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Social statistics is the use of statistical measurement systems to study human behavior in a social environment. This can be accomplished through polling a group of people, evaluating a subset of data obtained about a group of people, or by observation and statistical analysis of a set of data that relates to people and their behaviors.
Social scientists use social statistics for many purposes, including:
- the evaluation of the quality of services available to a group or organization,
- analyzing behaviors of groups of people in their environment and special situations,
- determining the wants of people through statistical sampling.