Sitel Television was founded on 22 January 1993, as the second private and independent TV station in North Macedonia. The current number of employees is approximately 150 (managing and editorial board, journalists, reporters, announcers, technical staff, marketing and administration) and there are also a large number of correspondents and external cooperators. Sitel TV airs many types of genres, including information, culture, arts, documentaries, entertainment, sports and children's programs. However, the main output is "Informative programming", which includes central news bulletins aired at 19:00 and 23:00 (or 23:15), short news aired at 16:00, as well as round tables, interviews and dialogues.
Recent polls of viewers suggest that Sitel TV is the most watched television broadcaster in North Macedonia since the previously most popular A1 channel has slipped into insolvency.
In the beginning of 2007, Sitel TV began broadcasting its program over a satellite that covers everywhere in the world. Currently, it broadcasts on Eutelsat W2 and Intelsat 901 to audiences in Europe, USA, Canada and Australia.
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