StarTimes is a Chinese electronics and media company in Sub-Saharan Africa.
StarTimes offers digital terrestrial television and satellite television services to consumers, and provides technologies to countries and broadcasters that are switching from analog to digital television. As of July 2020[update], StarTimes operates in 30 countries, serving 13 million DVB subscribers and 20 million OTT users.[1]
StarTimes Group was founded in 1988 by Chinese engineer Pang Xinxing,[2] who is also the company's current chairman. In 2002, StarTimes began to expand its business to Africa. In 2007, it became the first digital television operator licensed by Rwanda.[2] Since then, StarTimes has established subsidiaries in 30 African countries.
In 2009, StarTimes and the Tanzania Broadcasting Corporation formed a joint venture to roll out digital migration.[3] In February 2016, StarTimes was awarded a DTH license in Ivory Coast.[4] Operations began in October 2016.[5]
On 23 November 2016, StarTimes was one of the three companies selected by the Pakistan Electronic Media Regulatory Authority (PEMRA) to establish and operate DTH distribution services in Pakistan for 15 years.[6] On 2 September 2017, the Government of Chad and StarTimes signed an agreement on digital migration. After a lengthy process, StarTimes was chosen to build a Digital Terrestrial Television network that will include digitization of national infrastructures, television broadcast and reception.[7] In 2018, StarTimes began to implement "Access to satellite TV for 10,000 African villages", a China-Africa cooperation project aimed at giving rural areas of Africa access to digital media.[8][9]
In 2017, the Zambia National Broadcasting Corporation (ZNBC) and StarTimes launched TopStar Communication Company Limited, a public signal distributor and Zambia's official digital migration agent, as a joint-venture.[10]
In June 2018, StarTimes launched ON, a video streaming service (OTT) giving access to dozens of channels in Africa.[11]
In 2020, StarTimes e-shopping platform, StarTimes GO was launched. This interactive online shopping platform is supported by TV, Online and Phone call services and available across Africa.[12][13][14]
Seminar
In 2011, StarTimes hosted the first African Digital TV Development Seminar, which has been held for seven consecutive years; it is a talking shop for African countries to discuss digital migration in Africa.[15] The 8th edition of the Seminar held in Beijing in June 2018 had over 400 delegates, dignitaries, heads of broadcasting corporations and guests from 48 African and Asian countries.[16]
Sports broadcasting
In 2015, StarTimes signed an exclusive broadcasting contract with the Bundesliga for five years in all sub-Saharan countries, on its StarTimes Sports channels, becoming Bundesliga's partner in Africa.[17] This resulted in StarTimes and DFL Deutsche Fussball Liga organizing the StarTimes-Bundesliga Legends Tour where Bundesliga players like Lothar Matthäus, Jay-Jay Okocha and Sunday Oliseh visit African countries every year. In December 2015, Jay-Jay Okocha and Sunday Oliseh visited Nigeria, Ghana and Kenya.[18]
In 2015, StarTimes obtained the rights to televise French Ligue 1 and Italian Serie A in Sub-Saharan countries.[19] In July 2015, it signed a five-year broadcasting contract for the International Champions Cup (ICC).[20] In June 2016, StarTimes also signed a three-year exclusive broadcasting contract with the Chinese Super League for Sub-Saharan Africa.[21]
In November 2016, StarTimes Group signed a media agreement with Ghana Football Association to promote the Ghana Premier League in Sub-Saharan Africa and the infrastructural development of the game in the West African country during the coming decade.[22] In January 2020, one month after losing the franchise, StarTimes won the bid and was named as Television Rights Holder of the Ghana Premier League and the FA Cup.[23]
In April 2017, StarTimes secured media rights for 2018 FIFA World Cup in Russia and the other 2017-2018 FIFA events in all 42 territories of Sub-Saharan Africa (except for the World Cup 2018 and the FIFA Confederations Cup Russia 2017 in South Africa).[24] StarTimes also signed a partnership with Ivoirian football club ASEC Mimosas.[25] On 19 July 2017, StarTimes acquired exclusive media rights in Sub-Saharan Africa for FIBA's national team competitions from 2017 to 2021, including the 2019 FIBA Basketball World Cup in China.[26]
On 9 August 2018, StarTimes and Federation of Uganda Football Associations (FUFA) announced that StarTimes acquired both the naming and broadcast rights of the Uganda Premier League and FUFA Big League for a 10 years period.[27] In September 2018, StarTimes launched a live telecast of UEFA Europa League. StarTimes will broadcast UEFA Europa League in all Sub-Saharan Africa except South Africa, Lesotho and Swaziland. It has been awarded exclusive rights for English, Portuguese and local languages in English-speaking and Portuguese-speaking areas until 2021.[28] In November 2018, StarTimes acquired exclusive media rights to Coppa Italia and Supercoppa Italiana in Sub-Saharan Africa, ending in the 2020/2021 season.[29]
StarTimes Solar Home System includes a suit of solar panel and battery, 4 LED lights, a digital TV set, a suit of satellite TV access equipment, and two years of pay-TV subscription.[35]
Digital televisions
In 2016, StarTimes launched a digital television that supports signal inputs of both terrestrial digital television (DTT) and satellite television (DTH) without a decoder.[36] Africa is going through digital television migration.[37]
Decoders
StarTimes developed 2-in-1 combo decoders or Dual Mode Decoders that can support both DTT and DTH services which were not common in some decoders.[38]
Projector TV
StarTimes Projector TV can project a greater-than-120 in (300 cm) picture onto a wall using DLP technology and LED light source. External devices like DVD players, decoders, and computers can be connected.[39]
Philanthropy
Ebola epidemic
During the Ebola epidemic in 2014, StarTimes launched several operations in Guinea and Nigeria to raise awareness among local population. In Guinea, StarTimes made a video about Ebola virus and precautionary measures, and distributed sanitation materials to the local communities.[40][41] In Nigeria, StarTimes produced educational materials, distributed gloves and masks, and put Ebola prevention info on its website and Facebook account.[42]
StarTimes-UNAIDS cooperation
On 12 May 2017, the Joint United Nations Programme on HIV/AIDS (UNAIDS) and StarTimes signed a memorandum of cooperation that made official a cooperation that started a year before "to reduce the impact of HIV across Africa by disseminating messages to the general public to increase awareness of HIV and UNAIDS’ work and reduce stigma and discrimination of people living with HIV and populations affected by HIV".[43] The first act of this cooperation was on World AIDS Day, 1 December 2016, when StarTimes broadcast UNAIDS' HIV prevention videos on its African networks in English and French until the end of the month.[44][45]
On 8 October 2018, British newspaper Financial Times reported increase in Zambia's monthly television levy that funds the country's state broadcaster Zambia National Broadcasting Corporation (ZNBC), allegedly a result of a joint venture between StarTimes and ZNBC, which established a joint venture named TopStar, of which StarTimes owns 60%, to operate multi-channel television services in the country, and was backed by the Export–Import Bank of China. ZNBC borrowed US$273 million from this bank, but it is rumored it could not repay the debt and it was alleged that the broadcaster increased the monthly levy to clear its debt.[47] The Financial Times has also reported about other practices related to China's debt-trap diplomacy and the Chinese Embassy in the UK have since issued counterclaims.[48]
A Nigerian research published in 2024 shows the "Access to satellite TV for 10,000 African villages" project that StarTimes initiated does not have the impact it promotes, while most of the equipments in Nigeria went idled due to unable to pay subscription fees after the one-year trial and lack of electricity.[53]
See also
StarSat: StarTimes owns 20% of stakes of the South African satellite television provider.
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