Rohan Oza | |
|---|---|
| Born | October 2, 1971 |
| Alma mater | University of Nottingham University of Michigan |
| Occupation(s) | Former Chief Marketing Officer at The Coca-Cola Company Founder at Idea Merchants Capital Investor |
Rohan Oza is an American businessman, investor, and marketing expert behind several large brands. Rohan has been a recurring guest on the television show Shark Tank.
Oza was born in Zambia in an ethnic Indian family.[1] He studied at Harrow School.[2]
Oza went on to study manufacturing and industrial engineering at Nottingham University.[1] He pivoted to marketing and corporate strategy while at the University of Michigan, where he received his MBA.[1]
Oza began his career in the town of Slough as the manufacturing manager behind Mars' M&M's.[2]
Oza got his start in marketing by advertising Snickers for Mars, Incorporated in Europe. He later was hired as a marketing manager for The Coca-Cola Company.[1]
He has been credited for revitalizing the Sprite brand by signing Kobe Bryant as a spokesperson.[1] Oza also worked with Andy Roddick, Michael Vick, Tom Brady, LeBron James, Jennifer Aniston, Gal Gadot, 50 Cent, Ne-Yo, Rihanna and Madonna as celebrity endorsements.[1][3]
He left Coca-Cola in 2002 to join Glacéau, most famous for their Vitaminwater brand.[1] In 2007, Coca-Cola purchased Glacéau in an acquisition for $4.2 billion, expanding the company's non-carbonated portfolio.[4] Rohan was appointed Chief Marketing Officer of Coke's still brands, where he stayed until 2009.[1]
As an investor, Oza made an early bet alongside Justin Timberlake on Bai Brands and helped persuade the Dr Pepper Snapple Group to buy the company for $1.7 billion. Additionally, he has backed Smartwater, Bulletproof Coffee and Health-Ade Kombucha.[3][5]
Oza has also been a recurring guest “shark” for ABC’s Shark Tank. He serves as an advisor to Impact Network, a non-profit organization bringing quality education to rural Zambians.[6]