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((Use mdy dates|date=April 2022))
((Short description|American audio products corporation))
((for|people named Shure|Shure (surname)))
((Infobox company
| name             = Shure Inc.
| logo             = Shure Logo.svg
| type             = Private
| genre            = 
| fate             = 
| predecessor      = 
| successor        = 
| foundation       = ((start date and age|1925|4|25)) (as The Shure Radio Company)
| founder          = Sidney N. Shure
| defunct          = 
| location_city    = [[Niles, Illinois]]
| location_country = U.S.
| location         = 
| locations        = 
| area_served      = Worldwide
| key_people       = Christine Schyvinck<br />(CEO)
| industry         = Consumer and professional audio electronics
| products         = [[Microphone]]s, [[Wireless microphone]] systems, [[headphone]]s and earphones, [[Magnetic cartridge|phono cartridges]], [[Mixing console|mixer]]s, and conferencing systems
| production       = 
| services         = 
| revenue          = 
| operating_income = 
| net_income       = 
| aum              = 
| assets           = 
| equity           = 
| owner            = 
| num_employees    = 
| parent           = 
| divisions        = 
| subsid           = 
| homepage         = ((URL|www.shure.com))
| footnotes        = 
| intl             = 
))

'''Shure Incorporated''' is an audio products corporation from USA. It was founded by Sidney N. Shure in Chicago, Illinois, in 1925 as a supplier of radio parts kits. The company became a consumer and professional audio-electronics manufacturer of [[microphone]]s, [[wireless microphone]] systems, [[phonograph cartridge]]s, discussion systems, [[mixing console|mixers]], and [[digital signal processing]]. The company also manufactures listening products, including [[headphones]], high-end [[earphones]], and personal monitor systems.

((TOC limit|3))

==Company history==
((more citations needed section|date=December 2017))
[[File:shure us pro circle s logo.gif|thumb|Classic Shure "Circle S" logo from the 1930s, which graphically depicts an electronic circuit<ref>((cite web |url=https://service.shure.com/Service/s/article/history-of-circle-s-shure-logo?language=en_US |title=History of the Circle S Shure Logo |publisher=Shure |date=Jan 2019 |access-date=April 28, 2021))</ref>]]
Shure was founded by Sidney N. Shure in 1925 as "The Shure Radio Company", selling radio parts kits several
years after completely manufactured radios became commercially available. The company's office was located at 19 South Wells Street in downtown Chicago, Illinois. The following year, Shure published its first direct mail catalog, which was one of only six radio parts catalogs in the United States at the time.  By 1928, the company had grown to over 75 employees, and Sidney's brother, Samuel J. Shure, joined the company, which was renamed Shure Brothers Company. The company moved into new offices at 335 West Madison Street in Chicago. In 1929, with the advent of the Great Depression and the increased availability of factory-built radios, Shure Brothers Company was forced to greatly reduce their staff and became the exclusive US distributor of a small microphone manufacturer.((specify|date=July 2013)) In 1930, Samuel J. Shure left the company.

In 1931, Shure and engineer Ralph Glover began development of the first Shure microphone, and the following year, the Model 33N Two-Button Carbon Microphone was introduced, making Shure one of only four microphone manufacturers in the U.S. Shure's first condenser microphone, crystal microphone, and microphone suspension support system (for which they received their first patent) were all introduced that same decade. In 1939, Shure introduced the Model 55 Unidyne Microphone, which went on to become one of the world's most recognized microphones.

In 1941, Shure was contracted by the United States armed forces to supply microphones during World War II, and by the following year, the T-17B was the microphone most widely used by the U.S. Army and Navy. Shure also manufactured throat, headset, and oxygen mask microphones, and adopted the [[United States Military Standard]] for all Shure microphones.

By the mid-1940s, Shure was also manufacturing and supplying phonograph cartridges to major phonograph manufacturers including Philco, [[RCA]], Emerson, [[Magnavox]], Admiral, and [[Motorola]], and was the largest producer of phonograph cartridges in the U.S. at that time. Among Shure's innovations in phonograph cartridge design was Ralph Glover and Ben Bauer's "needle-tilt" principle for minimizing record wear while improving sound reproduction, and Jim Kogen's engineering concept of "trackability". Shure produced the first phonograph cartridge capable of playing both long-playing and 78 rpm records, the first cartridge with tracking force of only one gram, and the first cartridge meeting the requirements of stereo recording. At the peak of Shure's phonograph cartridge production, the company was producing approximately 28,000 cartridges per day, with 25,000 of those coming from a Shure phonograph cartridge plant in Phoenix, Arizona. After the introduction of compact discs in the 1980s reduced the demand for phonograph cartridges, Shure closed the Phoenix facility but continued manufacturing phonograph cartridges in Mexico.<ref name=Kouri2001/>  In 2018, Shure announced that they would exit the phonograph cartridge market.
<ref>((cite web|url=https://www.cnet.com/tech/home-entertainment/sad-news-vinyl-lovers-shure-exits-phono-cartridge-business/|title=Sad news, vinyl lovers: Shure exits phono cartridge business|access-date=November 1, 2021)).</ref>

Shure also developed and produced products for medical applications. In 1937, their 66A piezoelectric stethophone was designed to accurately reproduce chest sounds, and in the early 1960s, the SP-5, SP-5S and SP-6 stethoscope pickups were produced. Shure also produced hearing aid cartridges used in hearing aid products from manufacturers like Maico, Telex, Dictograph, Otarian, Vocalite, and Trimm.

In 1956, Shure moved its corporate headquarters to Hartrey Avenue in [[Evanston, Illinois|Evanston]], Illinois, where it remained for 47 years. Beginning in 1956, Shure manufactured magnetic tape recording heads and two years later, the company announced it was ready to mass-produce 4-ch recording heads. By 1964, however, Shure announced it would no longer produce tape recording heads due to increased competition.

In 1953, Shure introduced their first wireless microphone system for performers, and in 1959, they introduced the Unidyne III capsule based 545 Microphone,<ref>((Cite web |title=The Unidyne Cuban Connection: Ben Bauer and Ernie Seeler |url=https://www.shure.com/en-US/performance-production/louder/the-unidyne-cuban-connection-ben-bauer-and-ernie-seeler |access-date=2024-02-17 |website=www.shure.com |language=en-US))</ref> which was the predecessor to the [[Shure SM57|SM57]], which would be introduced, along with the [[Shure SM58|SM58]], six years later. Shure also produced portable equipment for broadcast field recording like Vocal Master, the M67 Portable Mixer, and the FP31 Portable Mixer. In 1990, Shure entered the wireless microphone market with the L-Series.

In 1981, James Kogen, Executive Vice President, Operations, was promoted to President and General Manager of Shure. In 1995, Sidney N. Shure died at the age of 93, and Rose L. Shure was elected Chairman of the Board of Directors. In 1996, James Kogen retired; Santo (Sandy) LaMantia, Vice President of Engineering, was named President and CEO. Shure Brothers Incorporated was officially renamed Shure Incorporated in 1999.<ref>((citation |url=http://www.prosoundweb.com/article/shure_timeline_milestones_from_1925_to_2000/ |title=Shure Timeline: Milestones from 1925 to 2000 |author=Keith Clark |publisher=Pro Sound News |date=Jan 2008 |access-date=April 26, 2010))</ref> Rose Shure died in 2016 at the age of 95<ref>((cite news| last1=Megan| first1=Graydon| title=Rose Shure, executive with electronics maker, dies| newspaper=Los Angeles Times| date=January 29, 2016))</ref>

In 2001, Shure acquired the Popper Stopper brand of studio pop filters from Middle Atlantic Products Inc.<ref>[http://mixonline.com/news/audio_shure_acquires_popper/index.html Shure Acquires Popper Stopper Brand], Mix Magazine, May 2001</ref> In 2002 Shure adopted hearing conservation as the company's corporate cause, and established the Shure Bid for Hearing program. In 2003, Shure moved to new headquarters in [[Niles, Illinois]], in a building designed by architect [[Helmut Jahn]] that was originally the headquarters of [[HA•LO Industries]]. The ((convert|65000|sqft|m2|adj=on|sp=us)) Technology Annex designed by [[Krueck and Sexton Architects]],<ref>[http://archrecord.construction.com/projects/portfolio/archives/0506shure.asp "Shure Technology Annex"], Cheryl Kent, Architectural Record, Jun 2005</ref> opened in 2005, houses Shure's Performance Listening Center.<ref>((cite web|url=http://www.shure.co.uk/support_download/educational_content/microphones-basics/stereo_microphone_techniques|title=Educational|access-date=January 3, 2017))</ref> In 2008, Shure celebrated the opening of The S.N. Shure Theater and Interactive Display at their corporate headquarters. In 2016, Sandy LaMantia announced his retirement and Christine Schyvinck, Vice President of Global Operations, Marketing, and Sales and Chief Operating Officer, was promoted to president and CEO.<ref>((cite web|last1=Fellows|first1=Matthew|title=Shure president and CEO to retire|url=http://www.audiomediainternational.com/news/shure-president-and-ceo-to-retire/04996|website=Audio Media International|access-date=July 22, 2017|date=November 13, 2015))</ref>

In October 2020, Shure acquired Midas Technology, Inc., also known as Stem Audio, which specializes in table, ceiling and wall microphones as well as loudspeakers, control interfaces and hubs.<ref>((Cite news|url=https://www.ravepubs.com/shure-acquires-stem-audio/|title=Shure Acquires Stem Audio|date=November 23, 2020|access-date=November 24, 2020))</ref>

In September 2023, it was announced Shure had acquired the [[Helsinki]]-headquartered software developer for theater, film, TV, broadcast, and content streaming applications, Ab Wavemark Oy.<ref>((Cite web |last=Inavate |date=2023-09-15 |title=Shure to acquire Ab Wavemark Oy |url=https://www.inavateonthenet.net/news/article/shure-to-acquire-ab-wavemark-oy |access-date=2023-09-15 |website=Inavate Magazine |language=en))</ref>

===International offices===
*1991: Shure Europe GmbH opened in Heilbronn, Germany, to provide sales, service and support to Shure distribution centers in 34 European countries.
*1999: Shure Asia Limited is opened in Hong Kong to serve Distribution Centers and distributors throughout Asia and the Pacific Rim.
*2002: Shure Distribution GmbH established as a subsidiary of Shure Europe GmbH, to handle direct sales with Shure dealers in Germany.
*2003: HW International, Shure's United Kingdom Distribution Center, acquired and renamed Shure Distribution UK.
*2005: Sales and marketing office opened in Shanghai, China.
*2006: Sales and marketing office opened in Tokyo, Japan.
*2010: New subsidiary formed in the Netherlands<ref name="The History of Shure Incorporated">((cite web|url=http://www.shure.com/americas/about-shure/history/index.htm|title=History - Shure Americas|access-date=January 3, 2017))</ref>
*2011: Office for product development in Copenhagen, Denmark.
*2014: Sales and marketing office for Middle East & Africa opened in Dubai, U.A.E.<ref name="Shure opens MEA office">((cite web|url=http://ameinfo.com/blog/technology/shure-opens-mea-office/|title=Shure opens MEA office - AMEInfoAMEInfo|access-date=January 3, 2017))</ref>
*2018: [http://www.shure.com/americas/news-events/press-releases/shure-distribution-gmbh-begins-direct-distribution-of-system-and-consumer-retail-products-in-austria Shure Distribution GmbH Begins Direct Distribution of System and Consumer Retail Products in Austria]
*2018: [http://www.shure.com/americas/news-events/press-releases/shure-opens-new-subsidiary-in-switzerland Shure Distribution Switzerland GmbH starts direct operations ]

===Production facility expansion===
*1982: Manufacturing facility opened in [[Wheeling, Illinois]]
*1983: Phonograph cartridge manufacturing facility opened in [[Agua Prieta]], Mexico
*1984: Wired microphone manufacturing facility opened in [[Ciudad Juárez]], Mexico
*1989: Ciudad Juárez facility expanded
*1994: Agua Prieta facility expanded in 1994
*2005: Manufacturing facility opened in [[Suzhou]], China<ref name="The History of Shure Incorporated"/>

==Products==

===Wired microphones===
[[File:Shure mikrofon 55S.jpg|thumb|left|Shure 55S]]
Shure first began manufacturing their own products in 1932 with the introduction of the 33N two-button carbon microphone. The Model 40D, Shure's first condenser microphone, was introduced the next year, and the first of a line of crystal microphone, the Model 70, was introduced in 1935. With the introduction of the 55 Unidyne microphone in 1939, the company's offerings included carbon, condenser, crystal, and dynamic microphones.<ref name=Kouri2001>((cite book|last=Kouri|first=Charles J.|title=Shure: Sound people, products, and values|date=2001|publisher=Shure Inc.|location=Evanston, Ill.|isbn=0971073805))</ref> Wired and wireless microphones together represent the largest category of Shure's overall business.<ref name=Clark2008/> Shure currently produces numerous series of microphones for various applications, including the SM, Beta, KSM, and PG series, as well as specialty consumer microphones, Microflex, and Easyflex (conferencing systems for commercially installed applications).

One of Shure's most visually iconic microphone series is the Unidyne series, seen in use by heads of state and popular recording artists and performers from the 1940s through the end of the twentieth century, including President [[John F. Kennedy]], [[Ella Fitzgerald]], and [[Frank Sinatra]]. The Model 55 Unidyne is pictured with [[Harry S. Truman]] in the photograph where he is holding the ''[[Chicago Tribune]]'' newspaper with the erroneous front-page headline "[[Dewey Defeats Truman]]". It is also pictured in front of [[Fidel Castro]] on the cover of the January 19, 1959, issue of ''[[Life (magazine)|Life]]'' magazine<ref name="Etsy o294">((cite web |title=19 de enero de 1959 La revista LIFE con Fidel Castro Cuba en |url=https://www.histo.cat/files/pictures/230713094231259.jpg |access-date=2023-07-12 |website=Etsy |language=en))</ref> and in front of [[Martin Luther King Jr.]] as he delivered his "[[I Have a Dream]]" speech during the August 1963 [[March on Washington for Jobs and Freedom]]. The original Shure 55 Unidyne microphone was designed by engineer Ben Bauer and first produced in 1939.<ref name=Clark2008>[http://www.prosoundweb.com/article/interview_with_shures_michael_pettersen "Interview With Shure's Michael Petersen"], Keith Clark, Pro Sound News, Jan 2008</ref> Shure designed the 55 Unidyne as a rugged public address microphone with good audio performance. It was notable for its single-element, unidirectional design, which was smaller, less susceptible to feedback, and less sensitive to ambient noise than other microphones of the time. Several variants of the original Unidyne have been produced, most notably the 55S or "Baby Unidyne".<ref name=Kouri2001/> The 55S is sometimes referred to as the "Elvis mic" due to its frequent use by [[Elvis Presley]], and is the microphone depicted with Elvis on the commemorative first-class Elvis stamp issued by the U.S. Postal Service<ref name="postalmuseum.si.edu 2003 x604">((cite web |date=2003-08-16 |title=The Elvis Stamp: America elects a King |url=http://www.postalmuseum.si.edu/artofthestamp/subpage%20table%20images/artwork/rarities/Elvis%20Ballot/elvisballot.htm |url-status=dead |archive-url=https://web.archive.org/web/20140429064636/http://www.postalmuseum.si.edu/artofthestamp/subpage%20table%20images/artwork/rarities/Elvis%20Ballot/elvisballot.htm |archive-date=2014-04-29 |access-date=2023-07-12 |website=postalmuseum.si.edu))</ref> in 1993.<ref name="mixonline.com 2008 q344">((cite web |date=2008-08-28 |title=1940 Shure Unidyne Model 55 |url=https://www.mixonline.com/TECnology-Hall-of-Fame/1940_shure_unidyne_model55/ |url-status=dead |archive-url=https://web.archive.org/web/20140416181005/https://www.mixonline.com/TECnology-Hall-of-Fame/1940_shure_unidyne_model55/ |archive-date=2014-04-16 |access-date=2023-07-12 |website=mixonline.com))</ref> In 2008, the Unidyne Model 55 microphone was inducted into the TECnology Hall of Fame,<ref name="TECnology Hall of Fame 2008">((Cite web|url=http://tecfoundation.com/hof/08techof.html|title=TECnology Hall of Fame 2008|accessdate=August 7, 2023))</ref> and the following year, Shure released the [[Shure 55SH|55SH]] Series II.<ref>[http://www.prosoundweb.com/article/print/barrys_toolkit_the_shure_55_microphone_had_deep_roots_but_how_does_it_hold_ Barry's Toolkit: The Shure 55 Microphone Has Deep Roots, But How Does It Hold Up Today?], Barry Rudolph, Pro Sound News, Jun 2009</ref> A supercardioid version, the Super 55 Deluxe Vocal Microphone, was introduced in 2009, featuring high [[gain before feedback]] and excellent off-axis rejection and further extending Unidyne's 70-plus year legacy.<ref>[http://mixonline.com/news/shure_super55_microphone_1505/index.html "Shure Introduces Super 55 Deluxe Vocal Microphone"], Mix Magazine, May 2009</ref> The 55 Series microphones were given the "IEEE Milestone" award in 2014.<ref>((Cite journal|url = http://theinstitute.ieee.org/technology-focus/technology-history/iconic-microphone-is-named-an-ieee-milestone|title = Iconic Microphone Is Named an IEEE Milestone|last = Davis|first = Amanda|date = May 21, 2014|journal = The Institute|access-date = May 28, 2014))</ref>

With the U.S. Army's approval of the Shure T-17 microphone for use during World War II, Shure began producing what would be several specialized microphones for U.S. military use during that war. Shure's adoption of the Military Standard Specification, and product redesigns intended to conserve raw materials essential to the war effort, positioned the company to fulfill the military's needs for specialized microphones. The T-17 Battle Announce Microphone was the most widely used microphone in the U.S. Army and Air Force during World War II, and featured a plastic case that conserved aluminum and lighter and more reliable in a wide range of temperatures and climates. A waterproof version was used on nearly all U.S. Navy ships. Shure also designed the T-30 Throat Microphone for flight crews. A cloth strap held the T-30 against the throat, capturing the user's [[Larynx|voice box]] vibrations directly and avoiding the background noise of the airplane. Shure also manufactured specialized headsets and the MC-1 oxygen mask microphone. In yet another example of the widespread use of Shure microphones by the U.S. military, U.S. lookout Private Lockhard used a Shure 700A microphone to announce his sighting of Japanese planes approaching Pearl Harbor on the morning of On December 7, 1941.<ref name=Kouri2001/>

[[File:Patti Smith performing in Finland, 2007.jpg|thumb|right|[[Patti Smith]] singing into a [[Shure SM58]] microphone]]The Shure SM series of microphones began with the introduction of the [[Shure SM57|SM57]] in 1965 and the [[Shure SM58|SM58]] in 1966. The SM (Studio Microphone) series microphones were originally developed with a non-reflective finish and no on-off switch for the TV studio market.<ref>[http://shure.custhelp.com/app/answers/detail/a_id/3639/~/what-does-sm-stand-for-in-the-sm58-or-sm57 Shure Find An Answer], Apr 2008</ref> The [[SM57]] is well known for its durability and the versatile sound characteristics, much attributable to the Ernie Seeler-designed Unidyne III capsule.<ref name=Clark2008/> Produced since 1965 and still in production today, it has been widely used in many applications, including micing vocals, drums, and guitar amplifiers both in live sound and recording applications, including being used by every United States President from Lyndon Baines Johnson on.<ref>[http://mixonline.com/TEC20/tec20-shure-sm57/index.html Shure SM57: The Industry Standard], Mix Magazine, Sep 2004</ref> The SM57 was inducted into the TECnology Hall Of Fame in 2004.<ref>((Cite web|url=http://tecfoundation.com/hof/04techof.html|archive-url=https://web.archive.org/web/20131213222812/http://tecawards.org/hof/04techof.html|url-status=dead|title=TECnology Hall Of Fame 2004|archive-date=December 13, 2013))</ref> Together, the Shure SM57 and SM58 have been the two bestselling microphones in the world since the late 1960s. Their feature set is nearly identical, with the main difference between the two being their different grilles.<ref>[http://www.shurenotes.com/issue30/article.htm Secrets of the SM57 and SM58 Mics], Shure Notes, Issue #30</ref> Shure later expanded the SM series, which now include such models as the now hard to find SM53 & SM54 (which were low proximity effect microphones), SM45, SM48, SM56, SM57, SM58, SM85, SM86, SM87A, SM94, and the SM81 which is a longtime recording studio standard.

[[File:Shure Unidyne SM545 used at Woodstock.jpg|right|thumb|Shure Unisphere SM545 used at the [[Woodstock Music and Art Fair]] ]]
Shure introduced Beta Series microphones in 1989. These feature a supercardioid designs based on SM series microphones, but with neodymium magnet structures for higher output. The series also included two new microphones specifically for drums, the Beta 56 drum microphone and the Beta 52 [[kick drum]] microphone, later updated to the Beta 52A.<ref>[http://www.soundonsound.com/sos/1996_articles/jul96/shurebetamics.html "Shure Beta Series"], Sound On Sound, Jul 1996</ref> The Beta 58A microphone was awarded a TEC award in 1996,<ref>((Cite web|url=http://tecfoundation.com/tec/1996.html|title=1996 TEC Awards|accessdate=August 7, 2023))</ref> and several other Beta series microphones have been nominated for TEC awards over the years.

Shure's first headset microphone for stage use was created in 1991.  One of the earliest uses of a Shure headset mic onstage was for the television special ''[[Medusa: Dare to be Truthful]].''  Among the headset microphones Shure has manufactured over the years are the WH20, WH30, WCM16 (introduced in 1993), Beta53 and Beta54. The newest of Shure's headset microphones, the MX153, part of the Microflex series, was introduced in 2012.

In 1999, Shure introduced the first mic in their KSM Series of premium recording microphones, the KSM32. KSM series microphones feature Class A discrete transformer-less preamplifiers. Ten years later in 2009, Shure acquired Crowley and Tripp Ribbon Microphones from Soundwave Research Laboratories of [[Ashland, Massachusetts]], along with the company's proprietary "Roswellite" ribbon material, and added both ribbon microphones, now rebranded the KSM353 and KSM313, to the KSM series.<ref>[http://www.tapeop.com/reviews/354/ Shure KSM 353 Ribbon Mic], Alex McKenzie, Tape Op Magazine, May/Jun 2009</ref>

Shure brought out the SM5 microphone in 1966, intended for broadcasting applications. In 1973, the SM5 was updated and reduced in size to become the [[Shure SM7|SM7]], which was widely adopted by television and radio announcers, but occasionally used in recording studios to pick up vocals, horns, guitars or bass drums. Both the SM5 and SM7 were built on the SM57-type Unidyne III element as the core transducer, tailored for lower frequency response. Engineer-producer [[Bruce Swedien]] used the SM7 to record [[Michael Jackson]]'s vocals for ''[[Thriller (album)|Thriller]]''. In 1999 the SM7A model appeared with beefed-up shielding against [[electromagnetic interference]] (for instance from television [[Cathode-ray tube|CRTs]]), and in 2001 the SM7B model added a larger windscreen.<ref>((cite web |url=https://www.shure.com/en-US/performance-production/louder/sm57-on-steroids-the-shure-sm7-b-story |last=Rochman |first=Davida |date=July 25, 2012 |title=SM57 on Steroids: The Shure SM7(B) Story |website=Shure |access-date=July 20, 2021))</ref> In 2001–2003, the SM7 was used to record [[Heavy metal music|heavy metal]] vocalist [[James Hetfield]] for the [[Metallica]] album ''[[St. Anger]]'', as seen in the documentary ''[[Metallica: Some Kind of Monster]]''.<ref>((cite book |title=The Ultimate Guide to Singing: Gigs, Sound, Money and Health |page=165 |author1=TC Helicon |author2=Gregory A. Barker |author3=Kathy Alexander |date=2014 |publisher=TC Helicon |isbn=9780992034405))</ref> The SM7B was radically redesigned in 2020, reduced in size and provided with active [[digital audio]] circuitry to become the [[Shure MV7|MV7]], with both XLR and [[USB]] connections. The MV7 swiftly picked up a large share of the [[podcast]]ing market,<ref>((cite web |url=https://www.soundonsound.com/reviews/shure-mv7 |title=Shure MV7 |date=May 2021 |last=Korff |first=Chris |website=[[Sound on Sound]] |access-date=July 19, 2021))</ref> and was named the best podcast microphone by ''[[Rolling Stone]]'' magazine in 2021.<ref>((cite magazine |url=https://www.rollingstone.com/product-recommendations/product-recommendations-lists/the-rolling-stone-audio-awards-2021-1157080/ |title=The Rolling Stone Audio Awards 2021 |first1=Tim |last1=Chan |first2=Brandt |last2=Ranj |first3=John |last3=Lonsdale |first4=Sage |last4=Anderson |date=April 28, 2021 |magazine=[[Rolling Stone]] |access-date=July 18, 2021))</ref>

===Phonograph cartridges===
Shure began supplying replacement crystal pickups to various manufacturers in 1933 and by the mid-1940s Shure was the largest supplier of phonograph cartridges in America, supplying record manufacturers like Philco, [[RCA]], Emerson, [[Magnavox]], Admiral, and [[Motorola]]. At the peak of Shure's production the company was producing more than 28,000 cartridges per day, with 25,000 produced at Shure's Phoenix plant. While Shure continues to manufacture phono cartridges, the Phoenix facility was closed in the late 1980s due to declining demand.

Shure engineers introduced several key phono cartridge design concepts. Chief engineer Ralph Glover discussed the pickup design relationship to record wear in a 1937 article in [[Electronics (magazine)|''Electronics'']] magazine entitled "A Record-Saving Pickup". Glover developed the "needle-tilt" principle with the assistance of fellow Shure engineer Ben Bauer, and considerations of needle angle, record wear, and fidelity were an integral part of Shure's cartridge designs. In 1966, chief engineer Jim Kogen published a research paper entitled "TRACKability" in [[Audio (magazine)|''Audio'']] magazine, defining the concept as the ability of a cartridge to maintain contact with a record groove through any modulation.<ref name=Kouri2001/>

[[File:Magnetic cartridge Shure V15VxMR 2.jpg|thumb|left|Shure V-15VxMR]]Shure is credited with several industry firsts. In 1948, the company introduced the 900MG, the first phonograph cartridge capable of playing both [[LP record|long-playing]] and 78 rpm records, and in 1954, Shure's M12 Dynetic Phono Reproducer tonearm and cartridge set established an industry standard with a tracking force of only one gram. The M1 Studio Dynetic Cartridge introduced the principle of a moving magnet within a stationary coil, an engineering concept that dominated cartridge design for nearly 25 years due to its higher output, lower noise, and greater headroom.<ref name="hometheaterreview.com">[http://hometheaterreview.com/shure-v15-phono-cartridge-reviewed/ "Shure V-15 Phono Cartridge Reviewed"], ''Home Theatre Review'', Jan 2009</ref> The Shure M3D, introduced in 1958, was the first ever stereo moving magnet cartridge, with 20&nbsp;dB of stereo separation at 20&nbsp;kHz.

Shure has also designed and manufactured cartridges specifically for disc jockeys. Their M35X and Whitelabel cartridges are designed for nightclubs. The M44-7, however, is designed for [[scratching]], which involves playing a [[Gramophone record|vinyl record]] forward and backward rhythmically. The M44-7 cartridge is renowned for its tracking and skip resistance, which has made it a popular choice of [[turntablism|turntablists]] such as The [[Invisibl Skratch Piklz]].<ref>Robin Smith, [http://emusician.com/remixmag/how_to/mixing_remixing/remix_finding_needle_haystack/index.html "Finding a Needle in a Haystack"], ''Remix Magazine'', Jun 2001</ref>

Shure's flagship V15 phonograph cartridge series, with the model name referring to their 15-degree tracking angle, was established for decades as the premier cartridge for low tracking force and high tracking ability. The V-15 series also included several industry firsts: the original V-15 model (introduced in 1964) was the first to feature "trackability", and utilized a symmetrical, bi-radial elliptical stylus. The V-15 Type II (introduced in 1966) was the first computer-designed phono cartridge and the first to feature a flip-action built-in stylus guard. The V-15 Type IV (introduced in 1978) was the first to feature the dynamic stabilizer, which discharged [[static electricity]] from the groove and stabilized the cartridge for playback of warped records. The V-15 Type V marked the introduction of a proprietary "ultra-thin wall beryllium" stylus shank with a stiffness-to-mass ratio several times that of other cartridges on the market. In 1998, [[Sony Music Entertainment]] selected the Shure V15VxMR to transcribe 80 years of Columbia Records and Sony Music masters and recordings. In 2008, the British ''[[Gramophone (magazine)|Gramophone]]'' magazine awarded the V-15 an "Audio Choice" designation for outstanding performance and value. Due to the scarcity of the raw materials required to manufacture V-15 cartridges, Shure discontinued the series in 2004, and in June 2009, the last remaining V-15 stock was purchased by the [[Library of Congress]].<ref name="hometheaterreview.com"/> On May 1, 2018, Shure publicly announced that they would be ceasing production of all phono products, effective Summer 2018.<ref>[http://www.shure.com/americas/news-events/press-releases/shure-statement-regarding-the-discontinuation-of-phono-products "Shure Statement Regarding the Discontinuation of Phono Products"], May 1, 2018</ref>

===Sound reinforcement systems===

Shure introduced the Vocal Master [[sound reinforcement]] system, touted as "the first portable total sound system", at the 1968 winter NAMM Show. The Vocal Master system consisted of a combination of control consoles, speakers, amplifiers, mixers, and microphones. Multiple components and systems could be combined to expand the Vocal Master system to larger sound reinforcement applications. The Vocal Master was at one time the official on-tour sound system for performing acts such as the [[The 5th Dimension|5th Dimension]] and [[The Carpenters]] among others. Vocal Master was also utilized for installed sound applications in educational institutions and churches, as well as at the [[Rockefeller Center]]'s [[Rainbow Room]] where it was used for performances by such artists as [[Benny Goodman]] and [[Duke Ellington]], and at the [[London Palladium]].

===Mixers and DSP===

[[File:Shure FP33 (front).jpg|thumb|right|Shure FP33 Field Mixer]]In 1966, Shure introduced the M68, a portable [[Mixing console|mixer]] capable of being battery powered along with available accessories like a carry case and battery power supply specifically designed to address the needs of broadcast journalists and field recording personnel. The following year, the Shure M67 mixer added an illuminated VU meter and a line level output transformer for connecting the mixer to a telephone line. In August 1969, [[Eddie Kramer]] recorded the 4-day [[Woodstock Festival]] using three Shure M67 mixers.<ref name=Kouri2001/> Shure's portable mixer line later included other models such as the M267 and 268.

Shure introduced the FP31 mixer in 1983. The FP31 was smaller and lighter than similar products of the time—small enough to hold in the palm of the hand and weighing just 2.2 pounds. This positioned it to complement the one-piece Sony Betacam video camera, which had been widely adopted by remote video broadcast crews. The FP31 could operate up to eight hours on two standard 9-volt batteries, and included two separate microphone/line outputs for two-camera video shoots. Its master section featured an adjustable threshold [[limiter]] to prevent overload distortion, and there was a separate microphone/line switch with low-cut filter on each channel. By 1984, just a year after its introduction, the FP31 was being used by [[American Broadcasting Company|ABC]], [[CBS]], [[NBC]], [[Turner Broadcasting System]], and was later succeeded by the Shure FP33.

In addition, Shure introduced other portable products useful to broadcast remote and field recording, such as FP11 Microphone-To-Line Level amplifier, the FP12 Headphone Bridging amplifier, and the FP22 Headphone amplifier.

In 1991, Shure introduced the FP410 automatic mixer, featuring Shure's patented IntelliMix circuitry, which automatically activates special double-element microphones based on the direction of a talker's signal. That same year, the FP410 was recognized with the Technical Achievement Award from the International Television Association for "significantly advancing the state of the art in the field of non-network television".<ref>[http://www.prosoundweb.com/article/print/interview_with_shures_michael_pettersen "An Interview With Shure's Michael Petterson"], Keith Clark, Pro Sound News, Jan 2008</ref> Shure later introduced the SCM810, an 8-in, 1-out automatic microphone mixer that also featured Shure IntelliMix circuitry.

Shure also introduced digital signal processing products for this market, beginning with the DFR11EQ digital feedback reducer (introduced in 1996) and the DFR22 2-in, 2-out feedback reduction audio processor.

===Conference===

Shure introduced the Automatic Microphone System (AMS) in 1983, one of the first automatic, high-quality mixer system using directional gating for installations utilizing multiple microphones. In 1987, Shure SCM810 Automatic Mixer installations begin at the [[United States Capitol]], and by 1997, the US Capitol was one of the largest Shure automatic mixer installations in the world. In 2008, Shure introduced the Microflex microphone line specifically designed for conference room applications.<ref name=Kouri2001/>

===Wireless microphone systems===
Shure manufactures several lines of [[Wireless microphones|wireless microphone]] systems, many of them utilizing microphone capsules from their wired microphones models such as the SM58, SM87, Beta 58, and Beta87A. The systems range in scope from entry-level to high-end systems used for touring and large-scale event applications.

In the early 1950s, Shure introduced the Vagabond 88 wireless microphone system. Operating within a copper wire circle either suspended from the ceiling or laid on the floor, the system could transmit within an area of approximately 700 square feet. The system consisted of a low-frequency FM radio transmitter and microphone, utilized five subminiature vacuum tubes, and was powered by two hearing aid batteries. The Vagabond system was expensive and somewhat fragile, but was adopted for use by several Las Vegas venues of the time.<ref name=Clark2008/> Not until 1990 did Shure re-enter the wireless microphone market with the introduction of the L Series.<ref>Keith Clark, [http://www.prosoundweb.com/article/print/shure_timeline_milestones_from_1925_to_2000 "Shure Timeline: Milestones From 1925 To 2000"], ''Pro Sound News'', Jan 2008</ref>

Even before Shure re-entered the wireless microphone market though, concert engineers commonly specified Shure microphone capsules for the wireless microphone systems they were using. Once Shure introduced its own UHF wireless microphone system, which featured wireless versions of several popular Shure microphones, they no longer made capsules available for other manufacturers' systems. This practice encouraged sales of Shure wireless systems and gained Shure market share in the category. Shure's UHF system featured software control and the ability to operate as many as 78 systems simultaneously. On the ULX series (introduced in 2002), they featured the ability to scan for clear wireless channels, sound quality rivaling wired models, a less expensive package, and the ability to operate 40 systems simultaneously.<ref>Mark Frink, [http://mixonline.com/products/review/audio_shure_ulx_wireless/index.html "Shure ULX Wireless System"], ''Mix Magazine'', Sep 2002</ref> The ULX system was awarded a TEC Award in 2002.<ref>((Cite web|url=http://tecfoundation.com/tec/2002.html|archive-url=https://web.archive.org/web/20130915013801/http://tecfoundation.com/tec/2002.html|url-status=dead|title=2002 TEC Awards|archive-date=September 15, 2013))</ref>

In 2005, Shure introduced the SLX series of wireless microphone systems. It featured their patented "audio reference companding", a level-dependent companding protocol that does not compand low-level audio where the wireless artifacts would be more audible. "Audio reference companding" was said to help a wireless system sound more like a wired microphone due to clearer sound, a lower noise floor, and greater dynamic range.<ref>[http://www.shure.com/americas/support/technical-library/audio-reference-companding Audio Reference Companding], ''Shure Support Technical Library''</ref>((sps|date=October 2015)) In 2005, the SLX series was awarded a TEC Award.<ref>((Cite web|url=http://tecfoundation.com/tec/05nominees.html|title=TEC Foundation 2002|accessdate=August 7, 2023))</ref> The following year, The UHF-R series was introduced with audio reference companding as a main feature and "wireless workbench" software for computer coordination and control of frequency selection, customized settings, and synchronization of multi-system components.<ref>Wayne Becker, [http://www.proaudioreview.com/article/2174 Shure UHF-R Wireless Microphone System], ''Pro Audio Review'', Apr 2006</ref> The UHF-R series received a TEC award in 2006.<ref>((Cite web|url=http://tecfoundation.com/tec/06nominees.html|title=2006 TEC Awards|accessdate=August 7, 2023))</ref>

In 2011, they introduced their first digital wireless system, the PGX digital series, augmenting the released previously entry-priced PGX series. The PGX digital wireless system transmits 24-bit/48&nbsp;kHz digital audio and utilizes the 900&nbsp;MHz frequency band, and is able to operate with up to five systems simultaneously. Like all Shure wireless, it is available with a variety of popular Shure microphone models, or in bodypack configurations for use with lavalier or headset microphones, or connected to an instrument cable.<ref>[http://www.prosoundweb.com/article/shure_introduces_the_pgx_digital_wireless_system "Shure Unveils PGX Digital Wireless System"], ''Pro Sound News'', Jan 2011</ref>

In 2011, Shure previewed Axient, a wireless management network, which includes features for spectrum management, interference detection and avoidance, frequency diversity, remote control (including remote configuration of wireless units via the 2.4&nbsp;GHz "[[Zigbee]]" [[Personal area network|WPAN]] [[IEEE 802.15.4]] based "Showlink" protocol) and the use of [[Lithium-ion battery|Li-ion]] rechargeable batteries to eliminate the use of ordinary AA and AAA batteries.
<ref>((Cite news|url=https://churchtecharts.org/home/2012/3/23/shure-axient-wireless-system-pt-1.html|title=Shure Axient Wireless System Pt. 1|newspaper=ChurchTechArts|language=en-US|access-date=February 1, 2017))</ref>
<ref>((cite journal|journal=TVTechnology|date=January 21, 2011|access-date=May 17, 2017|last=Kontney|first=Jack|title=Shure debuts game-changing Axient wireless solution|url=http://www.tvtechnology.com/audio-etc./0193/shure-debuts-game-changing-axient-wireless-solution/262751))</ref>

Shure also previewed "Wireless Workbench" software in conjunction with Axient.  This was a desktop application for Mac and Windows designed to monitor and control networked Shure wireless systems, as well as provide tools to coordinate and deploy compatible frequencies.  Since its initial release, the application has received numerous updates, and is now available to download for free from Shure's website.

They started shipping Axient in January 2012 and it has been used in venues and events such as the [[2012 Summer Olympics]] and [[2012 Summer Paralympics|Paralympics]] Opening and Closing Ceremonies in London.

In 2013, Shure introduced the BLX wireless system to replace the Performance Gear and PGX wireless systems) and the GLX-D wireless system, which operates in the 2.4&nbsp;GHz frequency band.

===Personal monitors===
Shure entered the personal monitoring system category in 1997 with the introduction of the PSM 600. In-ear personal monitoring systems enable a performer or public speaker to monitor audio separately from the amplified sound for the audience. Prior to in-ear monitoring, this was usually accomplished by monitor speakers placed on the stage and oriented toward the performer or speaker and away from the audience, and usually with its own separate "monitor mix" of audio. An in-ear monitor system isolates the monitor mix without the interference of other background sounds, and reduces the risk of other complications like feedback.

In 2000, the Shure PSM 400 Personal Stereo Monitor system was awarded a TEC Award. Shure introduced the PSM 900 Personal Monitor System at the 2010 Winter NAMM Show.

===Earphones===
[[File:Shure E2Cs.jpg|thumb|A pair of Shure E2C [[earphones]]]]
Shure also offers in-ear monitor-styled earphones as a part of a personal monitor system package or as an independent purchase, as these earphones are also suitable for music listening on portable audio devices such as MP3 players.

===Headphones===
Shure started offering around-ear headphones in May 2009, and since then expanded their lineup to cater to different listening needs, from basic listening to audiophile-demanding listening.

In October 2014, Shure began to offer on-ear, portable headphones in semi-open back and closed back designs. The closed back model is optionally available with an inline microphone and remote to control iOS devices, creating offerings in each of three segments of "Portable", "Studio/Professional", and "Premium/Audiophile" models.<ref>((Cite web |url=http://cdn.shure.com/brochure/upload/74/earphone-headphone-brochure-english.pdf |title=Archived copy |access-date=February 19, 2015 |archive-date=February 16, 2015 |archive-url=https://web.archive.org/web/20150216193114/http://cdn.shure.com/brochure/upload/74/earphone-headphone-brochure-english.pdf |url-status=dead ))</ref>

==Awards==
*1943–1946: [[Army-Navy "E" Award]] and 3 "E" Stars for excellence in production awarded to Shure<ref name=Kouri2001 />
*1990: FP410 recognized with the Technical Achievement Award from the International Television Association for "significantly advancing the state of the art in the field of non-network television".
*2003: Shure Incorporated awarded the National Academy of the Recording Arts and Sciences Technical GRAMMY, awarded to individuals and/or companies that have made outstanding contributions of technical significance to the recording industry<ref>[http://mixonline.com/news/audio_geoff_emerick_shure/ Geoff Emerick, Shure to Receive 2003 Technical Grammy Awards], Mix Magazine, Jan 2003</ref>
*2004: Shure SM57 microphone inducted to the TECnology Hall of Fame<ref>((Cite web|url=http://tecfoundation.com/hof/04techof.html|archive-url=https://web.archive.org/web/20131213222812/http://tecawards.org/hof/04techof.html|url-status=dead|title=TECnology Hall of Fame 2004|archive-date=December 13, 2013))</ref>
*2006: Shure was named one of "Chicago's 101 Best and Brightest Companies to Work For."
*2007: Shure SE530 awarded iLounge Best of 2007/Deluxe Earphone of the Year
*2007: Shure SE530 awarded Windows Vista magazine Editor's Choice Award
*2007: Shure SE530 awarded ''PC World'' magazine "100 Best Products of 2007"
*2008: Shure Unidyne Model 55 microphone inducted to the TECnology Hall of Fame<ref name="TECnology Hall of Fame 2008" />
*2014: IEEE Milestone Award Winner. Unidyne Microphone. World's first unidirectional, single element, dynamic microphone.

===TEC Awards and nominations===
Shure was nominated for (and won) other [[TEC Awards]]:
*1991<ref>[http://tecfoundation.com/tec/1991.html 1991 Awards] TEC Awards Website ((dead link|date=August 2023))</ref>
**VP88 Stereo MS microphone
*1994<ref>((Cite web|url=http://tecfoundation.com/tec/1994.html|title=The TEC Awards 1994 Winners|date=November 2, 2013|archive-url=https://web.archive.org/web/20131102141801/http://tecfoundation.com/tec/1994.html |archive-date=November 2, 2013))</ref>
**Beta87 microphone
*1996<ref>[http://tecfoundation.com/tec/1996.html 1996 Awards] TEC Awards Website ((dead link|date=August 2023))</ref>
**Beta58A microphone (Winner)
*1999<ref>[http://tecfoundation.com/tec/1999.html 1999 Awards] TEC Awards Website ((dead link|date=August 2023))</ref>
**KSM32 microphone
**PSM 600 Personal Monitors
*2000<ref>[http://tecfoundation.com/tec/2000.html 2000 Awards] TEC Awards Website ((dead link|date=August 2023))</ref>
**PSM700 Personal Stereo Monitor
*2001<ref>((Cite web|url=http://tecfoundation.com/tec/2001.html|title=The TEC Awards 2001 Winners|date=September 15, 2013|archive-url=https://web.archive.org/web/20130915034119/http://tecfoundation.com/tec/2001.html |archive-date=September 15, 2013))</ref>
**PSM400 Personal Monitors (Winner)
**FP24 small format mixer
**KSM44 microphone
*2002<ref>((Cite web|url=http://tecfoundation.com/tec/2002.html|title=The TEC Awards 2002 Winners|date=September 15, 2013|archive-url=https://web.archive.org/web/20130915013801/http://tecfoundation.com/tec/2002.html |archive-date=September 15, 2013))</ref>
**Beta 98H/C microphone
**ULX Series Wireless (Winner)
**Auxpander sound reinforcement mixer
*2003<ref>[http://tecfoundation.com/tec/03winners.html 2003 Winners] TEC Awards Website ((dead link|date=August 2023))</ref>
**SM86 microphone (Winner)
*2004 TECnology Hall of Fame<ref>((Cite web|url=http://tecawards.org/hof/04techof.html|title=TECnology Hall of Fame 2004|date=December 13, 2013|archive-url=https://web.archive.org/web/20131213222812/http://tecawards.org/hof/04techof.html |archive-date=December 13, 2013))</ref>
**SM57 microphone
*2005<ref>[http://tecfoundation.com/tec/05nominees.html 2005 Nominees] TEC Awards Website ((dead link|date=August 2023))</ref>
**SLX Series Wireless (Winner)
*2006<ref>[http://tecfoundation.com/tec/06nominees.html 2006 Nominees] TEC Awards Website ((dead link|date=August 2023))</ref>
**E4c Earphones (Winner)
**UHF-R Wireless Microphone System (Winner)
*2007<ref>((Cite web|url=http://tecfoundation.com/tec/07nomineestech.html|title=The TEC Awards 2007 Nominees for Technical Achievement|date=July 16, 2011|archive-url=https://web.archive.org/web/20110716200655/http://tecfoundation.com/tec/07nomineestech.html |archive-date=July 16, 2011))</ref>
**KSM9 microphone
*2009<ref>[http://tecfoundation.com/tec/09nomineedetails.html Nominee Details] TEC Awards Website ((dead link|date=August 2023))</ref><ref>[http://tecfoundation.com/tec/09nomineestech.html Nominees] TEC Awards Website ((dead link|date=August 2023))</ref>
**URI-M Micro Bodypack
*2010<ref>((Cite web|url=http://www.tecfoundation.com/tec/10nomineestech.html|title=The 26th TEC Awards Nominees for Technical Achievement|date=September 13, 2010|archive-url=https://web.archive.org/web/20100913040050/http://www.tecfoundation.com/tec/10nomineestech.html |archive-date=September 13, 2010))</ref>
**SRH840 pro monitoring headphones
**PSM900 Personal Monitor System
**Beta 27 microphone
*2012<ref>((Cite web|url=http://legacy.tecawards.org/tec/11winners.html|title=The 27th TEC Awards Winners|website=legacy.tecawards.org))</ref>
**Beta 181 microphone
**PGX-D Digital Wireless System
*2013<ref>((Cite web|url=http://legacy.tecawards.org/tec/12winners.html|title=The 28th TEC Awards Winners|website=legacy.tecawards.org))</ref>
**AXIENT Wireless Systems
*2015<ref name=":0">((Cite web|url=https://www.tecawards.org/|title=TEC Awards|website=www.tecawards.org|access-date=August 7, 2023))</ref>
**GLXD6 Guitar Pedal Receiver with Tuner
*2016<ref name=":0" />
**ShurePlus MOTIV Mobile Recording App
**MOTIV MV88 iOS Digital Stereo Condenser Mic (winner)
**5575LE Unidyne 75th Anniversary Vocal Microphone (winner)
*2017
**KSM8 Dualdyne Dynamic Microphone (winner)
**KSE1500 Electrostatic Earphone System

==See also==
[[File:Shupu knockoff Shure brand Microphone.JPG|thumbnail|'Shupu' knock-offs of Shure microphones in Hong Kong]]
*[[List of microphone manufacturers]]
((-))

==References==
((Reflist))

==External links==
((Commons category|Shure))
*((Official website|www.shure.com))
*[http://www.soundexposure.com/store/news-and-press.html Retro Perspectives - Historical information about the Shure 55SH II microphone]
*[https://www.namm.org/library/oral-history/rose-shure Rose Shure] [[NAMM Oral History Program|NAMM Oral History]] Interview (2005)
*[https://www.namm.org/library/oral-history/sandy-la-mantia Sandy La Mantia] NAMM Oral History Interview (2005)
*[https://www.namm.org/library/oral-history/william-bevan William Bevan] NAMM Oral History Interview (2005)
*[https://www.namm.org/library/oral-history/michael-pettersen Michael Pettersen] NAMM Oral History Interview (2005)
*[https://www.namm.org/library/oral-history/tim-vear Tim Vear] NAMM Oral History Interview (2013)
*[https://www.namm.org/library/oral-history/keith-wilson Kevin Wilson] NAMM Oral History Interview (2009)
*[https://www.youtube.com/watch?v=OyeRPtnqOUU Sound for Video Session — History of the SHURE SM7 with Michael Pettersen]
[[Category:Shure| ]]

[[Category:Audio equipment manufacturers of the United States]]

[[Category:Microphone manufacturers]]
[[Category:Consumer electronics brands]]
[[Category:Companies based in Cook County, Illinois]]
[[Category:Electronics companies established in 1925]]
[[Category:Headphones manufacturers]]
[[Category:Niles, Illinois]]
[[Category:1925 establishments in Illinois]]
[[Category:Audio mixing console manufacturers]]
[[Category:DJ equipment]]
[[Category:American brands]]

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Module:SDcat (view source) (protected)
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Module:Side box (view source) (template editor protected)
Module:Side box/styles.css (view source) (template editor protected)
Module:String (view source) (protected)
Module:TableTools (view source) (protected)
Module:Time ago (view source) (template editor protected)
Module:URL (view source) (template editor protected)
Module:Unsubst (view source) (protected)
Module:WikidataIB (view source) (template editor protected)
Module:WikidataIB/nolinks (view source) (template editor protected)
Module:WikidataIB/titleformats (view source) (template editor protected)
Module:Wikitext Parsing (view source) (protected)
Module:Yesno (view source) (protected)

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Retrieved from "https://en.wikipedia.org/wiki/Shure"