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Roy Spence (born October 10, 1948) is the chairman and co-founder[1] of the advertising agency GSD&M, and an author.

Spence (l)

Early life

Spence was born in Brownwood, Texas, to Roy Milam Spence Sr. and Ruth Griffin. He attended Brownwood High School, where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the University of Texas at Austin, and went on to found GSD&M in 1971.[2]

Awards

In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.[3]

Publications

In 2006, the University of Texas Press published Spence's book The Amazing Faith of Texas.[4]

In 2009, Spence, along with Haley Rushing, authored It's Not What You Sell, It's What You Stand For, a book about purpose-based brand management.[5]

Bibliography

References

  1. ^ Swiatecki, Chad. "Roy Spence focused on life with purpose in post-GSD&M career". Austin Business Journal. Retrieved 22 April 2015.
  2. ^ GSD&M Idea City LLC Company profile Hoover’s executive summary
  3. ^ P. Kelly Smith (September 28, 2004). "Eyes of Texas Grads Are Upon Spence". Adweek. Archived from the original on 2009-12-01.
  4. ^ The Amazing Faith of Texas; Common Ground on Higher Ground University of Texas Press, 2006
  5. ^ Spence Jr, Roy M; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.
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