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Rowenta
Company typeSubsidiary
IndustryHome appliances
Founded1884
FounderRobert Weintraud
Headquarters
Erbach im Odenwald
,
Germany
Area served
Worldwide
ProductsElectrical appliances
ParentGroupe SEB
Websiterowenta.com

Rowenta is a German manufacturer of small household appliances. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary is Rowenta Werke GmbH in Erbach in the Odenwald district in Hesse.[1]

History

Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an acronym of the company's full name, in December 1909. His family lived in Offenbach am Main.[2]

The company initially used the slogan Muss heute eine Rowenta sein (today [it] must be a Rowenta).[3] In 2005 they introduced Intelligent Beauty. In 2014, they introduced the new slogan "Enjoy Technology"

Product Introductions

Rowenta iron

Ownership

Rowenta was bought by the French Groupe SEB in 1988.[4]

Structure

The company is based in Erbach im Odenwald in Odenwaldkreis. It is located off the B43 next to the A661 bridge over the River Main, in the Gewerbegebiet Kaiserlei near the Best Western Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.

References

  1. ^ "Rowenta Werke GmbH - Company Profile and News". Bloomberg.com.
  2. ^ "Our story from 1884 till today". dev2.utopia.rowenta.com. Archived from the original on 4 January 2013. Retrieved 20 January 2016.
  3. ^ "Fondatorul Rowenta și inovațiile ce ne-au schimbat pentru totdeauna viețile în propriile gospodării". life.ro (in Romanian). 26 October 2020.
  4. ^ "Why the prices of electrical goods are set to rise in France". thelocal.fr.

External links

Home appliance brands
Authority control databases
Categories