Stingray Loud
Stingray Loud logo
Broadcast areaNational
HeadquartersToronto, Ontario
Picture format1080i (HDTV)
480i (SDTV)
OwnerCHUM Limited (2001–2006)
CTVglobemedia (2006–2011)
Bell Media
Stingray Group (2016–present)
Sister channelsStingray Vibe
Stingray Retro
Stingray Juicebox
Stingray Naturescape
Stingray Now 4K
Stingray Country
LaunchedSeptember 7, 2001
Former namesMuchLoud (2001-2016)
WebsiteStingray Loud

Stingray Loud is a Canadian English language discretionary specialty channel owned by Stingray Digital. The channel broadcasts music videos relating to rock, modern rock, alternative, punk, and heavy metal.


In November 2000, CHUM Limited was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."[1]

The channel was launched on September 7, 2001 as MuchLoud,[2] fashioned after the former MuchMusic original program, Loud. The channel aired primarily music videos with a small selection of other programming including concerts and interviews. Existing MuchMusic rock music video programs were aired on a more frequent & regular basis on MuchLoud, such as The Punk Show, the network's eponymous metal block Loud, and the alternative rock program The Wedge.

In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was MuchLoud.[3] The sale was subject to CRTC approval and was approved in June 2007,[4] with the transaction completed on June 22, 2007.

While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.[5] Meanwhile, sister stations MuchMusic and MuchMoreMusic would continue to run commercials to this day.

On September 10, 2010, BCE, Inc. (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD.[6] The deal which required CRTC approval, was approved on March 7, 2011[7] and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.[8]

On June 21, 2016, it was announced that Stingray Digital Group announced that it would acquire MuchLoud and its sister stations from Bell Media[9] at a price-tag later revealed to be $4 million for all 4 channels.[10] The deal for MuchLoud would later close on August 15, 2016, with MuchLoud rebranded as Stingray Loud on August 12, 2016.[11] On June 1, 2017, Stingray announced the completion of the rebranding process for all 4 channels, which included new programming and a national promotional campaign.[12] With the rebrand, all non-music video programming was removed from the channel.

The channel started running commercials again in later parts of 2019, this time to match Stingray's rock radio stations.


Former Programming (as MuchLoud)


  1. ^ Decision CRTC 2000-520 CRTC 2000-12-14
  2. ^ The history of CHUM Globe and Mail article 2006-06-12
  3. ^ Bell Globemedia acquires CHUM; Fasken Martineau; 2006-07-12
  4. ^ Broadcasting Decision CRTC 2007-165; CRTC; 2007-06-08
  5. ^ More Music Videos as MuchVibe, MuchLoud, MuchMoreRetro, and PunchMuch go commercial-free Channel Canada 2009-08-26
  6. ^ Bell Canada (2010-09-10). "Bell to acquire 100% of Canada's No.1 media company CTV". CNW Group. Retrieved 2010-09-10.
  7. ^ CRTC approves BCE's purchase of CTVglobemedia
  8. ^ Bell completes acquisition of CTV, launches Bell Media business unit CNW 2011-04-01
  10. ^ Stingray Digital looks to bolster profits through international expansion, Globe and Mail, 08-03-16
  11. ^ Stingray Announces Closing of Its Acquisition of Three (3) Bell Media Specialty Television Channels, Market Wired press release, 08-15-16
  12. ^ Stingray Introduces a New Golden Age of Music TV with the Launch of Stingray Retro, Stingray Vibe, Stingray Loud, and Stingray Juicebox MarketWired press release 06 01 17