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SAARF
FoundedDecember 4, 1974 (1974-12-04)
PurposeDirect and publish media audience and product/brand research
Location
Websitesaarf.co.za
Formerly called
South African Advertising Research Foundation

The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]

It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]

It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]

History

Surveys

The surveys are done by Nielsen on behalf of SAARF.[1]

AMPS Features

Sample Size of Survey (per annum)[9][14]
Sample Size Urban Rural
1975 16 634
1985 22 474
1995 14 643
2002 29 791 24 616 5 175
2005 24 412 20 412 4 000
2013 25 108 21 112 3 996
Number of items covered in AMPS[9][15]
AMPS 1975 AMPS 1985 AMPS 1995 AMPS 2010B AMPS 2011B AMPS 2012B AMPS 2013B
Newspapers 45 36 41 52 53 55
Daily Newspapers 22 19 17 21 22 23
Weekly Newspapers 23 17 24 28 28 29
Bi-Weekly - - - 1 1 1
Monthly Newspapers - - - 2 1 2
Supplements 0 0 40 127 133 129
Magazines 34 35 44 162 148 146
Radio Stations 9 18 28 187 205 228 240
TV Channels 0 4 6 159 171 167
TV Terrestrial 0 4 6
TV Satellite 0 0 0

See also

References

  1. ^ a b c d "SAARF Website". Retrieved 17 September 2013.
  2. ^ a b "SAARF changes name, retains acronym". Retrieved 23 September 2013.
  3. ^ a b "SAARF has had a name change". Retrieved 23 September 2013.
  4. ^ "Do we need SAARF? Yes!". Retrieved 23 September 2013.
  5. ^ "Traversing South Africa's media research landscape". 7 August 2013. Retrieved 23 September 2013.
  6. ^ "Government Communications: SAARF (2002)". Retrieved 23 September 2013.
  7. ^ a b c d e f "All about SAARF and the AMPS family of surveys". Retrieved 17 September 2013.
  8. ^ a b c d e f "The SAARF Levy: A short history…and a review of the current situation". Retrieved 23 September 2013.
  9. ^ a b c d A History of SAARF (1974 - 1999).
  10. ^ "SAARF (Methodology)". Retrieved 2 October 2013.
  11. ^ "SABC, e.tv support NAB resignation from Saarf". 27 June 2013. Retrieved 30 September 2013.
  12. ^ "Saarf/NAB future: broadcasters relish in rocking the boat". Retrieved 30 September 2013.
  13. ^ "SAARF remains without a chairman of the board". 8 July 2013. Retrieved 2 October 2013.
  14. ^ "SAARF Technical Reports". saarf.co.za. Retrieved 2 October 2013.
  15. ^ "AMPS Presentations". saarf.co.za. Retrieved 2 October 2013.

External links

Greater Johannesburg
Categories