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STV
Channels
BrandingNine, WIN
Programming
AffiliationsNine
Ownership
Owner
History
First air date
27 November 1965; 58 years ago (1965-11-27)
Former channel number(s)
Analog: 8 (VHF) (1965-2010)
Independent (27 November 1965 – 30 June 1997)
Southern Cross TV8 (1982–1989)
VIC Television (1989–1994)
Nine Network (1 July 1997 – 30 June 2016, 1 July 2021 – present)
Network 10 (secondary, 1 July 1997 – 2006, 1 July 2016 – 30 June 2021)
Call sign meaning
Sunraysia
Television
Victoria
Technical information
Licensing authority
Australian Communications and Media Authority
ERP50 kW
HAAT152 m[1]
Transmitter coordinates34°22′47″S 142°11′18″E / 34.37972°S 142.18833°E / -34.37972; 142.18833 (STV)
Links
Websitewww.wintv.com.au

STV is an Australian television station licensed to and serving the regions surrounding Mildura, Victoria, owned and operated by the WIN Corporation and part of the WIN Television network. The station commenced transmissions on 27 November 1965.[2]

History

During the 1970s, STV formed a programming and operational affiliation with GLV-10 (later GLV-8) in Traralgon and BCV-8 in Bendigo – a partnership expanded upon in 1982 with the establishment of a single on-air identity and programming schedule across the three stations, known originally as Southern Cross TV8 and later, the Southern Cross Network.[2]

Alan Bond's Bond Media brought STV in March 1989, for $18 million, from then-owners Sunraysia Television, after they acquired Channel Nine Perth from Bond who were forced to sell it due to cross-media ownership laws restricting national audience reach. They paid A$95 million for the Perth station.[3][4] Bond later onsold the station to ENT Ltd. later that same year in May and split from the Southern Cross Network shortly afterwards to join the VICTV Television Victoria network, which also encompassed GMV-6 Shepparton and BTV-6 Ballarat and following aggregation, extended its transmission area into Bendigo, Albury and Gippsland.[5] The VIC TV network was sold to WIN Television in 1994. However, Mildura did not aggregate until 1 July 1997, when Prime Television launched to become a Seven Network affiliate while WIN Mildura became a dual Nine and Ten affiliate. On 30 June 2010, the station ceased broadcasting on analogue as part of the digital TV switchover in the Mildura area.

On 1 July 2016, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching from Nine Network to Network Ten, rebroadcasting a feed of ATV-10 from Melbourne with local ads.

On 1 July 2021, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching back from Network 10 to the Nine Network.

Programming

WIN Mildura broadcasts its programming from Channel Nine.

WIN News Sunraysia

For nearly 50 years, the station produced regional news bulletins from its Mildura studios. In later years, WIN News programs were presented from VTV's studios in Ballarat. WIN ceased its Sunraysia news operations in May 2015, at the same time WIN ceased its Mackay news operations.[6]

As a current Nine Network partner, it broadcasts WIN News Central Victoria, the national and Victorian Nine News editions and A Current Affair.

References

  1. ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  2. ^ a b Brooklyn Ross-Hulands. "Southern Cross Ten: Victoria". AusTVHistory. Archived from the original on 24 December 2007. Retrieved 14 September 2023.
  3. ^ "Bond Media completes sale of STW9 for $95m". The Canberra Times. 11 March 1989. Retrieved 16 September 2023 – via National Library of Australia.
  4. ^ Webb, Richard (20 April 1989). "Sunraysia settles STW-9 Purchase". The Australian Financial Review. p. 23. Retrieved 16 September 2023.
  5. ^ Webb, Richard (26 May 1989). "ENT Secures Mildura TV Station, Affiliation from Bond". The Australian Financial Review. p. 18. Retrieved 16 September 2023.
  6. ^ Testa, Christopher (22 May 2015). "An era ends: WIN TV signs off Mildura news bulletin". Sunraysia Daily. Archived from the original on 25 May 2015. Retrieved 14 September 2023.


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