Star Jalsha was officially launched on 8 September 2008 and is the first non-regional, non-Hindi and non-English channel of Star Network.[1][2] This was Star India's second Bengali-language television channel of Star India after Star Ananda. In 2011, it was launched on the OSN platform in the Middle East.[3] Its original logo style was also used by Marathi GEC Star Pravah. It was different from the logo style used by most Star channels until the early 2010s, such as Star Plus (until 2010), Star Vijay (until 2017) and Star Jalsha's Bangla sister channel Star Ananda (until Star TV sold its news networks to the ABP Group on 1 June 2012, two weeks before Star Jalsha's rebrand).
On 17 June 2012, during a special event Cholo Paltai, it rebranded with a new diamond star logo and graphics for the first time since its launch.[4] On 22 November 2012, the channel was launched in UK.[5]
The channel launched its own high-definition feed, along with Jalsha Movies HD, on 14 April 2016.[6] They were the first Bengali-language HD channels in India.[7]
In 2018, Sagnik Ghosh became the head of the channel.[8] On 17 February 2019, during a special event called Jalsha Doshe Dosh (Meaning Ten-on-Ten), on account of Star Jalsha's 10th birthday, the channel rebranded for the second time from a white logo with red accents to a red logo with blue accents. It also introduced new coloured graphics after almost 7 years, which are not red and white in the history of the channel, but predominantly turquoise blue with the hints of golden and yellow. The serials also no longer use their own logo. Instead, they use the Kohinoor font for the name of the serial in the cover picture of a particular serial. However, in recent past, the reality shows and events have featured their own logos in the channel with Star Jalsha's Bengali font Kohinoor Bangla.[9]
On 2 October 2021, Star Jalsha, along with other foreign television channels that did not provide clean feeds, was temporarily suspended from broadcasting in Bangladesh.[10] However, on 18 October 2021, Star Jalsha resumed broadcasts in the country with clean feed.[11]
Star Jalsha Movies (commonly known as Jalsha Movies) is an Indian Bengali-Language movie channel operated by Disney Star a subsidiary of Disney India It was launched on 16 December 2012 as a sister channel of Star Jalsha.
Star Jalsha Josh
Star Jalsha Josh (or Jalsha Josh) is an upcoming Bengali language youth entertainment television channel from the broadcaster.[21] It was originally planned to be launched on 1 December 2021, but was postponed due to issues involving the implementation of the Telecom Regulatory Authority of India's New Tariff Order 2.0.[22]
Reception
Within its launch after seven months, Star Jalsha became the most watched Indian Bengali-language channel in April 2009.[23]
