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((Short description|American soft drink brand))
((Infobox company
| name             = Shasta Beverages, Inc.
| image             = Shasta Twist Hayward.jpg
| image_size             = 200px
| image_caption             = Shasta Twist decoration at the Shasta headquarters in Hayward, California
| logo             = 
| foundation       = ((start date and age|1889)), [[California]]
| location_city    = [[Hayward, California]]
| location_country = United States
| area_served      = United States
| industry         = Beverages
| products         = [[Soft drink|soft drinks]], [[drink mixers]]
| parent           = [[National Beverage|National Beverage Corp.]]
| subsid           = Shasta Beverages, Intl., Inc.<br>Shasta Sales, Inc.<br>Shasta Sweetener Corp.<br>Shasta West, Inc.<ref>National Beverage Corp.  [https://ir.nationalbeverage.com/static-files/3ff3cac6-2ad1-4484-bf9a-bf280ce2720d ''Annual Report 2017''].  National Beverage Investor Relations 2017.  Retrieved 20 December 2020.</ref>
| homepage         = http://www.shastapop.com
))

((Infobox Beverage
|name         = Shasta Soda
|bgcolor      =
|image        = [[File:Shasta (soft drink) logo.svg]]
|type         = [[Soft drink]]
|abv          = 
|proof        = 
|manufacturer = Shasta Beverages
|distributor  = 
|origin       = 
|introduced   = 
|discontinued = 
|colour       = 
|flavor      = various
|variants     = 
|related      = 
|website      =
))

'''Shasta Beverages''' is an American [[soft drink]] manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name '''Shasta'''. The company name is derived from [[Mount Shasta]] in [[northern California]] and the associated [[Shasta Springs]].

== History ==
((refimprove section|date=February 2011))
Shasta began as '''The Shasta Mineral Springs Company''' at the base of [[Mt. Shasta]], California, in 1889. In 1928, the name was changed to '''The Shasta Water Company'''. It produced bottled [[mineral water]] from [[Shasta Springs]] in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.

In 1931, Shasta produced its first soft drink, a [[ginger ale]]. Until the 1950s, the company's products were mainly mixers for [[Alcoholic beverage|alcoholic drink]]s: [[mineral water]], [[club soda]], and ginger ale.
[[File:Shasta-ca-orange-soda.jpg|thumbnail|Partially obscured vintage billboard for Shasta Orange Soda ([[San Francisco, California]], 2004)]]
Shasta introduced new marketing strategies in the 1950s,<ref>((cite web|url=http://www.shastapop.com/history/ |title=History&nbsp;— Shasta |publisher=Shastapop.com |access-date=2012-10-22))</ref> which became industry standards: the packaging of soft drinks in cans, the introduction of low-calorie (i.e., “diet”) soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels.<ref>((cite book|url=https://books.google.com/books?id=r5cYAAAAIAAJ&q=%22shasta+soda%22 |title=Encyclopedia of Consumer Brands: Consumable products&nbsp;— Google Books |year=1994 |isbn=9781558623361 |access-date=2012-10-22|last1=Jorgensen |first1=Janice ))</ref>

By the 1960s, Shasta was a well-known brand of sodas and mixers in most of the [[western United States]] and parts of the [[Southwestern United States|Southwest]]. During the 1960s, Shasta was purchased by Consolidated Foods (later known as [[Sara Lee (corporation)|Sara Lee]]) and was renamed '''Shasta Beverages'''. In 1985, it was acquired by the [[National Beverage|National Beverage Corp.]], which also owns the similarly marketed [[Faygo]] line of soft drinks.<ref>((Cite book |last=Grant |first=Tina |url=https://books.google.com/books?id=iA67AAAAIAAJ&q=shasta+soda+acquired |title=International Directory of Company Histories |date=2007 |publisher=ST JAMES Press |year=2007 |isbn=978-1-55862-592-1 |pages=268 |language=en))</ref>

== Advertising ==
In the early 1980s, Shasta was expanding nationally and increasing advertising spending. In 1983, the company's ad agency hired [[Ministry (band)|Ministry]] frontman [[Al Jourgensen]] (at the time a rising synth pop musician) to write and perform a [[jingle]] for a commercial.<ref name="Da Capo">((cite book |last1=Jourgensen |first1=Al |title=Ministry : the Lost Gospels According to Al Jourgensen. |date=2014 |publisher=Da Capo Press |location=New York |isbn=9780306824647 |page=57 |url=https://books.google.com/books?id=_RZpCQAAQBAJ&dq=Before+Sire+picked+up+Ministry+I+was+writing+TV+and+radio+jingles+to+help+support+our+drug+habits,+pay+the+rent,+and+feed+the+baby.&pg=PA57 |access-date=14 January 2023))</ref>

==Products==
In addition to soft drinks, '''Shasta Beverages''' produces [[Carbonated water|club soda]] and [[tonic water]] for mixing alcoholic drinks.

=== Soda flavors and mixers ===
'''Shasta Beverages''' currently produces 34 varieties of soft drinks and mixers:<ref>Shasta Beverages, Inc.  [https://www.shastapop.com/flavors/ “Flavors”].  ''National Beverage Corp.''  2020.  Retrieved 20 December 2020.</ref>
((col-begin))
((col-break|width=33%))
* Apple
* Black Cherry
** Diet Black Cherry
* California Dreamin' (orange creamsicle)
* Club Soda
* [[Cola]]
** Diet Cola
** Cherry Cola
* [[Cream Soda|Creme Soda]]
** Diet Creme Soda
* Dr. Shasta (similar to [[Dr Pepper]])
** Diet Dr. Shasta
* Fiesta Punch
((col-break|width=33%))
* [[Ginger Ale]]
** Diet Ginger Ale
* Grape
** Diet Grape
* Kiwi Strawberry
* Mountain Rush (similar to [[Mountain Dew]])
* Orange
** Diet Orange
* Pineapple
* Raspberry Creme (raspberry-vanilla)
* Root Beer
** Diet Root Beer
((col-break|width=33%))
* Strawberry
** Diet Strawberry
* Tiki Punch (similar to [[Hawaiian Punch]])
* Tonic Water
* Twist (lemon-lime)
** Diet Twist
** Very Cherry Twist
* Zazz (grapefruit)
** Diet Grapefruit
((col-end))

((refimprove section|date=July 2011))

===Discontinued flavors===
These are the soft drink flavors that have been discontinued by '''Shasta Beverages''', including a line of flavors targeting [[Hispanic and Latino Americans|Hispanic]] consumers('''‡''') that was introduced in 2007.((citation needed|date=December 2020))
((col-begin))
((col-break|width=33%))
* Arctic Sun
* Bubble Gum
* Chocolate
** Diet Chocolate
* Cranberry
* Fruit Punch (carbonated)
* Fruit Punch (non-carbonated)
* Guava-Passion Fruit
* [[Horchata]] '''‡''' (based on the Mexican drink of rice, cinnamon, and vanilla)
* Iced Tea with Lemon
((col-break|width=33%))
* [[Jamaica (drink)|Jamaica]] '''‡''' ([[hibiscus]] flavored)
* Diet Kiwi Strawberry
* Lemonade
* Mango
* Pineapple Orange
* Red Apple Soda
* Red Creme Soda
* Red Pop
* Ruby Red Grapefruit
* [[Sangria]] '''‡''' (based on the wine-citrus drink; nonalcoholic)
((col-break|width=33%))
* Strawberry Peach
** Diet Strawberry Peach
* [[Tamarind]]o '''‡'''
* Tiki Blue
* Tiki Mist
* Tiki Orange Mango
* Vanilla Cola
** Diet Vanilla Cola
* Wild Raspberry
((col-end))

In 1993, '''Shasta Beverages''' offered flavors such as [[Mario]] Punch and [[Princess Toadstool]] Cherry,<ref>((cite web|url=https://news.google.com/newspapers?id=YCchAAAAIBAJ&pg=6513,8682413&dq=shasta-soda&hl=en |title=Sarasota Herald-Tribune |access-date=2013-03-05))</ref> which were produced in 8-ounce cans and marketed to children.

From 2003 to 2006, '''Shasta Beverages''' sold soft drinks called '''Shasta Shortz''' that were also marketed to children. Shasta Shortz products were produced in 8-ounce cans and had sweeter, more candy-like flavors,<ref>((cite web|url=http://www.businessweek.com/innovate/content/apr2006/id20060413_990350.htm |archive-url=https://web.archive.org/web/20060415125526/http://www.businessweek.com/innovate/content/apr2006/id20060413_990350.htm |url-status=dead |archive-date=April 15, 2006 |title=Mini Cans: Less is More |publisher=Businessweek |date=2006-04-12 |access-date=2012-10-22))</ref> including Bubble Gum, Camo Orange Creme, Chillin' Cherry Punch, Cotton Candy, Rah-Rah Root Beer, and Red Grape Stain.

==Ingredients==
'''Shasta Beverages''' uses [[high-fructose corn syrup]] as the sugar source in their drinks. Shasta diet soft drinks use [[sucralose]] and [[acesulfame potassium]] as [[artificial sweetener|non-nutritive sweeteners]]. Some of their sugar-based drinks, including their cola, use a combination of high-fructose corn syrup and sucralose. Ingredients for some of their sodas are as follows<ref>product nutrition labels, ca. 2011</ref> (in decreasing order by % of product):

*Diet Cola: carbonated water, [[caramel color]], [[phosphoric acid]], [[citric acid]], [[potassium citrate]], [[sucralose]], [[potassium benzoate]] (a preservative), [[caffeine]], [[acesulfame potassium]], [[natural flavor]]
*Root Beer: carbonated water, high-fructose corn syrup, caramel color, natural and [[artificial flavors]], [[potassium benzoate]] (preservative), sucralose<ref>label on bottle</ref>
*Tiki Punch: carbonated water, high-fructose corn syrup, citric acid, potassium benzoate, [[gum acacia]], natural and artificial flavor, [[glyceryl abietate]], [[red 40]]
*Orange Soda: carbonated water, high-fructose corn syrup, citric acid, potassium benzoate (preservative), [[modified starch|modified corn starch]], [[glyceryl acetate]], natural flavor, [[yellow 6]], vitamin C (ascorbic acid), sucralose, [[Ethylenediaminetetraacetic acid|calcium disodium EDTA]], red 40<ref>product label (2017)</ref>
*Black Cherry: carbonated water, high-fructose corn syrup, citric acid, natural and artificial flavors, potassium benzoate (preservative), caramel color, red 40, sucralose, blue 1
* Creme Soda: carbonated water, high-fructose corn syrup, potassium benzoate, citric acid, caramel color, artificial flavor, sucralose

== References ==
((reflist))

== External links ==
*((official))

((Colas))

[[Category:1889 establishments in California]]
[[Category:American soft drinks]]
[[Category:Companies based in Hayward, California]]
[[Category:Food and drink companies established in 1889]]
[[Category:Food and drink in the San Francisco Bay Area]]
[[Category:Drink companies based in California]]
[[Category:1985 mergers and acquisitions]]

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