Popular Photography
First issue, May 1937
Editor-in-ChiefMiriam Leuchter
PublisherSteven B. Grune
Total circulation
(December 2012)
Year founded1937
Final issueMarch/April 2017
CountryUnited States
Based inNew York City

Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, was a monthly American consumer magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.[citation needed]


The first issue of Popular Photography was published in 1937. It was based in New York City[2] and owned by a number of companies during its lifetime, including Ziff Davis.[2] It was sold by Hachette Filipacchi Media U.S. to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[3]

One of its most well-known editors was American photographer and writer Norman Rothschild, who Edward Steichen once called "the man who makes rainbows."[4]

In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[5] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[6]

See also


  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on April 18, 2014. Retrieved June 21, 2013.
  2. ^ a b "Publication information". Popular Photography. 91 (3). March 1984. p. 6. ISSN 1542-0337. Retrieved February 7, 2016 – via Google Books.
  3. ^ "Popular Photography". Popular Photography. 76 (9). September 2012.
  4. ^ Durniak, John (December 20, 1992). "From Mind's Eye To Abstract Print". The New York Times.
  5. ^ Gampat, Chris (March 6, 2017). "Bonnier Folds Popular Photography and American Photo Magazines". The Phoblographer. Retrieved April 28, 2017.
  6. ^ Horgan, Richard (March 8, 2017). "Bonnier Shutters Popular Photography Magazine". Adweek. Retrieved March 12, 2017.