Signing Time!
GenreChildren's television series
Created byRachel Coleman
Emilie Brown
Directed byDamian Dayton
StarringRachel Coleman
Liam Coleman[1]
Alex Brown
Aaron de Azevedo
Voices ofClara Poulsen
Alex Brown
Zachary Brown
Theme music composerRachel Coleman
Opening themeSigning Time! Theme
ComposersRachel Coleman
Lex de Azevedo
Country of originUnited States
Original languagesEnglish
ASL (vocabulary only)
No. of seasons2
No. of episodes26 (list of episodes)
Production locationSalt Lake City, Utah
Running time28–30 minutes
Production companyTwo Little Hands Productions
Original release
NetworkDirect-to-video (episodes 1–26)
ReleaseMay 1, 2002 (2002-05-01) [2] –
July 1, 2008 (2008-07-01)
Baby Signing Time!
Practice Time!

Signing Time! is an American television program targeted towards children aged one through eight that teaches American Sign Language. It is filmed in the United States and was created by sisters Emilie Brown and Rachel Coleman, the latter of whom hosts the series. Between 2006 and 2016[citation needed], it was syndicated by American Public Television to public television stations across the US.[3] Signing Time! is produced and distributed by Two Little Hands Productions,[4] which is located in Salt Lake City, Utah.

Signing Time’s multi-sensory approach encourages learning through three senses — visual, auditory and kinesthetic — and reaches children with diverse learning styles and abilities by encouraging interaction through signing, singing, speaking and dancing.

The series teaches signs for common words, questions, phrases, movements, colors, sports, days of the week, everyday objects, and common activities.[5]

From 2009 to 2012, Signing Time! interstitial music videos aired on the Nick Jr. channel.[6][7] As of October 4, 2010, public television stations were allowed to show the series for the next two years.[8][needs update]

History and conception

In 1996, Rachel Coleman had a child, Liam, who was discovered at 14 months old to have been deaf since birth. Subsequently, they learned sign language, first with Signing Exact English (SEE),[9] then with American Sign Language (ASL), so that they could learn to communicate. Coleman noticed that within six months, Liam's sign language vocabulary surpassed the vocabulary of hearing children their same age.[10]

The logo for Two Little Hands Productions
The Two Little Hands Productions logo

Coleman and her sister Emilie created a visual video for hearing children's learn ASL, and started Two Little Hands Productions, their production company. A foundation, Signing Time Foundation, also exists to teach ASL.[11]


Signing Time!

Coleman hosts the show, with her child Liam and nephew Alex also starring to provide support. In My First Signs, it was not originally planned for her to be in the videos, but she was added to demonstrate the signs because Alex and Liam could not consistently sign clearly enough to teach viewers the signs.[12]

The second season introduced a new format that includes new signs and more original music. Each program addresses a single theme, marked by a theme song, which is introduced verse by verse. In addition, new segments “ABC Time,” “Counting Time,” “Game Time,” “Story Time,” and “Hopping/Moving Time” explore the episode theme or other skills in a playful way.

Signing Time! Sentences is a three episode mini-series released in 2015 and 2016 geared toward older children and teens. In it Alex and Liam, both now in their late teens, return with Rachel to teach viewers the basics of American Sign Language grammar.

Baby Signing Time!

Baby Signing Time! is a sister series to Signing Time! It started in 2005 and is geared towards children aged 2 and younger; it is similar to the early volumes of Signing Time where the signs are introduced one at a time. It is much more musical than regular Signing Time and teaches basic ASL signs for a baby's needs and environment. Coleman hosts this series as well, though it features Alex and Liam as animated babies rather than their live-action counterparts.[13]

Signing Time on public television

The Signing Time Foundation funded the airing of Signing Time on public television stations around the country from 2006 to 2008. Signing Time began airing on public television stations nationwide in 2006 and went from being relatively unknown to having over 80% national cumulative carriage. It was the only show on national television teaching children to sign. Public television does not pay for programming, and in order to keep Signing Time on public television, the Signing Time Foundation was expected to produce and deliver 13 episodes annually, which would have totaled an annual cost of approximately 1.5 million dollarsUS, something that Signing Time's production company could not afford.[14][15]

As of October 4, 2010, public television stations were given the right to air Signing Time! for the next two years.[8][needs update]




Main article: List of Signing Time! episodes

Season / Series Episodes Originally aired
First aired Last aired
1 13 May 1, 2002 March 26, 2006
2 13 August 31, 2007 July 1, 2008
Baby Signing Time! 4 2005 2008
Practice Time! 2 April 26, 2006 June 23, 2006

Home media

Other items include printed materials such as board books and flash cards, Signing Time! clothing, and Signing Time! music CDs.

Awards and nominations

Awards and nominations for Signing Time!
Year Award Category Nominee Result / Refs[21]
2004 Association for Library Service to Children (ALSC) Notable Children's Videos Signing Time Series One, Volume 3: Everyday Signs Won[a][22]
2007 Parents' Choice Award DVD Signing Time! Practice Time ABCs Approved[b][23]
2008 35th Daytime Emmy Awards Outstanding Performer in a Children's Series Rachel Coleman, Signing Time! Nominated[24]

See also


  1. ^ The ALSC has a list of Notable Children's Videos, so more than one video can be listed.
  2. ^ This video won an Approved seal on the Parents' Choice Award among the six types of awards: Classic, Gold, Silver, Recommended, Approved, and "Fun Stuff"


  1. ^ a b "Meet Your "Sign It ASL" Instructors". Sign It!. Archived from the original on March 28, 2022. Retrieved April 11, 2022. Liam Coleman is a Deaf American actor known for inspiring the creation of, and starring in, the Signing Time series.
  2. ^ "Signing Time!". American Public Television. Archived from the original on October 23, 2013. Retrieved October 22, 2013.
  3. ^ "Signing Time on Public Television!". February 13, 2008. Archived from the original on February 13, 2008. Retrieved March 3, 2012.
  4. ^ "Two Little Hands Productions". Retrieved January 20, 2012.
  5. ^ a b c "Signing Time! Season Two". American Public Television. Retrieved October 22, 2013.
  6. ^ Signing Time! Blog (December 8, 2009). "Learn Sign Language » Nick Jr. Airs Signing Time Interstitial Music Series Beginning Dec. 9, 2009". Retrieved January 20, 2012.
  7. ^ "Say It Two Ways | Signing Time | Nick Jr. | Kids Sign Language". Nick Jr. December 4, 2011. Retrieved January 20, 2012.
  8. ^ a b Coleman, Rachel (October 4, 2010). "We Are BACK!". Rachel Coleman. Retrieved January 20, 2012.
  9. ^ Coleman, Rachel. "Word Order." Signing Time! Volume 4: Family, Feelings, and Fun. 2004. DVD. Two Little Hands Productions, 2004.
  10. ^ de Azevedo Coleman, Rachel. A Sign of the Times. 2005. Chicken Soup for the Entrepreneur's Soul: Advice & Inspiration for Fulfilling Dreams. By Jack Canfield, et al. Deerfield Beach, Florida: Health Communications, Inc., 2006. 167-169.
  11. ^ "Mission — Signing Time Foundation". Archived from the original on April 8, 2012. Retrieved April 2, 2012.
  12. ^ Coleman, Rachel (February 4, 2006). "The evolution of Signing Time". Archived from the original on February 24, 2012.
  13. ^ "Preemies Today, Vol. 3 Issue 3" (PDF). May 2005. Archived from the original (PDF) on October 23, 2013. Retrieved October 22, 2013.
  14. ^ Signing Time Foundation. "Operation Ghana". Archived from the original on June 5, 2008. Retrieved January 20, 2012.
  15. ^ Coleman, Rachel (November 13, 2008). "Signing Time is No Longer on Public TV". Archived from the original on December 30, 2009. Retrieved January 20, 2012.
  16. ^ Coleman, Liam (writer, producer, director) (March 31, 2021). Inner Dialogue (Short film) (in American Sign Language). Morpheyes Studio. Event occurs at 1:07. Archived from the original on April 11, 2022. Retrieved April 11, 2022 – via YouTube. What if we announce what our pronouns are? They/them
  17. ^ "Cochlear Implant - A New Study". Archived from the original on July 16, 2011. Retrieved January 20, 2012.
  18. ^ Brown, Alex; Coleman, Liam (2011). "Interview with Alex and Leah, part 2" (Interview). 4:40 minutes in. Archived from the original on August 4, 2016. Retrieved January 19, 2012. The type of sports I like are more like swimming, scootering, skateboarding, and one that's called parkour...
  19. ^ Coleman, Rachel (November 28, 2011). "Hopkins the Frog | Rachel Coleman".
  20. ^ "Signing Time! Fact Sheet". American Public Television. Retrieved October 22, 2013.
  21. ^ "Awards". Signing Time. Retrieved January 20, 2012.
  22. ^ "ALA | ALSC announces 2004 Notable Children's Videos".
  23. ^ "Signing Time! Practice Time ABCs". Retrieved October 22, 2013.
  24. ^ The Envelope April 30, 2008 (April 30, 2008). "Daytime Emmy nominations". Retrieved April 2, 2012.((cite web)): CS1 maint: numeric names: authors list (link)