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((Short description|Deliberate misspelling of a word for special effect))
((More citations needed|date=June 2021))
<!-- This article is summarized, and should be harmonized with, Spelling#Divergent spelling .-->
'''Sensational spelling''' is the deliberate [[spelling]] of a word in a non-standard way for special effect.<ref name=iec>((cite book|title=I Before "E" Except After "C": Spelling for the Alphabetically Challenged|publisher=Citadel Press|year=2008|last=Rozakis|first=Laurie E.|author-link=Laurie Rozakis|page=[https://archive.org/details/isbn_9780806528847/page/24 24]|isbn=978-0-8065-2884-7|url-access=registration|url=https://archive.org/details/isbn_9780806528847/page/24))</ref>

==Branding==
[[File:Weet-bix- Early 20th century Tin.jpg|thumb|[[Weet-Bix]] branding]]
Sensational spellings are common in advertising<ref name=iec/> and product placement.  In particular, brand names<ref name=iec/> such as [[Krispy Kreme|Krispy Kreme Doughnuts]] (''crispy cream''), [[Weetabix]] (''wheat'', with ''bix'' being derived from ''biscuits''), [[Blu-ray]] (''blue''), Kellogg's "[[Froot Loops]]" (''fruit'') or [[Hasbro]]'s [[Playskool]] (''school'') may use unexpected spellings to draw attention to or trademark an otherwise common word.<ref>((cite journal  | last = Ross | first = Nigel | title = Writing in the Information Age | journal = English Today | volume = 22 | page = 40 | publisher = Cambridge University Press | year = 2006  | issue = 3 | doi = 10.1017/S0266078406003063| s2cid = 143850443 ))</ref>  In video games, well-known examples of sensational spelling include "''[[Mortal Kombat]]''((-")) (''combat'') and [[Nintendo]]'s "Pak" (''pack''), the name used for the media and accessories of its early video game systems.((Citation needed|date=June 2021))

==In popular music==
Sensational spelling may take on a cult value in popular culture, such as the [[heavy metal umlaut]].

Other examples include [[The Byrds]], and [[Led Zeppelin]], in which "led" was deliberately misspelled to make clear it is pronounced ((IPAc-en|l|ɛ|d)) (as in the metal lead)<ref name="Led Zeppelin A Story of a Band and their Music 1968-1980">((cite book|title=Led Zeppelin The Story of a Band and their Music 1968-1980|year=2005|author=Keith Shadwick|page=[https://archive.org/details/ledzeppelinstory0000shad/page/36 36]|publisher=Hal Leonard Corporation |isbn=0-87930-871-0|url=https://archive.org/details/ledzeppelinstory0000shad/page/36))</ref> rather than the other pronunciation of "lead", ((IPAc-en|l|iː|d)). Whereas The Beatles were named largely as a [[pun]] for their [[beat music|beat-driven style]],<ref>((cite book |last=Lewisohn |first=Mark |year=1992 |edition=2010 |location=Chicago |title=The Complete Beatles Chronicle:The Definitive Day-By-Day Guide To the Beatles' Entire Career |publisher=[[Chicago Review Press]] |isbn=978-1-56976-534-0 |pages=18–22))</ref> many bands following their success in the mid-1960s (e.g. [[The Monkees]]) adopted sensational spelling in an effort (by either themselves or their record labels) to capitalize on a [[fad]]. [[The Turtles]] successfully resisted an effort by their label, [[White Whale Records]], to name them "The Tyrtles."<ref name="Larkin">((cite book|title=[[Encyclopedia of Popular Music|The Virgin Encyclopedia of Popular Music]]|editor=Colin Larkin|editor-link=Colin Larkin (writer)|publisher=[[Virgin Books]]|date=1997|edition=Concise|isbn=1-85227-745-9|page=1196))</ref>

In contemporary music, the misspelling of words in album or song titles rose to popularity in early 1970s rock,((citation needed|date=April 2017)) such as: 
* [[The Kinks]]' ''[[The Kink Kontroversy]]'' and ''[[The Kink Kronikles]]''
* [[Sly and the Family Stone]]'s "[[Thank You (Falettinme Be Mice Elf Agin)]]" (1970) (for "for letting me be myself again")
* The band [[Slade]] (e.g., "[[Coz I Luv You]]" [1971], "[[Mama Weer All Crazee Now]]" [1972])

In the 1980s it became common with [[funk music|funk]] artists such as [[Prince (musician)|Prince]] (e.g. "[[U Got The Look]]", "[[I Would Die 4 U]]"), and came to be epitomized in the [[rap music|rap]] and [[hip hop music|hip hop]] genres, with both song titles (e.g. [[Usher (singer)|Usher]]'s "U Remind Me" and [[T-Pain]]'s "Buy U A Drank") and artists' names (e.g. [[Ludacris]], [[Phanatik]], [[Timbaland]], [[Xzibit]], [[Gorillaz]]) using the form. Sensational spelling was common amongst [[nu metal]] bands of the late 1990s and early 2000s (e.g., [[Korn]], [[Linkin Park]] and [[Limp Bizkit]]). The term "nu metal" itself is a sensational spelling of "new metal", and sometimes even stylized as "nü-metal", with an additional [[metal umlaut]].

An influential hard-rock magazine of the 1970s–80s was ''[[Creem]]''.

==On the Internet==
Many popular websites have grown from intentionally misspelling their name such as [[Flickr]], [[Reddit]], [[Tumblr]], [[Imgur]], [[Digg]], [[Google]] and [[Scribd]]. Google's was largely an unintentional error, as its founders had intended to call it [[Googol]] after the [[large numbers|extremely large number]].<ref>((Cite news |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google |archive-url=https://web.archive.org/web/20100327141327/http://www.stanforddaily.com/2003/02/12/from-googol-to-google |archive-date=March 27, 2010 |title=From Googol to Google |last=Hanley |first=Rachael |date=February 12, 2003 |newspaper=The Stanford Daily |publisher=Stanford University |access-date=February 15, 2010))</ref> In many such cases, the unorthodox spelling is done for [[trademark]] purposes, [[search engine optimization]] and/or to make it easier to secure a [[domain name]].

==Other==
[[Quentin Tarantino]]'s film ''[[Inglourious Basterds]]'' is an intentional misspelling of "Inglorious Bastards".

[[Aleister Crowley]] called his system of [[ceremonial magic]] "magick" to differentiate it from [[Magic (illusion)|stage magic]].

In modern fantasy, the spelling ''faerie'' (also ''fae'' or ''fey'') may be used in place of ''[[fairy]]'', to distinguish it from the childish connotations of [[Fairy tale|fairy tales]].<ref>((Cite web |last=Lassen |first=Martin |date=2022-08-24 |title=Faerie vs. Fairy - Which Spelling Is Correct? |url=https://grammarhow.com/faerie-vs-fairy/ |access-date=2022-09-23 |website=Grammarhow |language=en-us))</ref>

==See also==
* [[Cacography]]
* [[Catachresis]]
* [[Eye dialect]]
* [[Lolcat]]
* ((sectionlink|Ough (orthography)|Spelling reforms))
* [[Satyric misspelling|Satirical misspelling]]
* [[Spelling reform]]
* [[Typographical error]]
* [[Typosquatting]]

==References==
((Reflist))

[[Category:Nonstandard spelling]]
[[Category:Brands]]

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