middle. The peppermint flavoured Polo was first manufactured in the United Kingdom in 1948, by employee John Bargewell at the Rowntree's Factory, York, and a range of flavours followed. The name may derive from "polar", referencing the cool, fresh taste of the mint. Polo mints are also sold in other countries such as India and Sri Lanka by Nestlé.[1][2] Polo mints are usually sold in a 34g pack containing 23 individual mints.
History
Polo mints were developed by Rowntree's, after their war-time licence to manufacture Life Savers expired.[3][4] Polo fruits followed soon afterward.[5][6] Company legend is that the name is derived from 'polar' and its implied cool freshness.[7]
Varieties
Over the years Rowntree and Nestlé have come up with variations of the original Polo mint. Some of these have been successes, whereas others have failed. None has been as successful as the original Polo mint.[citation needed]
Spearmint: "Cool look, cool taste." These Polos have a strong spearmint flavour and aroma. The original design of the sweets had turquoise flecks on them, and were mildly triboluminescent, but now are white.
Polo Gummies: Fruit flavoured soft gummy sweets in the Polo shape.
Sugar free: Sugar free version of the original Polo containing sorbitol.
Mini Polos: Small Polos (about 0.5 cm in diameter) with a strong "Super Mint" minty flavour. They were packaged in a box shaped like a Polo Mint. They were also available in an Orange flavour.
Smoothies: These creamy sweets came in flavours such as blackcurrant, sunshine fruits and strawberry.
Citrus Sharp: Lemon and lime flavoured. Discontinued in the United Kingdom.
Strong/Extra Strong: "We like them strong, but silent." A rival for Trebor, these were very hot. Discontinued in the United Kingdom.
Ice: These came in a shiny blue wrapper, and had a cooler mint taste.
Paan flavoured currently available in India since 2020
Mint O Fruit: (available in Indonesia). These come in the following flavours: Raspberry Mint, Blackcurrant Mint, Peppermint, Lime Mint and Cherry Mint. These polos come with the following slogan "Think Plong! Masih Ada Bolong!" These are also sold in the United Kingdom in some Poundland stores.
Holes: These were a plastic tube of small mints approximately, but not exactly, the size of the hole in a standard Polo mint.
Before this, Rowntree had already experimented with different Polos in the 1980s. Polo Fruits were always available, but they briefly made:
Lemon: Similar to the citrus flavour that Nestlé put out around ten years later, but not identical.
Orange: similar to Lemon, but in an orange packet.
Tropical Fruit: included Banana, Melon, Coconut[citation needed] and others
Globes : small capsules filled with mint flavoured liquid in a small box with a flip lid
Description
A Polo is approximately 1.9 centimetres (0.75 in) in diameter and 0.4 centimetres (0.16 in) thick, with a 0.8-centimetre (0.31 in)-wide hole. The original Polo is white in colour with a hole in the middle, and the word 'POLO' embossed twice on the upper flat side of the ring, hence the popular slogan The Mint with the Hole.
Polos are usually sold in individual packs of 23 mints, which measure about 10 cm tall. The tube of Polos is tightly wrapped with aluminium foil backed paper. A green and blue paper wrapper, with the word 'POLO', binds the foil wrapper, with the Os in 'Polo' represented by images of the sweet. For the spearmint flavour, the paper wrapper is turquoise in colour, and the Extra Strong flavour is in a black paper wrapper.
Trademarks
When the Trade Marks Act 1994 was introduced in the United Kingdom, Nestlé applied to register the shape of the Polo mint. The application featured a white, annular mint without any lettering. This application however was opposed by Kraft Foods, the then owner of Life Savers, and Mars UK, because of the lack of distinctive character of the mint in question.[citation needed]
Nestlé's application was allowed to proceed if it agreed to narrow the description of the mint i.e. the dimensions of the mint were limited to the standard dimensions of the Polo mint and that it was limited to "mint flavoured compressed confectionery".[8]
Kraft Foods made a similar applications for annular sweets eg bearing the mark LIFESAVERS. Nestlé has tried to oppose this trademark application but failed as the court ruled that customers would be able to distinguish between a Polo and a Lifesaver as both have their marks boldly and prominently embossed on the mint.[citation needed]
Advertising
During the 1980s, Peter Sallis provided the voiceover for television advertisements. With the launch of the spearmint variety, a new television campaign featured a voiceover by Danny John-Jules, using a voice similar to the one he employed as the Cat on Red Dwarf.
In 1995, the company launched a major advertising campaign produced by Aardman Animations, which showed animated Polos on a factory production line. In one, a scared Polo without a hole attempts to escape, but is restrained by the hole punching machinery. Polo experimented with other forms of advertising in the end of the 1990s. In 1998, they collaborated with PolyGram for a compilation album, Cool Grooves,[9] which reached No. 12 in the UK Compilation Chart on 5 September that year.[10]
^Bennett, Oliver (9 August 2004). "Why we love things in mint condition". The Independent. Retrieved 3 November 2014. When US troops were stationed over here during the war, Rowntree started to manufacture Lifesavers for them under licence. When the war drew to a close, the licence was withdrawn. So in 1947, Rowntree came up with its own brand of holey mint, the mighty Polo
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
