Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter.[1] Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom and Thursday Night Football in the United States.

In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row.[2] The channel was shut down in October 2023.[3]

Channels

Prime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.

In the United States the channels include, MLB.TV,[4] NBA League Pass (which includes NBA TV),[5][6] Paramount+ (which includes select sporting events from CBS Sports),[7] PGA Tour Live,[8] Motortrend,[9] MOTV,[10] FuelTV,[11] Max (which includes all sporting events from Warner Bros. Discovery Sports) and The Surf Network.[12]

In the United Kingdom the channels include, Premier Sports,[13] Discovery+ Sport,[14] and La Liga TV.[15]

In France the channels include, Golf Channel[16] and Le Pass Ligue 1.[17]

In Brazil the channels include NBA, Premiere[18] and Paramount+ (Copa Libertadores and Copa Sudamericana events).[19]

Current rights

Australia

Austria

Brazil

Canada

France

Germany

India

Italy

Japan

Mexico

Sweden and Denmark

United Kingdom

United States

Global

Former rights

Sports Talk

Sports Talk
CountryUnited States
NetworkSports on Amazon Prime Video
Programming
Language(s)English
Picture format720p (HD, variable due to user bandwidth)
Ownership
OwnerAmazon
ParentAmazon Prime Video
Embassy Row
History
LaunchedDecember 1, 2022 (2022-12-01)
ClosedSeptember 31, 2023 (2023-09-31)

Sports Talk was a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row offered on Amazon Prime and Amazon Freevee.[53] Launched in December 2022, live programming was aired from 8 a.m. to 8 p.m. eastern time each weekday. Shows on the channel included Bonjour Sports Talk, The Cari Champion Show, Game Breakers, From the Desk Of Master T, The Power Hour, The Greatest Hour of All Time, and The Backup Plan. Notable on-air talent included Ben Lyons, Cari Champion and Rennae Stubbs.[2] The channel shutdown in October 2023.[3]

References

  1. ^ Scott Soshnick (2017-04-17). "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg.com. Retrieved 2017-08-03.
  2. ^ a b "Prime Video Announces Sports Talk". Sports Video Group. 2022-11-14. Retrieved 2023-08-24.
  3. ^ a b "Amazon Prime Video Reportedly Set to End 'Sports Talk' Block". Barrett Sports Media. September 28, 2023. Retrieved November 12, 2023.
  4. ^ "MLB.TV". amazon.com. Retrieved 2022-04-11.
  5. ^ "NBA League Pass". amazon.com. Retrieved 2022-04-11.
  6. ^ "NBA TV". amazon.com. Retrieved 2022-04-11.
  7. ^ "Paramount+". primevideo.com. Retrieved 2022-04-11.
  8. ^ "PGA Tour Live". primevideo.com. Retrieved 2022-04-11.
  9. ^ "Motortrend". primevideo.com. Retrieved 2022-04-11.
  10. ^ "MOTV". primevideo.com. Retrieved 2022-04-11.
  11. ^ "FuelTV". primevideo.com. Retrieved 2022-04-11.
  12. ^ "The Surf Network". primevideo.com. Retrieved 2022-04-11.
  13. ^ "Premier Sports". amazon.co.uk. Retrieved 2022-04-11.
  14. ^ "Discovery+". amazon.co.uk. Retrieved 2022-04-11.
  15. ^ "La Liga TV". amazon.co.uk. Retrieved 2022-04-11.
  16. ^ "Golf Channel". amazon.com. Retrieved 2022-04-11.
  17. ^ "Ligue 1". amazon.com. Retrieved 2022-04-11.
  18. ^ "Premiere acerta parceria com Amazon Prime Video para distribuição de jogos do futebol brasileiro". ge (in Brazilian Portuguese). 2021-06-11. Retrieved 2023-05-18.
  19. ^ "Paramount+: como assinar e quanto custa para ver jogos da Libertadores e da Sul-Americana | Goal.com Brasil". www.goal.com (in Brazilian Portuguese). 2023-05-03. Retrieved 2023-05-18.
  20. ^ "Amazon secures rights in Australia to screen all cricket World Cups and ICC events". The Guardian. December 4, 2023. Retrieved December 4, 2023 – via Australian Associated Press.
  21. ^ a b Bresaola, Riccardo (February 1, 2024). "Wimbledon moves from Sky to Amazon in Germany and Austria". Sportcal. Retrieved December 14, 2023.
  22. ^ "Amazon Prime Video transmitirá Copa do Brasil sem custo adicional a assinantes". Poder360 (in Brazilian Portuguese). Retrieved 2022-08-26.
  23. ^ "Saiba onde assistir a Copa do Brasil 2023". Esporteemidia.com (in Brazilian Portuguese). 2023-01-30. Retrieved 2023-01-30.
  24. ^ "Amazon Prime Video compra direitos de transmissão da NBA para o Brasil". TudoCelular.com (in Portuguese). 2022-10-17. Retrieved 2022-10-20.
  25. ^ a b "ONE, Prime Video Reveal Dates For Five American Primetime Events". onefc.com. 21 July 2022. Retrieved 2023-08-24.
  26. ^ "Amazon Scores "Historic" Deal To Stream Ligue 1 Soccer in France". Deadline.com. 11 June 2021. Retrieved 2022-04-16.
  27. ^ "Amazon Nets Domestic Rights for French Open Night Sessions". sporttechie.com. Retrieved 2022-06-05.
  28. ^ Cohen, Andrew. "Amazon Will Broadcast Champions League Matches in Germany for 2021-22 Season". Sports Business Journal. Street & Smith's Sports Group. Retrieved 2022-04-22.
  29. ^ "Amazon Prime Video India Takes New Zealand Cricket Rights – Global Bulletin". variety.com. 20 December 2020. Retrieved 2023-08-24.
  30. ^ "Soccer-Amazon secures rights to screen Champions League matches in Italy". reuters.com. 18 December 2020. Retrieved 2022-04-12.
  31. ^ "Prime Video Presents Live Boxing Featuring Tenshin Nasukawa's Boxing Debut Bout Livestreamed Exclusively on Prime Video April 8". press.amazonstudios.com. 13 February 2023. Retrieved 2023-08-24.
  32. ^ "NBA, Amazon partner to air games in Mexico". Sports Business Journal. January 17, 2024. Retrieved January 17, 2024.
  33. ^ Saleh, Tariq (March 27, 2024). "Amazon to show Premier League in Denmark and Sweden through Viaplay deal". Sportcal. Retrieved March 28, 2024.
  34. ^ "Premier League agrees TV rollover deal". BBC Sport. Retrieved 2021-05-13.
  35. ^ Roxborough, Scott; Szalai, Georg (2022-07-01). "Amazon Buys U.K. Champions League Soccer Rights in Groundbreaking Deal". Hollywood Reporter. Los Angeles: Penske Media Corporation. Retrieved 2023-08-25.
  36. ^ "NFL completes long-term media distribution agreements through 2033 season". NFL.com. Retrieved 2021-03-22.
  37. ^ "New York Yankees Will Stream 21 Games Regionally On Amazon Prime Video". forbes.com. Retrieved 2022-04-11.
  38. ^ "NWSL announces landmark media partnerships with CBS Sports, ESPN, Prime Video and Scripps Sports". NWSL (Press release). November 9, 2023. Retrieved November 12, 2023.
  39. ^ "Seattle Storm announces new streaming deal with Prime Video". kiro7.com. 21 April 2022. Retrieved 2022-04-21.
  40. ^ "Overtime Elite, Amazon Agree to Media Rights Contract to Broadcast Games, TV Series". Bleacher Report. 2 November 2022. Retrieved 2023-08-24.
  41. ^ "NASCAR announces historic media rights agreements with FOX, NBC, Amazon and Warner Bros. Discovery". NASCAR.com. 29 November 2023. Retrieved 2023-11-29.
  42. ^ "Amazon and the WNBA Reach Multi-Year Deal to Stream 16 Regular-Season Games and the Commissioner's Cup Championship on Prime Video". WNBA.com. Retrieved 2022-04-11.
  43. ^ "Amazon Prime signs on to stream professional pickleball tournaments". CNBC. 26 May 2023. Retrieved 2023-08-24.
  44. ^ "Amazon Expands Foray Into Sports Streaming in Australia, Adds Celebrity Touch (EXCLUSIVE)". Variety. 12 April 2022. Retrieved 2023-08-24.
  45. ^ "Association of Volleyball Professionals Partners with Amazon Prime Video to Deliver Global Coverage of AVP Pro Beach Volleyball Tour". Business Wire. December 14, 2017. Retrieved January 19, 2024.
  46. ^ "Japan's 2023 World Baseball Classic games picked up by Amazon in domestic market". sportspromedia.com. 26 January 2023. Retrieved 2023-08-24.
  47. ^ "Amazon Prime Video to carry Seattle Sounders matches in new deal through 2022". mlssoccer.com. 18 August 2020. Retrieved 2023-08-24.
  48. ^ "Sky Sports secured US Open UK rights after eight-year gap". mlssoccer.com. 15 December 2022. Retrieved 2023-08-24.
  49. ^ "ATP And ATP Media Partner With Amazon Prime Video To Deliver Global Coverage Of The Next Gen ATP Finals - Next Gen ATP Finals".
  50. ^ Sweney, Mark (2017-08-01). "Amazon outbids Sky to win exclusive ATP tour tennis rights". The Guardian. ISSN 0261-3077. Retrieved 2017-08-02.
  51. ^ "ATP And ATP Media Expand Partnership With Amazon Prime Video - ATP World Tour - Tennis".
  52. ^ "Amazon wins exclusive rights to WTA in four-year deal, Prime Video to be the home for tennis in the UK and Ireland". NFL.com. Retrieved 2022-04-12.
  53. ^ Forristal, Lauren (2022-11-14). "Amazon launches 'Sports Talk' on Prime Video to give sports fans 12 hours of live daily content". techcrunch.com. Retrieved 2023-08-24.
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