.jpg) | |
| Type | Snack |
|---|---|
| Inception | 1987 |
| Manufacturer | Intersnack |
| Available | Available |
| Website | https://www.pom-baer.de/, https://www.pom-bear.co.uk/  |
Pom-Bear is a teddy bear shaped potato chip sold under the Chio brand. They are produced by Intersnack in Doetinchem, the Netherlands and are sold in over 30 European countries.[1] They were first introduced in 1987 in Germany where they are known as Pom-Bär and were later introduced to the UK in 1990.[2][3]
Pom-Bear come in three main flavours (original, cheese and onion, and salt and vinegar) as well as other regional varieties. Over the years the brand has also been sold in a variety of limited edition flavours and shapes, including pizza and snowmen.[4][5]
In 2008, the British Consumers Association criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children. The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.[6][7]
In 2010, a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.[8]