The Rose Blumkin Performing Arts Center or The Rose, also known as the Astro Theater, originally opened as The Riviera.[2] It is located in downtownOmaha, Nebraska. Built in 1926 in a combination of both Moorish and Classical styles, the building was rehabilitated in 1986.[3]
History
Paramount Theater. Omaha, 1937
Noted for lavish stage shows combined with movies, the Riviera was regarded as one of the most elegant entertainment facilities in the Midwest. John Eberson, a nationally notable architect, built the theater as an example of the "atmospheric" theater popular during the 1920s. In a style created by Eberson, these atmospheric theaters simulated romantic outdoor Mediterranean courtyards with a night sky above, including twinkling stars and drifting clouds.[4]
The exterior of the building features a large copper domed tower, flanked by two smaller towers of similar detailing. The diamond-patterned brick facades contain oriel windows, elaborate cornices, glazed terra-cotta tile copings, and a series of free-standing columns which support griffins.[5]
In 1929, experiencing financial losses, the theater's owner sold the building to Paramount Company and the theater was renamed the Paramount Theater.[6] In 1957, Paramount vacated the lease to Creighton University.[6] Closed for several years, it was later leased to J.S.B. Amusement, and after renovations, was operated as a bowling alley.[6] After only a year of operation, the building once again was remodeled to return it to a theater.[6] It reopened as the Astro theater and continued operations until June 1980.[6]
Now closed and facing possible demolition, the Astro Theater was sold by Creighton University to Rose Blumkin of the Nebraska Furniture Mart on June 24, 1981.[7] In the early 1990s it was renovated and transformed into the Rose Blumkin Performing Arts Center;[8] it became the home of the Omaha Theater Company, which began performing there in 1995.[9]
^ abcdeJeffrey S. Spencer [researcher and writer], Kristine Gerber [project director] (2003). Building for the ages : Omaha's architectural landmarks (1st ed.). Omaha, Neb.: Omaha Books. p. 163. ISBN0-9745410-1-X.
