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Primitive Skateboarding is a skateboard company created by professional skateboarder Paul Rodriguez, Executive Vice President Heath Brinkley, CEO Andy Netkin, and Jubal Jones.[1] Primitive is headquartered in Los Angeles, California.[2]

History

In 2008, Paul Rodriguez, Heath Brinkley, Andy Netkin, Jay Partow, and Jubal Jones founded "Primitive", a skateboard and clothing store in Encino, CA.[3][4] Paul Rodriguez had been sponsored by Plan B Skateboards, but quit the team out of a desire to have more ownership and control over his career. After Paul's departure from Plan B, he printed and sold a limited run of 500 gold-foil Primitive decks, and due to the strong response, decided to launch an ongoing skateboard company, with the help of Andy and Jubal.

Ten months after Paul Rodriguez's departure from Plan B, Primitive Skateboarding was officially announced on April 10, 2014. The original team was Paul Rodriguez as a pro, with Carlos Ribeiro and Nick Tucker as amateurs.[5]

Collaborations

Primitive has featured a number of collaborations that featured rappers like Tupac Shakur and Notorious B.I.G. along with various anime and cartoon programs such as Dragon Ball Z, Rick and Morty,[6][7] Naruto, and Sailor Moon.[8][9]

Team

Professional

Amateur

Former

References

  1. ^ "PAUL RODRIGUEZ LEAKS MORE INFO ABOUT HIS NEW BRAND, PRIMITIVE SKATEBOARDS - Jenkem Magazine". Jenkem Magazine. 2014-04-16. Retrieved 2018-01-25.
  2. ^ Skateboarding, Primitive. "FREQUENTLY ASKED QUESTIONS". Primitive Skateboarding. Retrieved 2017-08-01.
  3. ^ "Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape". HYPEBEAST. Retrieved 2017-08-01.
  4. ^ "Paul Rodriguez launches Primitive Skateboarding brand". X Games. Retrieved 2017-08-01.
  5. ^ "Paul Rodriguez' Primitive Skateboards | TransWorld SKATEboarding". TransWorld SKATEboarding. 2014-04-10. Retrieved 2017-08-01.
  6. ^ Skateboarding, Primitive. "2PAC AGAINST THE WORLD". Primitive Skateboarding. Retrieved 2017-08-01.
  7. ^ Skateboarding, Primitive. "PRIMITIVE SKATE x BIGGIE PROMO". Primitive Skateboarding. Retrieved 2017-08-01.
  8. ^ "Primitive Skateboarding's Second 'Naruto Shippuden" Collaboration Includes Over 100 Items". HYPEBEAST. 14 October 2020. Retrieved 2020-11-22.
  9. ^ "You Now Have Another Chance to Snag Primitive's 'Sailor Moon' Collaboration". HYPEBEAST. 5 November 2020. Retrieved 2020-11-22.
  10. ^ "Team".
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