Power Station
Company typeRecording studio
IndustryMusic
Founded1977
Headquarters441 West 53rd Street,
New York City
,
U.S.
Websitepowerstation.nyc

Power Station at BerkleeNYC is a recording studio at 441 West 53rd Street in the Hell's Kitchen neighborhood of Midtown Manhattan in New York City originally founded in 1977 as Power Station and known as Avatar Studios from 1996 to 2017. Renowned for its exceptional acoustics, the studio has been the site of hundreds of gold, platinum, and Grammy-winning recordings.[1][2]

History

Background

See also: Tony Bongiovi

Producer Tony Bongiovi and former Mediasound Studios co-worker engineer Bob Walters partnered to open the recording studio, putting together a team of people that included engineer Ed Stasium, Ed Evans, and Bob Clearmountain.[3] They located an abandoned building at 441 West 53rd Street, between Ninth and Tenth avenues, in New York City's Hell's Kitchen neighborhood, which Bongiovi purchased from New York City for $360,000 as part of a building rehabilitation program.[4] Bongiovi, Walters, and their team worked with Stephen B. Jacobs Associates to design a studio that would apply Bongiovi's ideas regarding acoustics, naming the new studio Power Station in acknowledgment of the building's origins as a former Consolidated Edison power station.[5][6]

Power Station (1977-1996)

Power Station opened in 1977,[7][8] The studio's largest room, Studio A, is a pine-paneled 52 x 48 foot space with 35-foot ceilings and several isolation booths and a control room equipped with a 40-channel Neve 8068 mixing console.[9][10]

The new studio became a favorite for the Nile Rodgers/Bernard Edwards project Chic, which recorded several hit albums with Clearmountain at Power Station in the late 1970s. Chic's production team also collaborated on Sister Sledge's hit album We Are Family and Diana Ross' best-selling album Diana at the studios.[11] In 1979, Ian Hunter recorded his album You're Never Alone with a Schizophrenic at the studio with members of Bruce Springsteen's E Street Band as the backing band.[12] In 1979 Springsteen himself came to the Power Station to work on what would become his only double-album, The River. Other albums recorded at the studio in 1980 included David Bowie's Scary Monsters (and Super Creeps), Carly Simon's Come Upstairs, Suicide's Ric Ocasek-produced sophomore album, and Dire Straits' Making Movies, co-produced by a young Jimmy Iovine.

Choosing Nile Rodgers to produce his next album, David Bowie returned to Power Station to record his massively successful album Let's Dance, which featured players from Chic and then-unknown Texas blues guitarist Stevie Ray Vaughan.[13] Dire Straits returned to the studio for Love over Gold (1982), and John Waite recorded his debut solo album there the same year. Roxy Music recorded Avalon at Power Station with Clearmountain, and Pat Metheny Group recorded the first of many albums they would record at the studios. In 1982, Jim Steinman produced two songs at Power Station that would simultaneously top the Billboard charts the following year: Bonnie Tyler's biggest career hit, "Total Eclipse of the Heart"[14] and Air Supply's "Making Love Out of Nothing at All".

Mark Knopfler returned to the studio to record his award-winning soundtrack album, Local Hero, and Bob Dylan recorded Infidels at Power Station in 1983. 1984 marked the recording of Bon Jovi's debut studio album, the band's frontman no other than studio co-founder Bongiovi's cousin Jon Bon Jovi, who had been working at the studio since 1980. The same year, Bruce Springsteen recorded much of his hit album Born in the U.S.A. at Power Station, and Madonna chose to record Like a Virgin with Nile Rodgers at the studio.[15] In 1984, a supergroup composed of Robert Palmer, Chic drummer Tony Thompson, and Andy and John Taylor of Duran Duran came to the studio to record a one-off album, subsequently naming both the group and its debut album The Power Station after the studio where it was recorded.[4] In 1986, Cyndi Lauper recorded True Colors and Peter Gabriel recorded So at Power Station. Other artists recording at the studio in the 1980s included Keith Jarrett, Bill Frisell, Grace Jones, Lou Reed, James Taylor, Bobby McFerrin, and Eurythmics.

In the 1990s, Jim Steinman returned to Power Station with Meat Loaf for the recording of Bat Out of Hell II: Back into Hell, and the studio became popular with jazz musicians, including John Scofield, Joshua Redman, and Diana Krall. By 1995, over 400 gold and platinum records had been recorded at Power Station, and that year, 9 of the 13 major Grammy award winners were recorded and/or mixed at Power Station.[10]

Avatar Studios (1996-2016)

In May 1996, Chieko and Kirk Imamura bought the entire building from Bongiovi in a bankruptcy auction for $5.4 million,[1] and continued to run the business as Avatar Studios (under the Avatar Entertainment Corporation).[7]

In 2015, the studio was up for sale again, but the owners would only consider offers from buyers who want to keep it as a recording studio.[1]

Power Station at BerkleeNYC (2017-present)

In September 2017, with the support of the New York City Mayor's Office of Media and Entertainment and the Economic Development Corporation, Pete Muller with Berklee College of Music acquired the studios[16] and renamed them back to Power Station at BerkleeNYC.[17] The studio reopened in 2020 after a full renovation, while maintaining the studio spaces.

Power Station New England

In 1995, Sonalysts, which had begun as an underwater acoustics research company, licensed the Power Station's design and naming rights from Bongiovi and Walters. The company built a perfect replica of the original Studio A in Waterford, Connecticut, as a part of the new Power Station New England.[18]

Selected list of albums recorded at Power Station/Avatar (by year)

Producers and engineers associated with Power Station/Avatar

References

  1. ^ a b c Noto, Anthony (October 14, 2015). "What will become of this legendary Manhattan music studio?". New York Business Journal. Retrieved October 23, 2017.
  2. ^ Slotnick, Stacy (October 24, 2017). "Staying Power: Music Innovator Tony Bongiovi Receives American Master Award". huffpost.com. Retrieved January 5, 2024.
  3. ^ Crane, Larry (October 31, 2023). "The Record Straight: Tony Bongiovi's Interview in Tape Op #127". Tape Op. Retrieved January 11, 2024.
  4. ^ a b Crane, Larry (September 2018). "Tony Bongiovi: Back to Power Station". tapeop.com. Tape Op. Retrieved December 26, 2023.
  5. ^ Bieger, Hannes (April 2012). "Avatar, New York". Sound On Sound. SOS Publications Group. Retrieved January 17, 2024.
  6. ^ Light, Alan (September 5, 2017). "Power Station, Storied Manhattan Recording Studio, to Be Revived". The New York Times. Retrieved August 21, 2023.
  7. ^ a b c d e Halperin, Shirley (August 29, 2017). "Power Station, One of New York's Last Iconic Recording Studios, Closes Its Doors; Will Berklee Re-Open Them? (Exclusive)". Variety. Retrieved August 21, 2023.
  8. ^ Jennings, Steve (October 1, 2022). "New York '77". MIX. Future plc. Retrieved June 30, 2022.
  9. ^ Weiss, David (August 30, 2017). "Avatar Studios Closes". sonicscoop.com. Retrieved January 12, 2023.
  10. ^ a b Braund, Simon (February 1995). "Down home mixdown: Power Station, NYC - Tony Bongiovi". The Mix. Retrieved January 12, 2024.
  11. ^ a b c d Buskin, Richard (April 2005). "Classic Tracks: Chic 'Le Freak'". Sound On Sound. Future plc. Retrieved January 9, 2024.
  12. ^ "You're Never Alone with a Schizophrenic - Ian Hunter - Songs, Reviews, Credits - AllMusic". AllMusic. Retrieved June 5, 2018.
  13. ^ a b Patterson, Rob (January 1984). "Bob Clearmountain" (PDF). Modern Recording & Music. Retrieved January 9, 2024.
  14. ^ a b Flans, Robyn (September 16, 2019). "Classic Tracks: "Total Eclipse of the Heart"". Mix. Retrieved January 31, 2020.
  15. ^ Buskin, Richard (September 2007). "Classic Tracks: Madonna 'Like A Virgin'". Sound On Sound. Future plc. Retrieved January 9, 2024.
  16. ^ Daley, Dan (October 2017). "Off The Record: Music & Recording Industry News". Sound On Sound. SOS Publications Group. Retrieved January 18, 2024.
  17. ^ Light, Alan (September 5, 2017). "Power Station, Storied Manhattan Recording Studio, to Be Revived". The New York Times. Retrieved October 23, 2017.
  18. ^ Kenny, Tom (February 27, 2018). "Power Station New England". Mixonline. Retrieved August 8, 2021.

External links

Wikimedia Commons has media related to Avatar Studios.

40°45′59″N 73°59′22″W / 40.76639°N 73.98944°W / 40.76639; -73.98944

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