Industry | Social media marketing |
---|---|
Founded | June 2009 |
Founder | Matt MacNaughton and Amanda MacNaughton |
Headquarters | Venice, California , United States |
PromoJam is a social media marketing technology platform for businesses to build, launch and track promotions that reach new customers on the popular social networks. PromoJam utilizes word-of-mouth marketing and peer to peer recommendations to help drive customer acquisition.[citation needed]
PromoJam is a social media marketing technology founded in June, 2009. PromoJam was developed to help brands maximize their online visibility and social media reach through social media promotions.[1] PromoJam originated as a Twitter-only promotion builder platform, and has since expanded its service to include Facebook, MySpace and Tumblr social network integrations.[2][3] In 2011, PromoJam released PromoJam-GO!, a mobile social media marketing platform that utilizes QR codes to engage offline and online consumers.[4][5]
There are two service levels — PromoJam Do It Yourself, which runs Twitter promotions, and PromoJam Enterprise, which runs promotions across a variety of social media networks.[6]
To date, PromoJam has reached over 80 million social network users.[7]
PromoJam is developed and owned by parent company, CultureJam, Inc. and is based out of Venice, California. CultureJam was founded by Matt MacNaughton and Amanda MacNaughton in 2008.[8] PromoJam received $1.2m fund in a Series A round by Golden Seeds in March 2012.[9][10]