Regional Mexican is an umbrella term that encompasses the musical genres from the different parts of rural Mexico and the Southwestern United States. Subgenres include banda, country en español, Duranguense, grupero, mariachi, New Mexico music, Norteño, Tejano, and Tierra Caliente. It is among the most popular radio formats targeting Mexican Americans in the United States.
Each subgenre is representative of a certain region and the popularity of each subgenre varies by territory in Mexico and the United States.
Within their respective genres, regional Mexican artists perform different styles of songs such as rancheras, corridos, cumbias, boleros, ballads, among others.
Like in country and sertanejo music, regional Mexican artists are characterized by their use of Western wear.
Uforia Audio Network owns a number of stations running the Regional Mexican format.