Prestige
ManufacturerBrasserie Nationale d'Haïti
Country of origin Port-au-Prince, Haiti
Introduced1976
Alcohol by volume 5.6%
StyleLager
Websitehttps://www.brana.ht/prestige-brand/

Prestige is a lager brewed by Brasserie Nationale d'Haïti (BRANA) in Port-au-Prince, Haiti. It is widely consumed and is the best-selling beer in Haiti with a 98% market share.[1] Prestige beer is available in some parts of the United States[2] and other countries. In 2011, Heineken publicly announced it acquired a controlling interest in BRANA by increasing its ownership from 22.5% to 95%[3][4]

History

Prestige was founded in 1976 by Michael Madsen; he is a member of one of the richest industrial families in Haiti. His ancestors arrived from Denmark in the late 19th century. Prestige was launched less than two years after BRANA's creation.[5] In 2005, Prestige began to be exported to select Canadian and U.S. cities.[2]

Awards

Packaging

Flag of Haiti

In 2018, BRANA introduced its new international standard bottling line and a new blue and red label, which are the colors of the flag of Haiti.[9] Prestige beer is available in a 12 fl. oz. and 16 fl. oz. bottles.[4][10]

See also

References

  1. ^ Press, ed. (18 May 2012). "Haitian Beer, Prestige, World Champion!". PR News. Retrieved 12 October 2015.
  2. ^ a b Placide, Pierre Ricardo, ed. (5 November 2012). "Encore de l'or pour prestige au World Beer Cup". Le Matin. Retrieved 13 October 2015. (in French)
  3. ^ AP, ed. (15 December 2011). "Heineken takes controlling stake in Haiti brewer". Yahoo!. Retrieved 12 October 2015.
  4. ^ a b Daniel, Trenton, ed. (5 April 2014). "Heineken: $100M investment in Haiti brewery". USA Today. Retrieved 12 October 2015.
  5. ^ a b World Cup Beer 2000 Winner's List
  6. ^ World Cup Beer 2012 Winner's List
  7. ^ Minsky, David, ed. (7 May 2012). "Haitian Beer Prestige Takes Gold Medal At World Beer Cup Competition". Miami New Times. Retrieved 12 October 2015.
  8. ^ "President Clinton and Heineken's BRANA leadership meet in Haiti to support local sourcing initiatives". 11 March 2013. Retrieved 6 February 2014.
  9. ^ Belfort, Jocelyn; Jean Baptiste, Juno, eds. (21 November 2013). "La bière Prestige, plus haïtienne que jamais". Le Nouvelliste. Retrieved 13 October 2015. (in French)
  10. ^ Curnutte, Mark, ed. (2011). A Promise in Haiti: A Reporter's Notes on Families and Daily Lives. p. 143. ISBN 9780826517838. Retrieved 12 October 2015.

External links

Alcoholic drinks
Heineken N.V.
Categories