Stefan Swanepoel
Stefan Swanepoel 2016.png
Born (1958-01-05) January 5, 1958 (age 64)
CitizenshipAmerican (2002–present)
Alma materUniversity of Pretoria
University of Johannesburg
OccupationAuthor, public speaker, management consultant
Spouse(s)Era Swanepoel
Children2 sons (Tinus and DJ)
Parent(s)Dr. Z Swanepoel and the late Monica E. Swanepoel

Stefan J. M. Swanepoel (/ˈswɒnəpl/; born January 5, 1958), is an American business executive, author and real estate businessperson.[1] He has served as president of two non-profit organizations and seven companies, including a New York-based global franchise network. He is most known as a business and trends author, having written more than 20 books and reports.[2] His books have been listed on the New York Times [3] and Wall Street Journal[4] bestseller lists.

Early life

Swanepoel was born in Nairobi, Kenya. He holds a bachelor's degree in science from the University of Pretoria, a master's degree in business economics from the University of Johannesburg, and diplomas in arbitration, mergers and acquisitions, real estate, computer science] and marketing. Swanepoel has been an industry researcher[5] of real estate trends for over three decades[6] and is recognized as a global real estate expert.[7] His Swanepoel Trends Report is an annual analysis of how changes impact the real estate business and affect real estate brokers, agents and home buyers.[8]


Swanepoel is a proponent of the evolution of the Internet, mobile technology] and transparency of information in the home-buying transaction.[9] In 1998 Swanepoel predicted that technology and consolidation would be the single biggest change catalysts the real estate industry would experience.[10][11][12][13] In 2006 Swanepoel warned that large numbers of agents were entering the real estate industry,[14] and in 2009 he wrote that far too many agents were licensed and that this was dragging down overall productivity, standards and the image of real estate agents in general. Research in two markets found that more than half of all licensed agents had no listings or sales during the previous year [15] and that every year hundreds of thousands of agents never even sell one house.[16] Swanepoel has often stated that the real estate brokerage industry has a "merry-go-round approach" because it is too easy to get a real estate agent license; he believes it is too easy to move from one company to another.[17] Throughout his various reports Swanepoel has forecast that newspapers and other print media will be the biggest casualty of reduced advertising dollars and the growth of the Internet[18]

In 2007 Swanepoel detailed new business models as a fundamental business trend in the industry and warned that real estate brokers clinging to the traditional model with old compensation plans, large infrastructure and many physical locations were going to see their market share erode.[19] Despite the entry of new data aggregators and Web portals, that Swanepoel predicted and supports, he has dating back to the 90s also been a strong proponent that real estate agents have an important role in the home buying transaction.[20][21] He said that the 2014 acquisition of Trulia by Zillow and of Move (company) by News Corp was beneficial to buyers and sellers of homes, because it would improve innovation and the quality of real estate information.[22][23]

Industry Rankings

The Swanepoel Power 200 (SP200) is an annual list of the 200 most powerful people in residential real estate in northern America (United States and Canada). The list is described as the most comprehensive list [24] of influential CEOs, thought leaders and senior executives ever assembled in the residential real estate brokerage business.[25] The rankings [26] are based on multiple criteria that take into account the individual's personal influence, his/her tenure in the industry, the office he or she holds, the decision-making power of said office, the financial resources of the company or organization, the company or organization's significance and contribution to the industry, the company's geographic reach, and his or her recent activities, growth, and potential.[27]

D.A.N.G.E.R. Reports

A study that analyzes the residential real estate business and outlines the 50 largest threats to the business was released by the National Association of Realtors during their May 2015 annual Legislative meetings in Washington. NAR functions as a self-regulatory organization for residential real estate brokerage industry and with over 1.1 million members,[28] is the largest trade association[29] in the United States. The report, titled the D.A.N.G.E.R. Report (acronym for Definitive Analysis of Negative Game Changers Emerging in Real Estate) was researched and authored by Stefan Swanepoel.[30][31][32][33][34][35][36] A similar study of the residential real estate market in Canada was commissioned by the Canadian Real Estate Association. The report identifying 36 specific threats and challenges for brokers and agents was released in March 2016.[37][38]

Partial bibliography


  1. ^ IT Business Net, May 18, 2015
  2. ^ Forbes, April 12, 2011
  3. ^ New York Times, March 20, 2011.
  4. ^ Wall Street Journal, March 6, 2011.
  5. ^ Virtual Strategy Magazine Virtual Strategy Magazine, March 10th, 2013
  6. ^ Orange County Register The Orange County Register , March 23rd, 2010.
  7. ^ Pacific Business News Pacific Business News, April 22, 2013.
  8. ^ Tips on picking a real-estate agent Wall Street Journal Online, August 27, 2006.
  9. ^ Virtual Strategy Magazine Virtual Strategy Magazine, March 10th, 2013
  10. ^ Cape Gazette Cape Gazette, January 21, 2013.
  11. ^ Scoop Business Scoop Business, July 18, 2008.
  12. ^ Orange County Register The Orange County Register, March 21, 2009
  13. ^ Sun Sentinel Sun-Sentinel, July 24, 2003
  14. ^ Wall Street Journal: Tips on Picking a Real-Estate Agent Wall Street Journal Online, August 27, 2006
  15. ^ The Press of Atlantic City The Press of Atlantic City, December 10, 2009.
  16. ^ MSN Real Estate Archived 2013-09-27 at the Wayback Machine MSN Real Estate.
  17. ^ Los Angeles Times LA Times, December 29, 2011.
  18. ^ Scoop Business Scoop Business, July 18, 2008.
  19. ^ SignOnSanDiego: Cut-rate or cut-throat? San Diego Union Tribune, May 20, 2007.
  20. ^ Chicago Tribune Chicago Tribune , December 19, 1999.
  21. ^ Bloomberg, October 15, 2013
  22. ^ Seattle Times, May 16, 2015
  23. ^ Financial Times, May 12, 2015
  24. ^ REALTOR Mag, January 9, 2014
  25. ^ Marketwatch, January 10, 2014
  26. ^ Yahoo Finance, January 9, 2014
  27. ^ Wall Street Journal, January 10, 2014
  28. ^ NAR Historic Membership Report
  29. ^ National Trade and Professional Associations (2008), 43rd ed., ISBN 978-1-880873-56-4
  30. ^ Realtors see marginal agents as major threats to industry “Bloomberg News” June 24, 2015
  31. ^ Harney, Kenneth R. (2015-06-10). "Realtors issue a blunt assessment of problems facing their business". Washington Post. ISSN 0190-8286. Retrieved 2018-01-11.
  32. ^ "The Top 10 Dangers Facing Agents Today". Boston Agent Magazine. 2015-06-12. Retrieved 2018-01-11.
  33. ^ "Pick a realty agent that suits your goal". The Seattle Times. 2015-06-13. Retrieved 2018-01-11.
  34. ^ "Insider's guide to housing marketplace". miamiherald. Retrieved 2018-01-11.
  35. ^ "Real estate agents sound off on what's eating at them". Orange County Register. 2015-06-19. Retrieved 2018-01-11.
  36. ^ "Los Gatos, Saratoga: Realtor report assesses potential 'threats' to the industry". The Mercury News. 2015-07-29. Retrieved 2018-01-11.
  37. ^ Adair, Jim (2016-04-04). "Report identifies 36 dangers to the real estate industry | REM | Real Estate Magazine". REM | Real Estate Magazine. Retrieved 2018-01-11.
  38. ^ "Threatened real estate industry fights court battle to keep sales data secret". CBC News. Retrieved 2018-01-11.