Romanov
TypeVodka
ManufacturerUnited Spirits (USL)
Country of origin India
Alcohol by volume 42.8%
Proof (US)75
ColourColourless
IngredientsGrain
Variants
  • Premium
  • Green Apple
  • Orange
  • Lemon
Related productsWhite Mischief

Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1][2][3]

Variants

Romanov comes in four flavours:[1]

Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4][5]

Sales

This section needs to be updated. Please help update this article to reflect recent events or newly available information. (March 2023)

Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]

Gallery

Romanov Premium Vodka

References

  1. ^ a b "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
  2. ^ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
  3. ^ "International taste and Quality Institute".
  4. ^ a b Sindhu, Seema (21 February 2010). "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard India. Business Standard. Retrieved 2 May 2015.
  5. ^ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
  6. ^ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
  7. ^ Govind, Deepti (23 October 2018). "Magic Moments dominance gives Smirnoff, others a hangover". mint. Retrieved 1 September 2023.
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