Regional Mexican is a Latin music radio format encompassing the musical genres from the various parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico music, Norteño, Tejano, Tierra Caliente and others. It is among the most popular radio formats targeting Mexican Americans in the United States.
The popularity of each subgenre varies by region in Mexico and the United States.
Within their respective genres, Regional Mexican artists perform different styles of songs such as rancheras, corridos, cumbias, boleros, ballads, among others.
Like country and Sertanejo music, Regional Mexican artists are characterized for their use of Western wear.
Univision Radio owns a number of stations running the Regional Mexican format.