Prophet is an integrated growth consultingfirm that specializes in strategy, transformation, innovation, branding, marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia.[1] The firm is best known for BP's Beyond Petroleum strategy and T-Mobile's "Un-carrier" positioning.[3]
In 1998, Michael Dunn was named company president.[6][7] Around the same time, author and consultant David Aaker began working with Prophet.[8][9] Aaker currently serves as the company's vice chairman.[10][11] Dunn was named chief executive officer in 2000.[6] He is currently the firm's chairman and CEO.[12] Prophet's annual revenue has grown to approximately $125 million with over 500 employees worldwide.[13]
In 2012, Prophet acquired several agencies beginning with (r)evolution, an Atlanta-based branding, marketing, and innovation consultancy.[15] Prophet then acquired the Material Group, a Chicago-based digital design and development studio.[16] Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.[3]
In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li.[17] Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.[18]
In 2021, Prophet acquired KEYLENS Management Consultants, a German management consultancy with offices in Munich and Hamburg.[19] KEYLENS operates under the name KEYLENS, a Prophet Company.
