The south and west town lines are the border of Livingston County. The north borders the town of Henrietta. The west borders the town of Wheatland, and the east borders the town of Mendon. Interstate 390 passes through the town.
Honeoye Creek passes through the center of town and has been prone to flooding in recent years. The Lehigh Valley trail follows the creek along the former Lehigh Valley railroad line and extends to the Genesee River.
According to the United States Census Bureau, the town has a total area of 30.7 square miles (80 km2), of which, 30.5 square miles (79 km2) of it is land and 0.2 square miles (0.52 km2) of it (0.55%) is water.
As of the census[7] of 2000, there were 3,603 people, 1,268 households, and 995 families residing in the town. The population density was 118.1 inhabitants per square mile (45.6/km2). There were 1,300 housing units at an average density of 42.6 per square mile (16.4/km2). The racial makeup of the town was 92.62% White, 4.94% African American, 0.36% Native American, 0.83% Asian, 0.44% from other races, and 0.80% from two or more races. Hispanic or Latino of any race were 1.97% of the population.
There were 1,268 households, out of which 32.3% had children under the age of 18 living with them, 68.8% were married couples living together, 6.4% had a female householder with no husband present, and 21.5% were non-families. 15.9% of all households were made up of individuals, and 5.9% had someone living alone who was 65 years of age or older. The average household size was 2.62 and the average family size was 2.94.
In the town, the population was spread out, with 29.3% under the age of 18, 4.3% from 18 to 24, 26.9% from 25 to 44, 28.4% from 45 to 64, and 11.0% who were 65 years of age or older. The median age was 39 years. For every 100 females, there were 119.6 males. For every 100 females age 18 and over, there were 100.0 males.
The median income for a household in the town was $67,632, and the median income for a family was $73,269. Males had a median income of $48,802 versus $39,357 for females. The per capita income for the town was $27,174. About 0.8% of families and 0.5% of the population were below the poverty line, including 0.5% of those under age 18 and none of those age 65 or over.
The Lehigh Valley Trail, an east-west trail following Honeoye Creek in the bed of the former Lehigh Valley Railroad, is a popular walking trail in the summer and cross country skiing trail in the winter. (Motorized vehicles are prohibited.)
Rush Veteran's Memorial Park is a popular fishing spot, above and below the falls.
The Rush Creekside Inn was built on the site of the former Rush Hotel, which burned down in 1981.
Government
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Rush town hall
The town is governed by a Town Supervisor and four councilpersons, all elected by registered town voters.
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