Primetime Emmy Award for Outstanding Commercial
Awarded forOutstanding Commercial
CountryUnited States
Presented byAcademy of Television Arts & Sciences
Currently held byThe Greatest - Accessibility,
(Apple) (2023)
Websiteemmys.com

The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.

In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:

Winners and nominations

1990s

Year Title Brand Nominees
1997
(49th)
[1]
"Chimps" HBO BBDO, Ad Agency; Pytka, Production Company
"Appliances" GM EV-1 Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company
"Doctor" Levi's Foote, Cone & Belding, Ad Agency; Satellite, Production Company
"Elevator Fantasy" Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company
"Hello World" Nike Wieden+Kennedy, Ad Agency; Joint Films, Production Company
1998
(50th)
[2]
"Think Different" Apple Computer TBWA\Chiat\Day, Ad Agency
"The Elopement" Pella Windows Young & Rubicam, Ad Agency; Coppos Films, Production Company
"Freshman" AT&T Young & Rubicam, Ad Agency; Gartner, Production Company
"Virtual Reality" American Express Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company
"Working Mother" Hallmark Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company
1999
(51st)
[3]
"New Friend" snap.com NBC On-Air Promotions, Ad Agency; Gartner, Production Company
"Dances with Dog" Miller Lite Fallon McElligott, Ad Agency; @radical.media, Production Company
"Feet" FoxSports.com Cliff Freeman & Partners, Ad Agency; MJZ, Production Company
"Synchronicity" Volkswagen Arnold Communications, Ad Agency; HSI Productions, Production Company
"Tow Truck" Discover Brokerage Black Rocket, Ad Agency; Tool of North America, Production Company

2000s

Year Title Brand Nominees
2000
(52nd)
[4]
"The Morning After" Nike Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company
"Action Figures" FedEx BBDO New York, Ad Agency; Hungry Man Productions, Production Company
"Cat Herders" Electronic Data Systems Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company
"Driving Range" Nike Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company
"Whassup True" Budweiser DDB Chicago, Ad Agency; C&C Storm Films, Production Company
2001
(53rd)
[5]
"Photo Booth" PBS Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company
"Aaooga" Mercedes-Benz USA Merkley Newman Harty, Ad Agency; MJZ, Production Company
"Freestyle" Nike Wieden+Kennedy, Ad Agency; RSA USA, Production Company
"Light" PBS Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company
"Modern Ark" Mercedes-Benz USA Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company
2002
(54th)
[6]
"Move" Nike Wieden+Kennedy, Ad Agency; RSA USA, Production Company
"Amnesia" Computer Associates BrightStor Young & Rubicam, Ad Agency; @radical.media, inc., Production Company
"Broadway Tribute" Visa BBDO New York, Ad Agency; @radical.media, inc., Production Company
"First Words" Disney Leo Burnett Company, Ad Agency; Pytka Films, Production Company
"Nail Gun" Fox Sports TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company
"Out of Towner" Anheuser-Busch DDB Chicago, Ad Agency; Hungry Man Productions, Production Company
2003
(55th)
[7]
"Fish" PBS Promo Fallon, Ad Agency; Independent Media, Production Company
"Angry Chicken" Nike Footwear Wieden+Kennedy, Ad Agency; Partizan, Production Company
"The Osbournes" Pepsi Twist BBDO New York, Ad Agency; Hungry Man Productions, Production Company
"Sheens" Visa
"Squares" Volkswagen Beetle Arnold Worldwide, Ad Agency; Anonymous Content, Production Company
2004
(56th)
[8]
"Outfit" Citibank Identity Theft Card Protection Fallon, Ad Agency; Thomas Thomas Films, Production Company
"Born a Donkey" Budweiser Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company
"Dominoes" Miller Young & Rubicam Chicago, Ad Agency; MJZ, Production Company
"Door Music" Saturn Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company
"Interview" United Airlines Fallon, Ad Agency; ACME Filmworks, Production Company
"Rubberband Man" Office Max DDB Chicago, Ad Agency; Anonymous Content, Production Company
2005
(57th)
[9]
"Surprise Dinner" Ameriquest Mortgage DDB Los Angeles, Ad Agency; MJZ, Production Company
"Applause" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company
"Drink Up" Aquafina BBDO New York, Ad Agency; Traktor/Partisan, Production Company
"Glen" Starbucks Doubleshot Fallon New York, Ad Agency; Biscuit Filmworks, Production Company
"The One Campaign" One.org @radical.media, inc., Production Company
2006
(58th)
[10]
"Required Reading" Hallmark Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company
"Stick" FedEx BBDO New York, Ad Agency; Partizan, Production Company
"Concert" Ameriquest Mortgage DDB Los Angeles, Ad Agency; MJZ, Production Company
"Clydesdale American Dream" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company
2007
(59th)
[11]
"Animals" American Express Ogilvy & Mather, Ad Agency; Hungry Man, Production Company
"Battle" Cingular BBDO New York, Ad Agency; Park Pictures, Production Company
"Happiness Factory" Coca-Cola Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company
"Jar" GE BBDO New York, Ad Agency; Partizan Entertainment, Production Company
"Pinball" Pepsi
"Singing Cowboy" Truth Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company
"Snowball" Travelers Fallon, Ad Agency; MJZ, Production Company
2008
(60th)
[12]
"Swear Jar" Bud Light DDB Chicago, Ad Agency; Hungry Man, Production Company
"Brother of the Bride" Hallmark Leo Burnett, Ad Agency; PYTKA, Production Company
"Carrier Pigeons" FedEx BBDO New York, Ad Agency; MJZ, Production Company
"Delivery" Travelers Fallon, Ad Agency; MJZ, Production Company
"It's Mine" Coca-Cola Wieden+Kennedy, Ad Agency; MJZ, Production Company
2009
(61st)
[13]
"Heist" Coca-Cola Wieden+Kennedy, Ad Agency; Psyop, Production Company
"Airport Lounge" American Express Platinum Card Ogilvy & Mather, Ad Agency; Hungry Man, Production Company
"Alec in Hululand" Hulu Crispin Porter + Bogusky, Ad Agency
"Bottled Courage" Nike Wieden+Kennedy, Ad Agency; @radical.media, Production Company
"Circus" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company
"Magazine Buyer" Bud Light DDB Chicago, Ad Agency; Tool of North America, Production Company
"Tips" CareerBuilder MJZ, Production Company
"Wedding" Sprint-Nextel Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company

2010s

Year Title Brand Nominees
2010
(62nd)
[14]
"The Man Your Man Could Smell Like" Old Spice Body Wash Wieden+Kennedy, Ad Agency; Smuggler, Production Company
"Anthem" Absolut TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company
"Coke Finals" Coca-Cola Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company
"Game" Snickers BBDO New York, Ad Agency; MJZ, Production Company
"Green Car" Audi Venables Bell & Partners, Ad Agency; Hungry Man, Production Company
"Human Chain" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company
2011
(63rd)
[15]
"Born of Fire" Chrysler 200 Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company
"Baby" McDonald's TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company
"Baby Driver" Subaru Carmichael Lynch, Ad Agency; RSA Films, Production Company
"Conan" American Express Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company
"Polar Bear" Nissan LEAF TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company
"Questions" Old Spice Body Wash Wieden+Kennedy, Ad Agency; MJZ, Production Company
2012
(64th)
[16]
"Best Job" Procter & Gamble Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company
"The Bark Side" Volkswagen Deutsch LA, Ad Agency; Caviar Films, Production Company
"Color Changes Everything" Target Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company
"The Dog Strikes Back" Volkswagen Deutsch LA, Ad Agency; Park Pictures, Production Company
"It's Halftime in America" Chrysler Wieden+Kennedy, Ad Agency; Chelsea Pictures, Production Company
2013
(65th)
[17]
"Inspired" Canon Grey, Ad Agency; Hungry Man, Production Company
"The Chase" Grey Poupon Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company
"Jess Time" Google Chrome Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company
"Jogger" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company
2014
(66th)
[18]
"Misunderstood" Apple TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company
"Childlike Imagination" General Electric BBDO, Ad Agency; MJZ, Production Company
"Hero's Welcome" Budweiser Anomaly, Ad Agency; HSI Productions, Production Company
"Possibilities" Nike Wieden+Kennedy, Ad Agency; MJZ, Production Company
"Puppy Love" Budweiser Anomaly, Ad Agency; RSA, Production Company
2015
(67th)
[19]
"#LikeAGirl" Always Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company
"Brady Bunch" Snickers BBDO New York, Ad Agency; O Positive, Production Company
"Dream On" Adobe Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company
"Lost Dog" Budweiser Anomaly, Ad Agency; RSA Films, Production Company
"Made in NY" Gatorade TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company
2016
(68th)
[20]
"Love Has No Labels" Ad Council R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company
"Dear Peyton" Gatorade TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company
"Marilyn" Snickers BBDO New York, Ad Agency; O Positive, Production Company
"Paper" Honda RPA, Ad Agency; Reset Content, Production Company
"Year in Search 2015" Google 72andSunny, Ad Agency; Hecho en 72, Production Company
2017
(69th)
[21]
"Calling JohnMalkovich.com" Squarespace John X Hannes, Ad Agency; Smuggler, Production Company
"Love Cam" Ad Council: Love Has No Labels R/GA, Ad Agency; Tool of North America, Production Company
"We Are America" R/GA, Ad Agency; MJZ, Production Company
"Why I March" Women's March on Washington McGarryBowen, Ad Agency; Hungry Man Productions, Production Company
"Year in Search 2016" Google 72andSunny, Ad Agency; Hecho en 72, Production Company
2018
(70th)
[22]
"The Talk" P&G: My Black Is Beautiful BBDO New York, Ad Agency; The Corner Shop, Production Company
"Alexa Loses Her Voice" Amazon Lucky Generals, Ad Agency; Hungry Man, Production Company
"Earth: Shot on iPhone" iPhone TBWA\Media Arts Lab, Ad Agency
"In Real Life" Monica Lewinsky: Anti-Bullying BBDO New York, Ad Agency; BBDO Studios, Production Company
"It's a Tide Ad" Tide Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production Company
2019
(71st)
[23]
"Dream Crazy" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company
"Behind the Mac: Make Something Wonderful" MacBook TBWA\Media Arts Lab, Ad Agency
"A Great Day in Hollywood" Netflix Kamp Grizzly, Ad Agency; Pretty Bird, Production Company
"Point of View" Sandy Hook Promise BBDO New York, Ad Agency; MJZ, Production Company
"Shot on iPhone XS: Don't Mess with Mother" iPhone TBWA\Media Arts Lab, Ad Agency; Camp4 Collective, Production Company

2020s

Year Title Brand Nominees
2020
(72nd)
[24]
"Back-to-School Essentials" Sandy Hook Promise SMUGGLER, Production Company; TBWA\Media Arts Lab, Ad Agency
"Before Alexa" Amazon Droga5 London, Ad Agency; Somesuch x Revolver/Will O'Rourke, Production Company
"Bounce" Apple AirPods Pulse Films, Production Company; TBWA\Media Arts Lab, Ad Agency
"Groundhog Day" Jeep (FCA) O Positive, Production Company; Highdive Advertising, Ad Agency
"The Look" P&G Saturday Morning, Ad Agency; Stink Films, Production Company
2021
(73rd)
[25]
"You Can't Stop Us" Nike Wieden+Kennedy, Ad Agency; Pulse, Production Company
"Airpods Pro — Jump" Apple AirPods TBWA\Media Arts Lab, Ad Agency; Imperial Woodpecker, Production Company
"Alexa's Body" Amazon Alexa Lucky Generals, Ad Agency; Hungry Man, Production Company
"Better, Mamba Forever" Nike Wieden+Kennedy, Ad Agency; PRETTYBIRD, Production Company
"It Already Does That" Apple Watch Series 6 Apple, Ad Agency; MJZ, Production Company
"You Love Me" Beats by Dre Translation, LLC, Ad Agency; PRETTYBIRD, Production Company
2022
(74th)
[26]
"Teenage Dream" Sandy Hook Promise BBDO New York, Ad Agency; Smuggler, Production Company
"Detectives" Apple iPhone 13 Pro Apple, Ad Agency; O Positive, Production Company
"Everyone but Jon Hamm" Apple TV+ TBWA\Media Arts Lab, Ad Agency; Hungry Man Productions, Production Company
"The Lost Class" Change the Ref Leo Burnett Chicago, Ad Agency; Hungry Man Productions, Production Company
"Skate Nation Ghana" Meta Droga5, Ad Agency; Love Song, Production Company
"Walter the Cat" Chevy Silverado Commonwealth//McCann, Ad Agency; O Positive, Production Company
2023
(75th)
[27]
"The Greatest — Accessibility" Apple Apple Inc., Ad Agency; Somesuch, Production Company
"Call Me with Timothée Chalamet" Apple TV+ TBWA\Media Arts Lab, Ad Agency; MJZ, Production Company
"Cost of Beauty" Dove Ogilvy, Ad Agency; Smuggler, Production Company
"Forever" The Farmer's Dog Sanctuary, Production Company
"R.I.P. Leon" Apple Apple Inc., Ad Agency; Biscuit Filmworks, Production Company
"The Singularity" Squarespace Squarespace, Ad Agency; Smuggler, Production Company
"Quiet the Noise" AirPods TBWA\Media Arts Lab, Ad Agency; Iconoclast TV, Production Company

References

  1. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
  2. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
  3. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
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  5. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
  6. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
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  8. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
  9. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
  10. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
  11. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
  12. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
  13. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
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  17. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
  18. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
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  21. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 14, 2017.
  22. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 13, 2018.
  23. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 17, 2019.
  24. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 29, 2020.
  25. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 16, 2021.
  26. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 13, 2022.
  27. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 13, 2023.
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