Rhenald Kasali (born in Jakarta, August 13, 1960^[1]) is an academic and businessman from Indonesia.^[2] He is a Management Science professor (Guru Besar) at the Faculty of Economics, Universitas Indonesia. Kasali was confirmed as a professor on July 4, 2009.^[3]

Career

Kasali lectures at the Faculty of Economics and is Chairman of the Graduate Management Science University's Faculty of Economics.^[4] In addition to his work as an academician, he holds a Ph.D. from the University of Illinois at Urbana-Champaign and is a writer. His books are about business.^[2]

Books

His books include:^[5]

• Membidik Pasar Indonesia: Segmentasi, Targeting dan Positioning (Looking at Indonesian Market: Segmentation, Targeting and Positioning), Gramedia Pustaka Utama (1998)
• Sukses Melakukan Presentasi (Conducting Successful Presentations), Gramedia Publisher(2000)
• Myelin, Mobilisasi Intangibles Menjadi Kekuatan Perubahan (Myelin: Intangibles Mobilization as the Force of Changes), Gramedia Pustaka Utama (2010)
• Wirausaha Muda Mandiri (Independent Young Entrepreneur), Gramedia Pustaka Utama (2010)
• Out of the Crisis: Building Strength Through New Core Belief and Values.
• "Cracking Zone" (Revolusi gaya hidup ketika income perkapita kita menembus US$3,000 dan bagaimana menangkap peluang ini) Gramedia Pustaka, 2010.^[3]

Appointments

He is a visiting lecturer at the Master of Management Programme at Universitas Sam Ratulangi, Universitas Tanjungpura, Universitas Udayana, and Universitas Lampung.^[4]

On July 4, 2009, Rhenald was elected as professor (Guru Besar) of Management Science at Universitas Indonesia.