Product typeLemon-lime soft drink
CountryUnited States
IntroducedJanuary 1, 2023; 7 months ago (2023-01-01)
Related brandsSierra Mist

Starry is a lemon-lime soft drink distributed in the United States by PepsiCo. Distribution first began in January 2023. The brand is aimed at competing against Coca-Cola's Sprite and Dr Pepper's 7 Up. Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category.[1][2] Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.


In July 2022, it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist.[3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo.[4]

A can of Starry Lemon-Lime

The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z.[5][6][7] Bloomberg Businessweek reported industry analysts suggested a successful campaign to grab market share could mean taking 5–10% market share away from Sprite.[8]


Starry is sold in cans in either 7.5 ounce or 12 ounce sizes, and in plastic bottles ranging in size from 16 ounces to two liters.[9] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives.[10] Starry uses high-fructose corn syrup as a sweetener, unlike Sierra Mist, which was sweetened using cane sugar before it was discontinued.[11]


Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist,[12] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market.[13] Starry has been described as being more "Citrusey" than Sierra Mist.[11]


  1. ^ Simauchi, Kevin (January 11, 2023). "PepsiCo ends Sierra Mist, launches Starry to take on Sprite". Honolulu Star-Advertiser. Retrieved January 14, 2023.
  2. ^ Snider, Mike. "Goodbye, Sierra Mist. Hello to Starry, Pepsi's new lemon-lime soda to take on Sprite". USA TODAY. Retrieved January 14, 2023.
  3. ^ "PepsiCo Launches Starry, A New Lemon-Lime Soda For the Kids, AKA, Gen Z". Retrieved January 14, 2023.
  4. ^ "Starry Lemon Lime – Trademark Application of Portfolio Concentrate Solutions Unlimited Company – Serial Number 97534420". Retrieved January 7, 2023.
  5. ^ "Pepsico to Launch New Sprite Competition to Target Gen Z". Ad Age. January 6, 2023.
  6. ^ "PepsiCo Partners". Retrieved January 7, 2023.
  7. ^ "PepsiCo Launches Starry, A New Lemon-Lime Soda For the Youngsters, AKA, Gen Z | Dieline". October 16, 2022.
  8. ^ Pulley, Brett (April 21, 2023). "Sprite Is So Popular That Pepsi Launched a New Lemon-Lime War". Bloomberg Businessweek. Retrieved April 29, 2023.
  9. ^ "Soft Drinks | Beverages". Retrieved January 14, 2023.
  10. ^ "Starry". Retrieved January 14, 2023.
  11. ^ a b Romero, Gabby (April 14, 2023). "We Taste-Tested Starry And Sierra Mist To See If They're Actually Different". Delish. Retrieved April 29, 2023.
  12. ^ "Pepsi Replaces Sierra Mist with New Citrus Soda Starry". Peoplemag. Retrieved January 14, 2023.
  13. ^ "RIP, Sierra Mist: Pepsi is ditching it for a new lemon-lime soda". January 11, 2023. Retrieved January 14, 2023.