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Company type | Interactive digital media company |
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Industry | Media |
Founded | 1995 |
Defunct | 2019 |
Headquarters | Brussels, Belgium |
Key people | Jean-Charles De Keyser, CEO of Belgacom Skynet |
Products | Online and TV media |
Website | skynet |
Proximus Skynet (earlier Belgacom Skynet) was a Belgian interactive digital media company. It was founded in 1995, and became a wholly owned subsidiary of Belgacom in 1998. It began by focusing on the consumer market, gradually expanding its customer base to include SMEs and corporate customers. In 2000, Skynet.be became one of the first Belgian portals. The Skynet brand was decommissioned in favour of Proximus Pickx in 2019.[1]
Skynet's activities revolved around two main strategic areas:
Skynet offered solutions via a cross-platform digital offer (Web, Direct Media, IDTV). This offer consisted of:
These solutions were designed to meet the interactive marketing needs of companies on all platforms (Web, Direct Media, IDTV). They mainly consisted of direct and loyalty marketing, search engine marketing, media productions, and mobile solutions.