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Silver Burdett
StatusDefunct
Founded1888
Defunct1999 Edit this on Wikidata
Country of originUnited States
Publication typesBooks
Nonfiction topicsMusic

Silver Burdett was an American primary education textbook publishing imprint previously operated by Pearson Education, which is a division of media conglomerate Pearson PLC. The trademark was last owned by Savvas Learning Company.[1]

History

Silver Burdett first formed as a company in 1888 when Frank W. Burdett purchased a controlling interest in the textbook publishing company, Silver & Company.[2] In 1962, it was acquired by Time Inc., and it became the distributor of Time-Life Books to schools and libraries.[2] In 1965 it became the first division of the General Learning Corporation, a multi-million dollar collaboration between Time Inc. and General Electric.[2] Simon & Schuster purchased it in 1986, and merged it with Ginn & Company, a leading el-hi (elementary school and high school) textbook publisher - which formed the imprint Silver Burdett & Ginn.[2] In 1998, Pearson PLC acquired Simon & Schuster's educational businesses (which included Silver Burdett & Ginn) from S&S parent Viacom, and created Pearson Education.[2]

Termination

Pearson closed Silver Burdett in 1999.[3] The Silver Burdett Ginn name persisted for some time as Silver Burdett Ginn Religion, a Catholic publishing division operated under Scott Foresman before it was sold to RCL Benziger in 2007 (which also acquired Benziger from McGraw-Hill in the same year).[4] The trademark registration for Silver Burdett Ginn was transferred to Savvas Learning Company after Pearson sold its US K-12 education division in 2020 and lapsed in 2021.[1]

References

  1. ^ a b "SILVER BURDETT GINN Trademark - Registration Number 1642763 - Serial Number 73830782 :: Justia Trademarks". trademarks.justia.com. Retrieved 2023-10-10.
  2. ^ a b c d e Pearson Education, History, retrieved 2008-10-19
  3. ^ "Six Macmillan Library Kids Imprints Closed". PublishersWeekly.com. Retrieved 2018-05-13.
  4. ^ "RCL Publishing LLC ("RCL Benziger"), a CFM Religion Publishing Group LLC division, announced today that it has acquired the assets of Silver Burdett Ginn Religion, a Scott Foresman imprint, from Pearson Education". Wicks Group. 2007-09-06. Archived from the original on 2013-12-03.
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