Italian artist and industrial designer (born 1946)
Roberto Pezzetta (born in Treviso in 1946) is an Italian artist and industrial designer.
He started his Product Design activity in 1969 at Zoppas Elettrodomestici, where he helped in creating the inside team of Industrial Design.
In the second half of the 1970s, after a short experience as chief of Design at Nordica (Ski boots), he returned to Zanussi and its electric appliances where he became in charge of the Industrial Design Center in 1982. In 1984 the Zanussi company merged with the Electrolux Group and the Zanussi Industrial Design Center became one of the three major Design Centers that Electrolux had around the world (Stockholm, Pordenone, Columbus).
Roberto Pezzetta’s professional career was indissolubly tied to that of the big multinational company he was working for, leading Zanussi Design to become tied to Pezzetta's name for more than twenty years. What separated him from the current definition of Design Management within Zanussi Electrolux was his unique mark that made his designs stand out, as well as his personal commitment to designing products. In January 2002 he became Creative Director for the Design of Electrolux Group, with the title of Vice President Design.
In 2005, having reached retirement age, he left this position and is now an Industrial Design Consultant. In June 2016 he was rewarded the "Compasso d'Oro Career Award".[1][2]
The enthusiasm for his job and the belief that a designer’s professionalism gets energy from experiences born in various fields, have always pushed him to approach different fields in the application of Industrial Design. In fact, he co-operates with many companies and shows, exploring themes about Industrial Design on a 360° radius.
He is fascinated by the world of communication (in one of his latest works he also touched on the world of the Augmented Reality) and his projects do not stop at the technical formal solution, but push further to the research of the object that can express itself with character, liking, and a lot of irony.. In October 2003, an exhibition titled "La Fabbrica e...i Sogni" (The Factory and...the Dreams) was dedicated to him in Oderzo, and it not only summarized the work done for Zanussi Electrolux within the period of time from 1982 until 2002 when he was directly in charge of the Design Center, but it was also dedicated to works he had done for many other companies over the years. The exhibition is documented in a short video: Roberto Pezzetta Works on YouTube.
"The more you enlarge the diameter of your knowledge, the greater the radius of your ignorance. Old Diagram ... applicable to almost all professions ... to the designer especially! "
"A good designer must be a bit artist, engineer, psychologist, sociologist, planner, marketing man and a good communicator; a bit of anything and a bit of everything"
