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Post-consumerism is a view or ideology that well-being, as distinct from material prosperity, is the aim of life, and often suggesting that there is a growing willingness to assert such.[1] Post-consumerism can also be viewed as moving beyond the current model of addictive consumerism.[2][3] This personal and societal strategy utilizes each individual's core values to identify the "satisfaction of enough for today,"[4] also called "self-defined enoughness."[5] The intent and outcome of this basic strategy to date has "reached people where they are rather than simply where we are."[6] Therefore the "Do I have enough stuff for now?" campaign "is promoting this intriguing question" regardless of the answer.[7]