The Space Coast is a region in the U.S. state of Florida around the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station. It is one of several "themed" coasts around Florida. All of NASA-launched crewed spaceflights (running from Project Mercury in 1961 to and from the end of the Space Shuttle program in 2011) have departed from either KSC or Cape Canaveral. The Space Force Station has also launched unmanned military and civilian rockets. Cities in the area include Port St. John, Titusville, Cocoa, Rockledge, Cape Canaveral, Merritt Island (unincorporated), Cocoa Beach, Melbourne, Satellite Beach, Indian Harbour Beach, Indialantic, Melbourne Beach, Palm Bay, and Viera (unincorporated). Most of the area lies within Brevard County. It is bounded on the south by the Treasure Coast, on the west and north by Central Florida (and is economically tied to that region), and on the east by the Atlantic Ocean.
One reason rockets are launched in Florida has to do with the Earth's rotation. The Earth rotates most quickly at the equator, and to take advantage of this, in adding to the orbital velocity of the rocket, it is most beneficial to launch from a southerly location (near the equator). In addition, to take advantage of the direction of rotation of the planet, launching from a location on an easterly coast where there is no inhabited population where debris would land in an emergency would be ideal for both the safety of the people on the ground and for fuel efficiency of the rocket. The only locations in the United States capable of this are on the east coasts of Florida, Texas, and Puerto Rico, but given the high population densities in coastal Texas, South Florida, and Puerto Rico, the Space Coast is often considered the best location when all factors are taken into account.
When the region became too heavily populated to be served by only one area code, a local resident Robert Osband (aka Richard Cheshire) discovered that area code 321 was not assigned to any other territory (though it was being considered for the suburban Chicago area).[notes 1] If each number is pronounced individually—"3, 2, 1"—the pronunciation resembles the countdown before liftoff; thus, the resident petitioned for the code to be assigned to the Space Coast region. His efforts were popular among local residents and resulted in success; the new code officially became effective on November 1, 1999.
Because it is home to Kennedy Space Center and Cape Canaveral Space Force Station the local area is popular with visitors to watch rocket launches in person. Over 100,000 people are believed to have been present in February 2018 for the Falcon Heavy test flight. It is home to Kennedy Space Center Visitor Complex, US Space Walk of Fame, and the Air Force Space and Missile Museum. nearly 1 million people were present to watch the last space shuttle launch in 2011. 150,000 people were present for the Crew Dragon Demo-2 launch. The area is also home to many space-themed businesses. 750,000 to 900,000 people gathered on the space coast to watch the Apollo 11 launch in 1969.
The area also sees Christmas tourism, as thousands of people attend the Surfing Santas festival in Cocoa Beach (by Cape Canaveral) over the holiday season.
Brevard Business News is a weekly newspaper in Melbourne, Florida, United States covering business news and trends for the Space Coast. Fred Krupski started Brevard Business News in 1981, and Adrienne B. Roth purchased it in 1986.