Starbar

Product type	Confectionery
Introduced	1976 [1]
Related brands	List of Cadbury products
Markets	Worldwide
Tagline	"...next time you're having an energy crisis" (1970s) "the munchiest bar ever" (1970s/80s/90s)
Website	https://www.cadbury.co.uk/products/cadbury-starbar-11308

Starbar is a brand of chocolate bar manufactured by Cadbury. The bar has chocolate covering and is filled with caramel and crushed roasted peanuts. The product is also sold in Canada and Germany under the name Wunderbar.

History

The Star Bar was launched in 1976. It was accompanied by a space-themed TV advert by Richard Williams Animation Studio, London with the tagline "...next time you're having an energy crisis".^[2] The bar was later promoted as "the munchiest bar ever". It was also promoted in the UK in the mid-1980s with a postal offer (3 wrappers plus P+P could be turned in for a Starbar Ruler, Pencil and a copy of Douglas Adams' The Restaurant at the End of the Universe).^{[citation needed]}

In 1989, it briefly became a peanut version of the Boost, only to return to Starbar (now written as one word) in 1994.^[3]

In Canada and Germany, Wunderbar is a Cadbury Adams product marketed under the license of Cadbury UK Limited. It is also available in a package of "minis" and in a 12 g size for Halloween.

Since January 2012, Starbars have been available in the Nordic countries, manufactured by Marabou Sweden (owned by Mondelēz International who also owns Cadbury).

Starbar was introduced to Australia in November 2012 (made in Ireland); however, it is no longer available and no longer listed on the Cadbury Australia website.^[4]