Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture.[1][2][3][4] According to Variety, at 21 nominations, Shore Fire Media had the largest number of Grammy Award nods of any public relations firm for the 60th Annual Grammy Awards in 2018.[5] In 2023, Shore Fire's clients had 43 Grammy nominations.[6]
History
Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.[7]
Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[8][9] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[10] She has had a long-standing relationship with musician Bruce Springsteen as his publicist.[11]
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[12]
In 2013,[1] 2014,[2] 2015,[3] 2018,[13] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms.[14] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm,[4] and was recognized again in 2023 for music and entertainment.[6]
In 2013, Shore Fire opened an office in Nashville, Tennessee.[15]
In January 2018, Shore Fire opened an office in Los Angeles, California.[16]
In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire.[17]
