Steve Soffa | |
---|---|
Born | |
Occupation(s) | Artist and Designer, founder of Hardcore Watch Co. |
Known for | 2010 World Series of Poker bracelet |
Website | stevesoffa.com |
Steve Soffa is an American jewelry designer best known for his timepieces that are sold and distributed to Fortune 100 companies.[1]
In 1993, Soffa started his career as a salesman at a branding watch company. A few years later, he was recruited by a Los Angeles Company to build their commemorative watch collection.[2]
On April 23, 2005, Soffa launched Hardcore Watch Company brand at Laughlin River Run, Nevada and in 2008 at Rio All Suite Hotel and Casino, Las Vegas.[3][4]
In 2010, Soffa became the official designer for the 2010 World Series of Poker.[5][6][7][8] Designed and manufactured 74 tournament champion bracelets and world champion bracelet.[9][10] Soffa became the first to design and introduce the special women's championship tournament bracelet.[11][12][13][14]
In 2013, Soffa designed custom timepieces and jewelry for 13th year of Shriekfest, film festival and screenplay competition.[15][16][17]
In 2014, Soffa he started a new division focusing on creating one-of-a-kind timepieces and jewelry for collectors who want their own collectibles and heirlooms.[18]
In 2015, he became the official designer for the Sturgis 75th Anniversary Collection[19] of jewelry and watches for Sturgis Motorcycle Rally.[20][21][22][23][24][25][26]
In 2016, Soffa luxury Timepieces was an official sponsor of the world renowned Cannonball Run Rally.[27]
Soffa and Scott Jacobs collaborated on a watch creation called Art and Sole and the most recent piece of artwork that was crafted in the art of time called For Your Eyes Only in 2018.[28] In 2019, Soffa designed the trophy of the DeepStack Championship Event.[29]