Roblox Corporation
Company typePublic
ISINUS7710491033
IndustryVideo games
Founded2004; 20 years ago (2004) in Menlo Park, California, U.S.
Founders
Headquarters
San Mateo, California
,
U.S.
Key people
David Baszucki (CEO)
ProductsRoblox, Guilded
RevenueIncrease US$2.80 billion (2023)
Decrease US$−1.26 billion (2023)
Decrease US$−1.16 billion (2023)
Total assetsIncrease US$6.17 billion (2023)
Total equityDecrease US$76.3 million (2023)
Number of employees
2,457 (2023)
Subsidiaries
  • Bash Video
  • Guilded, Inc.
  • Loom.ai
  • PacketZoom
  • Hamul
  • TriplePlay
  • Byfron Technologies
  • Speechly
Websitecorp.roblox.com
Footnotes / references
[1]
Former Roblox headquarters, now occupied by Guidewire Software

Roblox Corporation (/ˈroʊblɒks/ ROH-bloks) is an American video game developer based in San Mateo, California. Founded in 2004 by David Baszucki and Erik Cassel, the company is the developer of Roblox, which was released in 2006. As of December 31, 2023, the company employs over 2,400 people.[1]

History

Roblox Corporation's co-founder and CEO, David Baszucki, in 2018

Roblox Corporation was founded by David Baszucki and Erik Cassel. Baszucki had previously founded Knowledge Revolution, an educational software company, in 1989. That year, through the company, he and Cassel developed Interactive Physics, a 2D physics simulation.[2][3] Knowledge Revolution followed this up with Working Model, which simulated mechanical devices.[2] The company was eventually purchased in December 1998 for US$20 million by MSC Software, where Baszucki and Cassel obtained senior positions.[2][4] Baszucki was the company's vice president and general manager from 2000 until 2002, when he left MSC Software to establish Baszucki & Associates, an angel investment firm.[4] He and Cassel founded Roblox Corporation in 2004.[3][4] Working from an office in Menlo Park, California, they began preliminary work on the video game DynaBlocks, which was launched in a beta state later that year.[2][4] The game's name was changed to Roblox in 2005, and the game was formally released on September 1, 2006.[4]

Cassel died from cancer on February 11, 2013.[2][4] In December 2013, Roblox Corporation had 68 employees, which it raised to 163 by December 2016.[5] The company secured a $82 million investment in March 2017 through a round of funding led by Meritech Capital Partners and Index Ventures.[6] Eyeing international expansion, Roblox Corporation established Roblox International and hired Chris Misner as its president in May 2018.[7] Under Misner, Roblox was launched in Chinese (in partnership with Tencent), German, and French in 2019.[8][9] By September 2018, Roblox Corporation had hired Dan Williams (previously of Dropbox) to move Roblox from a third-party cloud computing service to a proprietary one.[10] The company acquired PacketZoom, a developer of mobile networks optimization software, in October 2018. PacketZoom, including its employees and founder and chief technology officer Chetan Ahuja, was merged into Roblox Corporation.[11]

A "series G" funding round in February 2020, led by Andreessen Horowitz, raised $150 million for Roblox Corporation and valued the company at $4 billion.[12] By October 2020, Roblox Corporation had begun planning to become a public company, evaluating whether to perform a regular initial public offering (IPO) or using the less common method of a direct listing.[12] Later that month, the company filed with the United States Securities and Exchange Commission (SEC) to prepare an IPO worth $1 billion, looking to be listed on the New York Stock Exchange (NYSE) with the ticker symbol "RBLX".[13] By this time, the company had more than 830 full-time employees and 1,700 "trust and safety agents".[14] The company acquired Loom.ai, a company that creates 3D avatars from photographs, in December 2020.[15] In January 2021, Roblox Corporation announced that it would pursue a direct listing instead of an IPO.[16] The SEC had also requested that Roblox Corporation changes how it reports the sales of its virtual currency, Robux.[17] In the same month, Altimeter Capital and Dragoneer Investment Group led a "series H" round of funding that valued the company at $29.5 billion.[16] The NYSE approved the direct listing of Roblox Corporation's class A shares by February 2021.[17][18] The shares began trading on March 10 that year, with the initial buys giving the company an estimated $41.9 billion valuation.[19][20] In August 2021, Roblox Corporation acquired the online communication platforms Bash Video and Guilded, paying $90 million in cash and stock for the latter.[21][22][23]

In March 2023, Roblox and Guidewire Software agreed to switch office buildings under sublease agreements, with Roblox moving to the former Guidewire building at Bay Meadows, with 180,000 sq ft (17,000 m2) of office space, and Guidewire moving to the former 80,000 sq ft (7,400 m2) Roblox building near the Franklin Templeton campus.[24] In July 2023, Roblox Corporation rolled out a "Roblox Partner Program" with seven initial developers partnered to create playable Roblox experiences for brands interested in advertising through Roblox's platform as a medium.[25][26]

In August 2023, Roblox unveiled plans to create an in-game career center, where players can turn up for events, podcasts, and conversations with actual employees.[27] A month later, Roblox laid off 30 employees in its talent acquisition, citing a slowdown in hiring.[28]

Reception

Accolades

Roblox Corporation has been ranked on Pocket Gamer.biz's top lists of mobile game developers, placing sixth in 2018,[29] eighth in 2019,[30] and sixth in 2020.[31] Fortune featured it as one of the best small and medium-sized workplaces in the San Francisco Bay Area, placing it sixteenth in 2019 and fortieth in 2021.[32][33] In 2016 and 2017, Inc. ranked Roblox Corporation on its "Inc. 5000" list of fastest-growing privates companies in the United States.[34][35] In 2020, Fast Company regarded it as the ninth-most innovative company in the world, as well as the most innovative in the gaming sector.[36][37]

Criticism

Further information: Roblox § Criticism and controversies
External videos
video icon Investigation: How Roblox Is Exploiting Young Game Developers
video icon Roblox Pressured Us to Delete Our Video. So We Dug Deeper.

On August 19, 2021, YouTube channel People Make Games released the results of their investigation into the Roblox Corporation.[38] In their video report, they allege the company exploits young video game developers by taking an outsized share (75.5%) of revenue made from games on their platform.[38][39][40][41] In a discussion with Axios, Roblox chief product officer (CPO) Manuel Bronstein responded by saying that Roblox's intent is to give more money to its community developers.[42]

After the report's publication, Roblox asked People Make Games to retract the video.[43][44] Instead, they released a follow-up video report which further outlined several child safety issues they felt were present in Roblox.[43][45]

Legal disputes

In June 2016, Cinemark Theatres filed a lawsuit against Roblox Corporation over trademark infringement. The plaintiff cited several user-created games within Roblox that recreated Cinemark locations, including the trademarked branding.[46]

In February 2018, YouTuber Kerstin Hoffmann, known as Keisyo, claimed that Roblox Corporation owed her $150,000 because the company had stopped her from converting her 42 million Robux balance into real-world money for no given reason. In response, Roblox Corporation stated that she could not transfer her Robux because she had earned them through "fraudulent activities".[47]

In May 2021, an unnamed litigant filed a class-action lawsuit against Roblox Corporation, accusing the company of ripping off players with bogus purchases. Stating "The company's decision to sell first and 'moderate' later has obvious monetary benefit for Roblox, by the time defendant has deleted items from the Avatar Shop and users' inventories, it has already taken its 30% commission from the sale." Roblox Corporation said that they review all content submitted by developers through a multi-step review process before it appears on the platform.[48]

In June 2021, the National Music Publishers' Association filed a lawsuit against Roblox Corporation for $200 million, accusing the company of infringing copyright laws. The complaint states, "Roblox actively preys on its impressionable user base and their desire for popular music, teaching children that pirating music is perfectly acceptable."[49][50] Roblox Corporation responded to the lawsuit by contending that they "do not tolerate copyright infringement" and expressing an intent to contest the lawsuit.[51] On September 27, 2021, Roblox and NMPA announced they had reached an agreement which "settles claims filed by NMPA members [and] offers an industry-wide opt-in open to all eligible NMPA publishers," settling the lawsuit.[52]

In November 2021, Roblox Corporation filed a $1.65 million lawsuit against YouTuber Benjamin Robert Simon, also known online as Ruben Sim. The complaint states a breach of contract, "cyber-bullying and harassing Roblox employees and executives" and "posting false and misleading terrorist threats" during the Roblox Developer Conference 2021 which led to it being temporarily shut down.[53][54][55] On January 16, 2022, the judgement was agreed upon both parties which requires Simon to pay $150,000 to Roblox Corporation. With the judgement, Simon is permanently banned from accessing Roblox. Due to it being resolved out of court a legal precedent for other users who may evade IP bans or violate a game's terms of service was not established.[56]

References

  1. ^ a b "US SEC: 2023 Form 10-K Roblox Corporation". U.S. Securities and Exchange Commission. February 21, 2024. Archived from the original on February 21, 2024. Retrieved February 21, 2024.
  2. ^ a b c d e Fennimore, Jack (July 24, 2017). "Roblox: 5 Fast Facts You Need to Know". Heavy.com. Archived from the original on November 29, 2018. Retrieved February 28, 2021.
  3. ^ a b Takahashi, Dean (November 19, 2020). "Roblox files for IPO, a first for user-generated game platforms". VentureBeat. Archived from the original on January 26, 2021. Retrieved February 28, 2021.
  4. ^ a b c d e f Gatollari, Mustafa (March 6, 2020). "'Roblox' Has Been Captivating Players for Over 13 Years, and It All Started With Two Men". Distractify. Archived from the original on January 28, 2021. Retrieved February 28, 2021.
  5. ^ Knapp, Alex (March 14, 2017). "Roblox Has Raised $92 Million To Expand Its Gaming Platform". Forbes. Archived from the original on January 12, 2021. Retrieved February 28, 2021.
  6. ^ MCV Staff (March 15, 2017). "Roblox Corporation snags $92 million investment round". MCV/Develop. Archived from the original on November 12, 2020. Retrieved February 28, 2021.
  7. ^ Dickson, Jeremy (May 28, 2018). "Roblox plots international growth with ex-Apple exec". Kidscreen. Archived from the original on January 17, 2020. Retrieved February 28, 2021.
  8. ^ Perez, Sarah (May 29, 2019). "Eyeing an entry into China, Roblox enters strategic partnership with Tencent". TechCrunch. Archived from the original on December 18, 2020. Retrieved February 28, 2021.
  9. ^ Ram, Aliya (April 8, 2019). "Roblox games platform plans European expansion". Financial Times. Archived from the original on September 19, 2019. Retrieved February 28, 2021.
  10. ^ Knapp, Alex (September 18, 2018). "How Roblox Is Training The Next Generation Of Gaming Entrepreneurs". Forbes. Archived from the original on November 30, 2018. Retrieved February 28, 2021.
  11. ^ Knapp, Alex (October 11, 2018). "Social Gaming Platform Roblox Acquires Mobile Performance Startup PacketZoom". Forbes. Archived from the original on February 28, 2021. Retrieved February 28, 2021.
  12. ^ a b Sen, Anirban; Franklin, Joshua; Hu, Krystal (October 1, 2020). "Exclusive: U.S. gaming platform Roblox prepares to go public – sources". Reuters. Archived from the original on February 2, 2021. Retrieved February 28, 2021.
  13. ^ Sen, Anirban (November 19, 2020). "Roblox IPO filing shows revenue surge as gaming thrives during pandemic". Reuters. Archived from the original on February 28, 2021. Retrieved February 28, 2021.
  14. ^ Valentine, Rebekah (November 20, 2020). "Roblox files for IPO". GamesIndustry.biz. Archived from the original on February 22, 2021. Retrieved February 28, 2021.
  15. ^ Takahashi, Dean (December 14, 2020). "Roblox acquires Loom.ai for realistic avatars and delays IPO to 2021". VentureBeat. Archived from the original on May 10, 2021. Retrieved August 16, 2021.
  16. ^ a b Franklin, Joshua; Sen, Anirban (January 6, 2021). "Gaming site Roblox valued at $30 bln, plans direct listing". Reuters. Archived from the original on February 5, 2021. Retrieved February 28, 2021.
  17. ^ a b Van Allen, Eric (February 22, 2021). "Roblox to begin trading shares in March". GamesIndustry.biz. Archived from the original on February 22, 2021. Retrieved February 28, 2021.
  18. ^ Chandler, Sam (February 22, 2021). "Roblox (RBLX) direct listing set for March after two IPO delays". Shacknews. Archived from the original on February 23, 2021. Retrieved February 28, 2021.
  19. ^ Grothaus, Michael (March 10, 2021). "Roblox goes public: What to know as RBLX stock debuts on the NYSE". Fast Company. Archived from the original on March 10, 2021. Retrieved March 10, 2021.
  20. ^ Takahashi, Dean (March 10, 2021). "Roblox goes public at $41.9 billion valuation in direct listing". VentureBeat. Archived from the original on March 10, 2021. Retrieved March 10, 2021.
  21. ^ Takahashi, Dean (August 11, 2021). "Roblox acqui-hires Jim Greer's Bash Video platform". VentureBeat. Archived from the original on August 16, 2021. Retrieved August 16, 2021.
  22. ^ Francis, Bryant (August 16, 2021). "Roblox now owns online communications platform Guilded". Gamasutra. Archived from the original on August 16, 2021. Retrieved August 16, 2021.
  23. ^ "Form 10-Q" (PDF). Roblox Corporation. June 30, 2021. Archived (PDF) from the original on March 14, 2023. Retrieved September 1, 2021.
  24. ^ Naidu, Pawan (March 3, 2023). "Roblox subleases larger headquarters in San Mateo". The Real Deal. Archived from the original on October 24, 2023. Retrieved October 22, 2023.
  25. ^ Lee, Alexander (July 11, 2023). "How Roblox's Partner Program is helping the platform assert its legitimacy as a marketing channel". Digiday. Archived from the original on July 11, 2023. Retrieved August 16, 2023.
  26. ^ Vargas, Anthony (August 7, 2023). "Through The Portal: A Peek Inside Roblox's Partner Program". AdExchanger. Archived from the original on August 7, 2023. Retrieved October 19, 2023.
  27. ^ Phillips, Tom (August 11, 2023). "Roblox to begin holding job interviews within Roblox". Eurogamer.net. Retrieved March 3, 2024.
  28. ^ Liao, Rita (September 21, 2023). "Roblox cuts 30 on talent acquisition team as hiring slows". TechCrunch. Retrieved March 3, 2024.
  29. ^ "Top 50 Mobile Game Developers of 2018". Pocket Gamer.biz. August 21, 2018. Archived from the original on October 3, 2019. Retrieved February 28, 2021.
  30. ^ "The Top 50 Mobile Game Makers of 2019". Pocket Gamer.biz. October 1, 2019. Archived from the original on October 3, 2019. Retrieved February 28, 2021.
  31. ^ "The Top 50 Mobile Game Makers of 2020". Pocket Gamer.biz. September 8, 2020. Archived from the original on February 28, 2021. Retrieved February 28, 2021.
  32. ^ "The 70 Best Companies to Work For in the Bay Area". Fortune. February 28, 2019. Archived from the original on February 24, 2021. Retrieved February 28, 2021.
  33. ^ "Working at Roblox". Great Place to Work. 2021. Archived from the original on January 17, 2021. Retrieved February 28, 2021.
  34. ^ "Inc. 5000 2016". Inc. 2016. Archived from the original on September 29, 2020. Retrieved February 28, 2021.
  35. ^ "Inc. 5000 2017". Inc. 2017. Archived from the original on September 23, 2020. Retrieved February 28, 2021.
  36. ^ "The World's 50 Most Innovative Companies in 2020". Fast Company. 2020. Archived from the original on April 21, 2020. Retrieved February 28, 2021.
  37. ^ "The 10 most innovative gaming companies in 2020". Fast Company. 2020. Archived from the original on April 21, 2020. Retrieved February 28, 2021.
  38. ^ a b D'Anastasio, Cecilia (August 19, 2021). "On Roblox, Kids Learn It's Hard to Earn Money Making Games". Wired. Archived from the original on September 13, 2023. Retrieved December 18, 2021.
  39. ^ Watts, Rachel (October 11, 2021). "Here's everything you need to know about Roblox, the gaming megaplatform making its own rules". PC Gamer. Archived from the original on August 15, 2023. Retrieved December 18, 2021.
  40. ^ Wille, Matt (August 22, 2021). "Roblox is tricking kids into underpaid game development". Input. Archived from the original on September 25, 2022. Retrieved December 18, 2021.
  41. ^ Plunkett, Luke (August 19, 2021). "It's Shocking Just How Shady Roblox Actually Is". Kotaku. Archived from the original on August 15, 2023. Retrieved December 18, 2021.
  42. ^ Totilo, Stephen (October 15, 2021). "Roblox outlines future for the virtual platform". Axios. Archived from the original on December 21, 2021. Retrieved December 18, 2021.
  43. ^ a b Nightingale, Ed (December 14, 2021). "Roblox accused of being an unsafe environment for children". Eurogamer. Archived from the original on December 17, 2021. Retrieved December 18, 2021.
  44. ^ Campbell, Kyle (December 15, 2021). "Roblox is facing accusations of being unsafe for children". USA Today. Gannett. For The Win. Archived from the original on December 18, 2021. Retrieved December 18, 2021.
  45. ^ Gach, Ethan (December 13, 2021). "YouTubers Are Making Roblox Sound Even Shadier Than Before". Kotaku. Archived from the original on August 18, 2023. Retrieved December 18, 2021.
  46. ^ Cushing, Tim (June 22, 2016). "Cinemark Files Trademark Infringement Lawsuit Against Roblox Over User-Generated Content". Techdirt. Archived from the original on November 8, 2020. Retrieved February 28, 2021.
  47. ^ Hood, Vic (February 27, 2018). "YouTuber claims Roblox owe her $150,000 – they disagree". PCGamesN. Archived from the original on September 25, 2019. Retrieved February 28, 2021.
  48. ^ Burnson, Robert (May 25, 2021). "Roblox Accused in Suit of Cheating Kids With Bogus Purchases". Bloomberg News. Archived from the original on May 31, 2021. Retrieved September 18, 2023.
  49. ^ Steele, Anne (May 26, 2021). "Music Publishers Sue Roblox for Letting Game Creators Use Unlicensed Songs". Wall Street Journal. Archived from the original on June 9, 2021. Retrieved June 9, 2021.
  50. ^ "COMPLAINT FOR DIRECT COPYRIGHT INFRINGEMENT AGAINST DEFENDANT ROBLOX CORPORATION" (PDF). June 9, 2021. Archived (PDF) from the original on December 24, 2023. Retrieved October 19, 2023.
  51. ^ Spangler, Todd (June 10, 2021). "Roblox Responds to Music Publishers $200 Million Copyright-Infringement Lawsuit". Variety. Archived from the original on June 28, 2021. Retrieved June 29, 2021.
  52. ^ Aswad, Jem (September 27, 2021). "Roblox and National Music Publishers Association Settle $200 Million Copyright Lawsuit". Variety. Archived from the original on August 15, 2023. Retrieved October 18, 2021.
  53. ^ Robertson, Adi (November 24, 2021). "Roblox sues YouTuber for temporarily shutting down conference with fake terrorist threat". The Verge. Archived from the original on November 25, 2021. Retrieved November 26, 2021.
  54. ^ "ROBLOX CORPORATION v. BENJAMIN ROBERT SIMON, a/k/a RUBEN SIM - COMPLAINT" (PDF). November 23, 2021. Archived (PDF) from the original on December 24, 2023. Retrieved October 19, 2023.
  55. ^ Carpenter, Nicole (November 24, 2021). "Roblox sues banned 'cybermob leader' for terrorizing the platform, its developers". Polygon. Archived from the original on November 25, 2021. Retrieved November 26, 2021.
  56. ^ Grimshaw, Jack (January 24, 2022). "US court bans Youtuber accused of harassing 'Roblox' staff and terrorist threats". NME. Archived from the original on January 25, 2022. Retrieved February 12, 2022.

External links

Roblox
Categories