Sam FM
Broadcast areaBristol and Bath
Frequency106.5 MHz
FormatModern AC
NetworkHits Radio
OwnerBauer Radio
First air date
20 May 2007
Last air date
6 September 2021
WebsiteSam FM

Sam FM was an adult hits format radio station that broadcast on 106.5 MHz FM in Bristol, United Kingdom and owned by Bauer Radio. The station formed part of the Hits Radio network, although its entire output and playlist was locally produced and took no network programming. It ceased broadcasting on 6 September 2021 when it rebranded to Hits Radio Bristol & The South West.


Original 106.5

The station was awarded its original broadcast licence in September 2006 as Original 106.5, and commenced broadcasting on 20 May 2007. It was owned by a group of investors under the name Tomahawk Radio. The station originally broadcast an Adult Oriented format, with 40% of its music coming from past or present Top 20 charts.

Jack FM

106 Jack FM replaced Original, which had previously broadcast using the same frequency, on 2 December 2009 following a staged on-air argument and station hijacking the previous day.[1]

The station was acquired by Celador Radio on 7 September 2010.[2]

Rebrand to Sam FM and merger

From 1 April 2015, the Jack FM name was dropped in favour of Sam FM by the station owner Celador Radio, who decided on changing the name six months beforehand.[3] The station's topical imaging are voiced by actor and comedian Gareth Hale (of Hale and Pace).

On 25 May 2016, OFCOM announced it had granted Celador permission to merge the station with its sister station in Swindon. The company said the Swindon station was not financially viable as a stand-alone service, having made a £50,000 loss in 2015.[4] The station continued to broadcast its weekday breakfast show from Bristol – shared with the Swindon station – and retained local news bulletins, traffic updates and what's on information.

Following the purchase of Celador Radio by Bauer Radio in 2019, Sam FM Swindon became part of the Greatest Hits Radio network in September 2020, leaving the Bristol Sam FM as a standalone operation again.


Sam FM was removed from DAB in 2015, but three years later was re-added to Bristol's DAB Mux in a bid to increase listener reach.[5]

Hits Radio Bristol & The South West

On 6 September 2021, Sam FM was rebranded as Hits Radio Bristol & The South West. The station takes the national networked breakfast show from Hits Radio UK hosted by Fleur East, James Barr & Matt weekdays from 6am–10am. The drive-time slot was hosted by Max & Jason weekdays from 4pm–7pm. From Monday 4 September, this was moved to 10am–1pm.

As of March 2024, the station broadcasts to a weekly audience of 54,000 listeners, according to RAJAR.[6]

See also


  1. ^ "Mike Ford 'row' with Bristol DJ launches new radio station". Bristol Evening Post. 2 December 2009. Archived from the original on 5 January 2010. Retrieved 9 December 2009.
  2. ^ "Details of acquisition by Celador". Retrieved 9 July 2010.
  3. ^ Radio Today: Celador's JACK Stations to become Sam FM: 1 April 2015
  4. ^ Sam FM Swindon to merge with Sam FM Bristol, Radio Today, 25 May 2016
  5. ^ "Sam Fm Joining Bristol DAB Mux". Retrieved 7 August 2018.
  6. ^ "RAJAR". Retrieved 10 February 2024.