The Pomegranate is a mobile phone which was created as a marketing campaign on behalf of the government of Nova Scotia.[1] The website advertising the product has comical features such as a harmonica, a coffee maker, a video projector,[2] live voice translator,[3] and a shaving razor.[4]

The Pomegranate phone was a campaign from Communications Nova Scotia's "Come to Life" initiative, the place branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received more than 3 million visits from 195 countries and territories[citation needed] since its launch on September 30, 2008, and they are considering it to be very successful.[5]

References

  1. ^ "Nova Scotia Web Ad is Viral Hit". NPR.org.
  2. ^ "First Look: Samsung's Galaxy Beam Android Phone with a Built-In Projector".
  3. ^ "Fat Duck Tech".
  4. ^ "The Shave Mobile: For the Hairy Multi-Tasker". Weird Asia News. 28 April 2010.
  5. ^ Milian, Mark (October 30, 2008). "Pomegranate phone? Nova Scotia ad budget goes to cellphone concept video". latimesblogs.latimes.com. Photo by Nova Scotia's "Come to Life.". Archived from the original on May 21, 2014. Retrieved November 11, 2008.

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