Stephen Salvadore Rocco (born January 16, 1960)[1] is an American businessman and skateboarder. He founded the skateboarding company World Industries with Rodney Mullen in 1987.[2] He sold the company in 2002 and is currently retired.[3]

Career

Rocco is an important figure in the early popularity of street skateboarding in the 1990s.[3] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of Blind, 101, Plan B, and Duffs. In 1992, he founded the skateboarding magazine Big Brother.[4]

Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled the World.[3][5][6]

References

  1. ^ "Steve Rocco Profile < Skately Library". Skately Board Shop. Archived from the original on February 20, 2019.
  2. ^ Eisenhour, Mackenzie (September 28, 2016). "Origins of the Front Pop with Steve Rocco, Rodney Mullen, and Alan Gelfand". Transworld Skateboarding.
  3. ^ a b c Hall, Stan (October 5, 2007). "Beyond the Multiplex". The Oregonian. Archived from the original on October 12, 2007.
  4. ^ Abriss, Erik (June 16, 2017). "Looking Back at 25 Wild and Crazy Years of Big Brother Magazine". www.vice.com. Retrieved June 5, 2021.
  5. ^ "He cultivated skateboard culture". Los Angeles Times. October 5, 2007.
  6. ^ Hillis, Aaron (October 2, 2007). "Mike Hill's Frustratingly Inarticulate Chronicle of Steve Rocco". The Village Voice. Retrieved June 5, 2021.

Further reading

External links


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