Raffi | |
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 Raffi in 2007 | |
| Background information | |
| Birth name | Raffi Cavoukian |
| Born | July 8, 1948 Cairo, Egypt |
| Origin | Canadian |
| Genres | Children's music Children's literature |
| Occupation(s) |
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| Instrument(s) |
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| Years active | 1970s–present |
| Website | raffinews |
Raffi Cavoukian, CM OBC (Armenian: Րաֆֆի, born July 8, 1948), known professionally by the mononym Raffi, is an Armenian-Canadian singer-lyricist and author born in Egypt best known for his children's music. He developed his career as a "global troubadour" to become a music producer, author, entrepreneur, and founder of the Raffi Foundation for Child Honouring.
Raffi was born in Cairo, Egypt, to Armenian parents who fled Turkey during the Armenian genocide. His mother named him after the Armenian novelist Raffi. In 1958, his family immigrated to Canada, eventually settling in Toronto, Ontario. His father, Arto Cavoukian, was a well-known portrait photographer with a studio on Bloor Street in Toronto. His older brother, Onnig Cavoukian, known as Cavouk, is also a famous portrait photographer. His younger sister is Ann Cavoukian, Ontario's former Information and Privacy Commissioner. His parents died within twelve hours of each other, his mother dying first of abdominal cancer.[1] He visited Soviet Armenia once in 1972.[2]
In the early 1970s, Raffi frequented a Toronto guitar store near Yonge and Wellesley called Millwheel, where he met other developing Canadian musicians such as David Wilcox and John Lacey. He befriended Lacey, a folk guitarist from Oakville, Ontario, who helped Raffi improve his finger picking. Raffi continued playing folk guitar in coffee houses in Toronto and Montréal before hitchhiking to Vancouver in 1972 to find "fame and fortune".
He returned to Toronto a few years later and was invited to sing for a Toronto public school. Despite his initial hesitations about singing for kids, he was an immediate success, and thus began his career entertaining children.
Once called "the most popular children's singer in the English-speaking world",[3] he is well loved by many children born in the 1970s, 1980s and 1990s for his popular children's songs. His autobiography, The Life of a Children's Troubadour, documents the first part of his award-winning career. Some of Raffi's best-known children's songs are "Baby Beluga", "Bananaphone", "All I Really Need", and "Down by the Bay".
Most of Raffi's children's albums include small, simple, folk instrumentations featuring Raffi's vocal and guitar work. Early works included contributions from Toronto-area folk musicians, including Ken Whiteley, The Honolulu Heartbreakers, and Bruce Cockburn. Raffi also incorporated many world music sounds into his records, including "Sambalele" (More Singable Songs, 1977) and "Anansi" (The Corner Grocery Store, 1979).
In 1989, his album Raffi In Concert With The Rise And Shine Band was listed on the RPM Top 100 Albums chart.[4]
After a seven-year gap in publishing, Raffi released an album, Let's Play, in 2002.[1] He moved to Saltspring Island near Victoria, British Columbia, in 2008.[citation needed]
Raffi is a member of the Canadian charity Artists Against Racism.[5]
He is currently the president of Troubadour Music Inc., a triple-bottom-line company he founded to produce and promote his work. He released recordings for a number of other artists, including Caitlin Hanford and Chris Whiteley.[6]
As of 2017, Raffi continues to perform and appears occasionally across Canada and the United States. His most recent album is "Nursery Rhymes For Kinder Times", a collaboration album with Lindsay Munroe which was released in 2022.
Raffi's recent musical work focuses on social and environmental causes and appeals to the generation who grew up with his children's music ("Beluga Grads") to effect change in the world. He also promotes those causes through his books, academic lectures and as a speaker. In 2007, Raffi wrote, recorded and produced the single "Cool It", a rockabilly "call to action" on global warming with Dr. David Suzuki in the chorus. "Cool It" was the theme song for Dr. Suzuki's recent Canadian tour to promote action on climate change. In February 2016, Raffi released the song "Wave of Democracy" in support of American Senator Bernie Sanders run to be the Democratic nominee for US Presidency. In September 2019 he released song "Young People Marching", which was written for Greta Thunberg.
In the 21st century, Raffi has devoted himself to "Child Honouring," his vision for creating a humane and sustainable world by addressing the universal needs of children. The Child Honouring ethic is described as a "vision, an organizing principle, and a way of life—a revolution in values that calls for a profound redesign of every sphere of society."[7] His "Covenant for Honouring Children" outlines the principles of this philosophy.[8]
In 2006, with Dr. Sharna Olfman, he co-edited an anthology, Child Honouring: How to Turn This World Around, which introduces Child Honouring as a philosophy for restoring communities and ecosystems. It contains chapters by Penelope Leach, Fritjof Capra, David Korten, Riane Eisler, Mary Gordon, Graça Machel, Joel Bakan, Matthew Fox, Barbara Kingsolver, Jean-Daniel Ó Donncada, and others. The book's foreword is by the 14th Dalai Lama. The musical album Resisto Dancing: Songs of Compassionate Revolution was released as a tie-in for the book.
In a 2006 speech, Iona Campagnolo, Lieutenant Governor of British Columbia, referred to Child Honouring as a "vast change in the human paradigm."[9]
Raffi advocates for a child's right to live free of commercial exploitation and he has consistently refused all commercial endorsement offers. Raffi's company has never directly advertised nor marketed to children. In 2005, he sent an open letter to Ted Rogers of Rogers Wireless, urging them to stop marketing cell phones to children.[10] He also turned down a film proposal for "Baby Beluga" because of the nature of the funding, which was based on exploitative advertising and marketing.[11]
Raffi has been hailed for his work as "Canada's all time children's champion".[12]
In October 2006, Raffi was presented with the Fred Rogers Integrity Award by the Campaign for a Commercial-Free Childhood at the Judge Baker Children's Center in Boston, for his consistent refusal to use his music in endorsements that market products directly to children.
In 2012, after learning details surrounding the online bullying, exploitation and ultimate suicide of teenager Amanda Todd, Raffi and his Raffi Foundation for Child Honouring co-founded the Red Hood Project with business owner, former Crown prosecutor, community and arts philanthropist and advocate Sandy Garossino and design professional, writer, educator and community activist Mark Busse. Red Hood Project is a movement for consumer protection for children online that launched in November 2012.
In June 2013, Raffi published the book, Lightweb Darkweb: Three Reasons to Reform Social Media Before it Re-forms Us, which examines both the benefits and the dangers present on the internet and in social media.
