|Product type||Lemon-lime soft drink|
|Introduced||January 1, 2023|
|Related brands||Sierra Mist|
Starry is a lemon-lime soft drink distributed in the United States by PepsiCo. Distribution first began in January 2023. The brand is aimed at competing against Coca-Cola's Sprite and Dr Pepper's 7 Up. Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.
In July 2022, it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist. The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo.
The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z. Bloomberg Businessweek reported industry analysts suggested a successful campaign to grab market share could mean taking 5–10% market share away from Sprite.
Starry is sold in cans in either 7.5 ounce or 12 ounce sizes, and in plastic bottles ranging in size from 16 ounces to two liters. Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives. Starry uses high-fructose corn syrup as a sweetener, unlike Sierra Mist, which was sweetened using cane sugar before it was discontinued.
Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist, while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market. Starry has been described as being more "Citrusey" than Sierra Mist.