Save the Rhino International (SRI) is a UK-based conservation charity. It is Europe's largest single-species rhino charity, in terms of funds raised, grants made, and profile and positioning. SRI began fundraising for in situ rhino conservation projects in 1992 and was formally registered as a charity in 1994. One of SRI's founder patrons was the British writer and humorist Douglas Adams, who was also known to be a conservation movement enthusiast.

Mission

Save the Rhino International works to conserve viable populations of Critically Endangered rhinos in Africa and Asia. By funding field projects and through education, the goal of Save the Rhino is to deliver material, long-lasting and widespread benefits to rhinos and other endangered species, ecosystems, and the people living in these areas.^[1]

Activities

SRI raises funds to support projects for rhino conservation. These programs are used to develop sustainable methods by which local communities can manage natural resources and teach the public about the importance of preserving natural resources and address human-wildlife conflict issues.^[1] The funding is also utilized for direct assistance as well, such as anti-poaching and monitoring patrols,^[1] species translocation, research into threats to rhinos and alternatives to the use of rhino horn, and veterinary work.

Trustees and Patrons

Trustees

• Alistair Weaver
• Claire Curtin
• George Stephenson
• Henry Chaplin
• Joe Steidl
• Megan Greenwood
• Sianne Haldane

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Patrons

Campaigns

"Save the Rhinos", the EAZA Rhino Campaign 2005/6

In 2005/6 the European Association of Zoos and Aquaria (EAZA) selected rhinoceros species as the subject of their annual fund-raising and awareness campaign, with direct input from SRI, raising a total of €660,000. In addition to the 13 EAZA-selected projects, Save the Rhino International was able to make grants to several other projects and field programmes. Some of the beneficiaries have received continuous support ever since.^[3][4]

The success of former EAZA Conservation Campaigns have led to an increase in interest of NGOs and zoos outside Europe to support, contribute to, or participate in them. North American zoos, for example, have joined EAZA in the Save the Rhinos Campaign.

Rhino Legends Campaign 2015

In May 2015 Save the Rhino launched the Rhino Legends^[5] campaign, in collaboration with Altrincham-based organisation Dial2Donate. The two organisations combined thoughts and skills to develop a concept based upon the 20th birthday celebrations of the charity – thus, 'Rhino Legends'^[6] was born. The campaign not only recognises the achievements and goals of the charity, it also upholds the plight of the creatures themselves.