RXBAR is a protein bar produced by Chicago Bar Co., which is owned by Kellogg's. It is made with egg whites, dried fruit, nuts, and dates.

History

Peter Rahal made the first RXBAR in 2013 in his parents' basement in Glen Ellyn, Illinois with co-founder Jared Smith.[1] As of 2017, Chicago Bar Co. employed 75 people.[2] In October 2017, the company was acquired by Kellogg's for $600 million.[3][4] In March 2018, the company launched a line of nut butters that contain egg whites for added protein.[5]

On January 15, 2019, RXBAR announced a voluntary recall of certain varieties of product due to possible undeclared peanut-content.[6]

Products

RXBAR currently has 11 flavors. This includes Vanilla Almond, Strawberry, Chocolate Sea Salt, Peanut Butter, Banana Chocolate Walnut, Chocolate Chip, Coconut Chocolate, Blueberry, Peanut Butter Chocolate, Mixed Berry, and Mint Chocolate. [7]

References

  1. ^ O'Connor, Rod (December 11, 2017). "The Improbable Success of RXBar's Peter Rahal". Chicago. Retrieved January 26, 2018.
  2. ^ "The Improbable Success of RXBar's Peter Rahal". Chicago magazine. Retrieved 2018-09-21.
  3. ^ Davis, Katherine (October 26, 2017). "RXBAR CEO after $600M sale: 'There's more work to be done'". Chicago Business Journal. Retrieved 25 November 2017.
  4. ^ Channick, Robert (October 6, 2017). "Founded in a suburban basement four years ago, Chicago-based RXBar sells to Kellogg for $600 million". Chicago Tribune. Retrieved 25 November 2017.
  5. ^ "RX Goes Beyond the Bar with Nut Butters | NOSH". NOSH. 7 March 2018. Retrieved 2018-09-21.
  6. ^ "RXBAR Recalls Certain Varieties of Bars Due to a Potential Undeclared Peanut Allergen". Food and Drug Administration. 29 September 2020.
  7. ^ "All Protein Bar Flavors | Protein Bars | RXBAR". RX BAR.
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