Type of site
|Headquarters||Saint-Laurent, Quebec, Canada|
|Total views||4.3 billion|
Last updated: June 21, 2023
Screen Rant is an entertainment website that offers news in the fields of television, films, video games, and film theories. It was launched by Vic Holtreman in 2003, and originally had its primary office in Ogden, Utah. Screen Rant has expanded its coverage with red-carpet events in Los Angeles, New York film festivals and San Diego Comic-Con panels. The associated YouTube channel was created on August 19, 2008, and has 8.62M subscribers and 5.4K videos as of June 21, 2023.
In February 2015, Screen Rant was acquired by Valnet Inc., an online media company based in Montreal, Quebec.
The channel previously hosted a video series called Pitch Meetings by Ryan George, who produced over 200 videos by September 2020, which had garnered 250 million views.
George's skits involve two protagonists, both played by himself, revolving around several key call and response phrases between the characters, in particular with the pitchman responding to any posed doubts with the overzealous catchphrase, "Super easy, barely an inconvenience."
According to George, the series was inspired by a standup comedy bit performed by John Mulaney in which he examines peculiar or baffling plot points in the 1985 movie Back to the Future, such as the unexplained origin of the friendship between the protagonist Marty McFly with Doc Brown, a disgraced nuclear scientist. George imagined how strange it might have been if these plot points were broached during the process of selling the film to its production studio. More broadly, George observed, all films had inexplicable elements that could make for pitch meeting-style satirical videos.
As he was already working for Screen Rant at the time, and had already begun making "talking-to-oneself" style videos on his own YouTube channel, he began the "Pitch Meetings" series in November 2017 with a thirty-second "Pitch Meetings" video for the Justice League feature film released earlier that year. Each video takes George two to three days to produce. George had uttered the "barely an inconvenience" comment in his first video, and after noticing viewer comments on it, began to incorporate it as a recurring element. By September 2020 George had produced videos over 200 episodes, which had garnered over 300 million views.
STORIUS: And in conclusion, what's the story behind the "Super easy, barely an inconvenience" catchphrase that's featured in every episode?